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Digital Lifestyle

Research Service

As the digital home evolves, new opportunities are created for all participants in the value chain. As this transformation occurs however, markets that formerly occupied defined silos begin to meld with others, resulting in a more homogeneous landscape. Mobile devices, for instance, have added features commonly found on other portable devices and connected consumer electronics are beginning to add features once reserved for computing devices. In the end, consumers will have the final word on what, where, and how content is consumed.

ABI Research’s Digital Lifestyle Research Service offers insight into these very questions: What forms of content are consumers demanding? Where do they most often consume the content? How are consumers viewing this content and through which devices? This Service puts the consumer center-stage and works to elucidate how end-users will or will not embrace these changes. Primary studies serve as key research elements used to answer these questions while leveraging research found in other Digital Home services to help establish the value chain from the creation of content through to the delivery mechanisms, as a means to understand what is available to consumers. 

This Service Covers the Following Technology and Market Issues:

  • Consumer behavior, expectations, and preferences
    • Biannual surveys in seven countries: China, France, Germany, India, South Korea, UK, and the US
  • Connected devices and consumer electronics
    • Connected TVs, Blu-ray Players, Game Consoles, Portable Media Players, DVRs, Digital Photo Frames, Digital Cameras, Video Recorders
  • Media consumption
    • Services (Subscription, Pay-Per-Play, Video Rental, etc.), Social Networking, Physical Media, Online Media