Perspectives
During a time when the mobile handset market is facing its first year of shrinkage, handset manufacturers and mobile operators are leaning on the lucrative mobile accessory market to help maintain margins, and for some, strengthen brand image. The mobile accessory market is filled with a large number of participants, product categories and SKUs, leading to a very competitive landscape where as much as 40% of the purchases take place at the same time that users purchase their mobile phone. That reality further complicates one of the key struggles for mobile operators with limited shelf space: which accessories to stock and which to let go.
The Mobile Accessory Research Service tracks the worldwide and regional markets for key accessory categories with biannual tracking of shipments, ASPs and revenue, including in-depth analysis on bundled and aftermarket opportunities. The Service is designed to provide a continuous flow of information through data files and a diverse set of focused reports to deliver the required market perspective.
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