Going Beyond Public Wi-Fi in the Hospitality Industry

Voice Could Be the Key

This Research Brief is part of the Wi-Fi Research Service


Wi-Fi in public areas is now common in the hospitality industry. The real key to success for Wi-Fi vendors is how well they can penetrate other areas such as guest rooms, and also how well they can become part of the back office networks. Convergence has been a major driver, as has gaming and a desire for increased customer satisfaction. While hotels have led the hospitality charge, restaurants have been slower to follow, due in part to a lack of consensus as to which business model works best.




Executive Summary

Section 1.
THE US HOTEL MARKET
1.1 Demographic Profile
1.2 Wi-Fi Drivers
1.2.1 Hotspots Are Hot
1.2.2 Convergence
1.2.3 Gaming
1.2.4 Security
1.2.5 Queue-Busting
1.2.6 Point of Sale
1.2.7 Asset Location
1.2.8 Back-Office Operations

Section 2.
THE US RESTAURANT AND FAST-FOOD MARKET SEGMENTS
2.1 A Demographic Profile
2.2 Business Models Abound
2.3 Obstacles for the Wi-Fi Hospitality Market
2.3.1 Recent Wired Ethernet Deployment
2.3.2 Municipal Wi-Fi
2.3.3 FON
2.3.4 Conflicting Business Models and Quality of Experiences Available
2.3.5 Lack of a Measurable ROI
2.3.6 Disruptive Technology (Ruckus)

Section 3.
THE MAJOR PLAYERS
3.1 Cisco
3.2 Aruba Networks
3.3 Colubris
Charts
  • Worldwide Hotel Hotspot, World Forecast: 2006 to 2012
  • US Hotel Establishments by Employee Size with Wi-Fi Penetration (%)
Report Code: RB-WIFI-107

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Number of Pages: 8
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Release Date: 2Q 2007
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