Wi-Fi in the Retail Vertical

What’s the TAM and Where Are the Remaining Sweet Spots?

This Research Brief is part of the Wi-Fi Research Service


There are a number of key applications driving Wi-Fi equipment into the retail vertical in the United States. These applications tend to center around greater efficiency, increased sales, or increased security. Traditional back office applications such as inventory management are now joined by such exciting approaches as dressing room assistants, line busting, mobile POS, and security surveillance. The PCI DSS security specification requirements are also driving adoption of Wi-Fi equipment. There are 578,000 retail establishments in the United States that still do not have Wi-Fi networks. While a majority of these establishments have fewer than 100 employees, there are several sweet spots that WLAN equipment vendors should target.

This Research Brief describes the major forces driving Wi-Fi networks in the retail vertical. It sizes this market and provides a demographic break-down of its major sweet spots for vendors as well as those market segments that will require targeted applications.




Executive Summary

Section 1.
FORCES THAT DRIVE WI-FI IN RETAIL
1.1 Meeting Customer Demand
1.2 Increasing Sales
1.3 Improving Efficiency
1.4 Improving Security

Section 2.
DEMOGRAPHIC CHALLENGES AND OPPORTUNITIES
2.1 Methodology
2.2 Wi-Fi Networks in Retail: The Total Available Market
2.3 The Sweet Spots in the Retail Vertical
List of Tables and Charts
  • US Retail Establishments with One or More Employees, by Share of Total Establishments
  • Retail Vertical Total Available Market Establishments, by Number of Employees
  • PCI DSS Primary Requirements
Report Code: RB-WIFI-104

Purchase this product
Email this page


Number of Pages: 9
Number of Tables, Charts and Figures: 1
Deliverable Formats:
Price: Login
Release Date: 1Q 2007
Table of Contents:HTML


Research Report
Who Leads in WLAN Security?
The Voice Over Wi-Fi Ecosystem