What Will It Take to Kick-Start Draft 802.11n Sales?

Unique Problems in Consumer and Commercial Markets

This Research Brief is part of the Wi-Fi Research Service


It’s no secret that sales of draft IEEE 802.11n products have been below both manufacturers’ and retailers’ expectations. There are many reasons for this. This Research Brief examines the dilemma the two groups have created by some very careless market messaging. It also explores the price differential between 802.11g and 802.11n in terms of what it will take for customers to understand the value proposition of 802.11n products. The research also considers the challenges draft 802.11n products face in the commercial marketplace, in both SMB and large enterprise market segments. Finally, it discusses some of the concerns resellers have with the selling of draft “n” products, as well as the most likely time frames for large enterprises to adopt 802.11n products.




Executive Summary

Section 1
The Current Market
1.1 The Consumer Market
1.1.1 Competing Technologies Create a Tower of Babel
1.1.2 Early Products: the Good, the Bad, and the Ugly
1.1.3 Embedded "N" in Consumer Products
1.2 The Commercial Market
1.2.1 SMBs
1.2.2 Large Enterprises
1.3 A Likely 2007 Scenario
1.3.1 Intel Enters the Market
1.3.2 Wi-Fi Certified Products Enter the Market
1.3.3 Large Enterprises Begin Testing
1.3.4 The Retail Price to Performance Ratio Improves
Table Listing
  • Some Wireless Access Points at Best Buy Show Marketing Confusion
Report Code: RB-WIFI-103

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Number of Pages: 8
Number of Tables, Charts and Figures: 1
Deliverable Formats:
Price: Login
Release Date: 1Q 2007
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