| PAN Technologies in Medical/ Exercise and Wellbeing Applications
Bluetooth, ULP Bluetooth, 2.4GHz, and Other Technologies This Research Brief is part of the Short-Range Wireless Research Service This research brief examines the opportunities for personal area technologies in the wellbeing, health and sports and exercise markets. The brief includes analysis of the applications, drivers and barriers that are likely to affect the uptake of technologies such as Bluetooth, ULP Bluetooth, 2.4GHz proprietary solutions, and 5KHz proprietary solutions.  
Executive Summary
Section 1. MEDICAL APPLICATIONS 1.1 Definition of Medical Applications 1.2 Is There a Market in Medical Applications? 1.3 Barriers to PAN Technologies in the Medical Environment 1.4 Conclusions Section 2. WELLBEING 2.1 Definition 2.2 Factors Effecting the Wellbeing Market Place 2.2.1 Institutional Inertia 2.2.2 When do you Trust Google more than your Doctor? 2.3 Establishing a Total Available Market 2.4 Types of Application 2.5 Factors Affecting the Uptake of PAN Technologies 2.6 Conclusion Section 3. EXERCISE 3.1 Definition 3.2 Factors Affecting the Exercise Market Place 3.3 Establishing a Total Available Market 3.4 Factors Affecting the Penetration of Pan Technologies 3.4.1 The Nike+ Experience and Lessons Learnt 3.4.2 Simpler Ecosystem 3.5 Types of Application 3.6 Conclusion Section 4. GENERAL TECHNOLOGICAL ASPECTS 4.1 Installed Base of Technological Solutions 4.2 Solution Complexity 4.3 Multi Vendor Environments 4.4 The Proliferation of Connectivity Solutions in Host Devices 4.5 Battery Power Consumption 4.6 Cost 4.7 Size 4.8 Intuitiveness 4.9 Interference 4.10 Ecosystem Support 4.11 Conclusion Tables
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