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Saturday - May 17, 2008
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| Multi-Channel Video Survey Results
This Research Brief is part of the Multi-Channel Video Research Service This research brief presents the results of an online survey conducted in the United States in December 2007 examining the adoption and usage habits of consumers around TV services. It examines adoption of pay-TV, HD, VOD, Internet video as well as other alternatives. It looks at differences between the different pay-TV offerings such as cable, IPTV and DBS.  
Introduction and Methodology
TV / Pay-TV Usage How Many TVs Do You Own? Subscribe to Pay TV? Why Not Subscribe to Pay-TV? Analog or Digital Pay-TV? Number of Set-Top Boxes Who Is Your Pay-TV Service Provider? Pay-TV Subscribers Services Bundled with Pay-TV Reason for Choosing Pay-TV Service Provider Monthly Amount Paid for Pay-TV Services Premium Packages Movie Channels Subscriptions Do You Own an HDTV? High-Definition Package Subscription Do You Use Pay-Per-View Services? Frequency of Use for PPV Services Amount Spent on PPV / On-Demand Services Impact of PPV on Linear Viewing Pay-TV Subscriber Satisfaction Pay-TV Subscriber Satisfaction by Different Criteria Using Top-2 / Bottom-2 Rankings Likelihood of Switching to Different Pay-TV Operator in Next 12 Months TV Viewership / DVR Usage Hours of TV Watched per Day TV Viewing Habits versus One Year Ago TV-Attached Devices Where Did You Get DVR? Is DVR a Standalone or Part of Set-Top Box? Monthly Fee for DVR Service Impact of DVR on TV Viewing Interest in ‘Next Generation’ Services Interest in ‘Next Generation’ Services (cont’d) Willingness to Pay for ‘Next Generation’ Services Internet and Mobile Video Do You Have a Home Network? Purchased a Movie or TV Show Online? Online Habits versus One Year Ago Genre of Internet Video Frequency of Viewing: News Clips Frequency of Viewing: Movie / TV Trailers Frequency of Viewing: TV Series Frequency of Viewing: Documentaries Frequency of Viewing: Sports Clips Frequency of Viewing: Music Videos Frequency of Viewing: User-Generated Content Pay for Internet Video Online? How Much Do You Pay for Video Online: Weekly Online Video Habits versus One Year Ago Alternative Screens for Video Frequency of Video Viewing on Mobile Frequency of Video Viewing (Non-TV Content) on Mobile Frequency of Video Viewing on Game Console Frequency of Video Viewing on Portable Media Player Demographics Age Gender Number of People in Household Education Marital Status Income Ethnicity Q1. How many, if any, TV sets do you have in your home? Q3. Do you subscribe to a Pay-TV service offered through a cable company, satellite provider, or your telephone company? Q4. Why don't you subscribe to pay-TV? (multiples accepted) Q5. Is your pay-TV service analog or digital service? (see questionnaire for full description used) Q6. How many set-top boxes do you have in your house? Q7. From what company do you get your pay-TV service bill? Q8. Which, if any, of the following other services do you get from the same provider who bills you for your pay-TV services? (multiples accepted) Q9. Why did you choose your pay-TV service provider? (multiples accepted) Q10. Approximately how much do you pay for your TV service every month (i.e., your standard monthly service)? Q11. Which, if any, of the following types of premium packages do you subscribe to? (multiples accepted) Q11B. Specifically, which movie channels do you subscribe to? (multiples accepted) Q2. How many, if any, of your TVs are high-definition (i.e., HDTV)? Q19. Do you subscribe to a high-definition (HD) package from your pay TV operator? Q12. Do you ever use pay-per-view services? (see questionnaire for full description used) Q13. On average, which of the following best describes how often you order each of the following types of pay-per-view/on-demand programming? Q15. On average, how much do you spend on pay-per-view/on-demand services every month, over & above standard TV subscription? Q16. If I didn't have pay-per-view/on-demand . Q17. Please rate your satisfaction with your pay-TV provider on each of the following (1 to 5 scale, where 1 is "not at all satisfied" and 5 is "completely satisfied" Q18. How likely are you to switch to a different pay-TV provider in the next 12 months? Q20. On average, how many hours of television do you watch per day? Q21. Which of the following best describes you? Q22. Which, if any, of the following devices do you have attached to any of your TVs? (multiples accepted) Q23. Did you get your DVR from your pay-TV service provider or from a retailer? Q24. Is your DVR a standalone piece of equipment or is it integrated in your set-top box? Q25. Approximately, how much do you pay per month for your DVR service? Q26. Which of the following best describes how you would complete the following: If I didn't have a DVR.... Q27. Interest in capabilities (% indicating capability is very or extremely interesting Q28. Willingness to Pay for Capabilities Q3A. Do you have a home network that connects multiple PCs to each other and the Internet? Q29. Have you ever purchased movies or TV shows through an Internet video-on-demand site like iTunes or Amazon? Q30. Which of the following best describes you? Q31. Types of video content watched online (multiples accepted) Q32. Times per week watch online: News clips Q32. Times per week watch online: Movie / TV trailers Q32. Times per week watch online: TV series Q32. Times per week watch online: Documentaries Q32. Times per week watch online: Sports Q32. Times per week watch online: Music Q32. Times per week watch online: User-generated content (e.g. clips from sites like YouTube) Q33. Do you pay for any of the video content you watch online? Q34. Approximately how much do you pay per week for the online video content you watch? Q35. Which of the following best describes you? Q36. Which, if any, of the following do you ever do? (multiples accepted) Q37. Time per week: Watch mobile TV (i.e., TV on your mobile phone)? Q37. Time per week: Watch video content other than TV on your mobile phone? Q37. Time per week: Watch video content through a game console? Q37. Time per week: Watch video content on a portable media player (e.g, iPod, Zune, etc.)? Q40. Which of the following describes your age range? Q41. What is your gender? Q43. How many people, including yourself, live in your household? Q44. What is the last year of school you completed? Q45. What is your marital status? Q46. Which category best describes your household's annual pre-tax income will be in 2007? Q47. How would you describe your ethnicity? |
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