| Mobile Social Networking User Snapshot
Analysis of Online and Mobile Social Networking Consumer Adoption This Research Brief is part of the Consumer Video Technologies Research Service In a survey conducted by ABI Research in Q208, 500 users of online social networks were asked a variety of questions relating to their perceptions of mobile social networking – that is, accessing social networks via a phone or smartphone. The survey results provide an insightful snapshot of current attitudes and perceptions relating to the mobile social networking landscape, as well as a few counterintuitive results. Participants in the survey were asked how they had accessed social networks: via a PC, a mobile phone, or both. The majority of respondents had only ever visited social networks via a computer. However, 45% of respondents had visited a social network from both a computer and a mobile phone. Just 1% had visited a social network via a mobile phone only, which is hardly surprising given that the survey was of a panel of online social network users. This Research Brief presents the results of this survey and analyzes social networking consumers’ usage of online and mobile access to social communities.  
Section 1.
EXECUTIVE SUMMARY 1.1 Online Social Network Popularity 1.2 Access to Social Networks - PC or Mobile Phone? 1.3 Motivation for (Mobile?) Social Network Usage 1.4 Mobile Social Network Awareness and Usage 1.5 Mobile Social Network Access 1.6 The Value of Mobile Social Networks - How Much Are Users Prepared To Pay? 1.7 Friction to Mobile Advertising on Mobile Social Networks 1.8 Mobile-specific Social Networks - Can They Exist? 1.9 Do You Love Your Mobile Social Network Enough To Churn? Charts
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