|
what's next in connectivity | |
|
Saturday - May 17, 2008
|
||
| Mobile Content Survey Results
This Research Brief is part of the Consumer Video Technologies Research Service In November, 2007, ABI Research conducted an online survey of 1005 mobile phone users in the United States, aged between 14 and 59. The survey was designed to measure respondents’ preferences, activities, and patterns of non-business mobile phone use, with particular reference to multimedia content such as music, ringtones, games, pictures, SMS, email, and video, as well as Web browsing, blogging, social networking, Bluetooth, mobile commerce, and the use of location aware services. Phone brand and service provider questions were included, as were queries to determine demographic profiles. The survey also explored respondents’ attitudes to mobile marketing, advertising, and privacy issues. The results are presented in chart form, and summarized in text.  
Mobile Phone Usage
Question 1: Use Mobile Phone for Business or Personal Reasons Question 2: Type of Internet Connection Question 3: Age Range Question 4: Is Your Mobile Phone a Smartphone? Question 5: Applications Used on Mobile Phone Question 6: Types of Mobile Games Used Question 7: How Many Mobile Games Purchased Music and Ringtones Question 8: Ways of Accessing Music on Mobile Question 9: Purchased Ringtone? Question 10: Methods for Purchasing Ringtones Text Messaging Question 11: Frequency of Text Messaging Question 12: Messaging Activities Question 13: Reactions to Text Message Marketing Text Marketing Messages Question 14: Likelihood of Response to Text Marketing Question 15: Impact of Incentives on Response Likelihood to Text Marketing Question 16: Reactions to Different Incentives for Text Marketing Mobile E-mail and Web site Access Question 17: Mobile Email Question 18: Mobile Content Types Used Question 19: Types of Mobile Web Marketing and Consumer Adoption Question 20: Interest in Local-Proximity Messaging for Mobile Marketing Camera phones & GPS capabilities Question 21: Use of Camera-Phone Features for Messaging and Communication Question 22: Interest in Coupons and Location-Based Marketing on Mobile Mobile TV and Video Question 23: Type of Mobile Video Consumed Question 24: Have You Watched a Commercial While Watching Mobile Video? Question 25: Summary of Reactions to Mobile Video Advertising Question 26: Summary to Receiving Promotions and Incentives on Mobile Blogging and Social Networks Question 27: Do You Blog? Question 28: Frequency of Blogging Question 29: Blogging Types Question 30: Use Mobile to Post to Blog? Question 31: Types of Mobile Blogging Question 32: Use Social Networking Applications on a PC? Question 33: Social Network Adoption by Brand Question 34: Frequency of Use for Social Network from PC Question 35: Reasons for Social Networking Question 36: Access Social Network from Mobile? Question 37: Social Networks Accessed by Mobile Question 38: Frequency of Visits to Social Network From Phone Question 39: Reasons for Accessing Social Network by Phone Contactless Payment Question 40: Familiarity with Contactless Payment Credit Cards Question 41: Interest in Using Mobile Phone for Purchases Question 41 B: Preferences for Mobile Phone Purchasing Question 42: Concerns about Using Mobile Phone for Purchasing Demographic Information Question 44: Wireless Carrier Question 45: Handset Brand Question 47: Occupational Status Question 48: Occupation Type Question 49: Number of People in Household Question 50: Gender Question 51: Education Question 52: Income |
Purchase this product Email this page 
|
||||||||||||||||||||||||||||
