Consumers and Video Content

Snapshot of Consumer Habits for Digital Video Content Across PC, TV, and Internet

This Research Brief is part of the Digital Media Research Service


Consumers’ video watching habits are changing rapidly. The ability to time- and place-shift video content is creating empowered consumers who are increasingly looking to break out of the traditional paradigms of video entertainment. However, many habits and channels for entertainment are decades in the making and this means that the old and new worlds of video entertainment will continue to have a place in the vast majority of consumers’ homes for at least the next ten years. This research brief explores the ways in which consumers acquire and view their video content, evaluating usage of pay TV, DVD, carrier video on demand, Internet video, PVRs and other technologies. It also reveals how consumers store their digital video content and examines how PC based video content libraries will grow over time.




Executive Summary

Consumption of Media: New versus Old

Section 1.
PACKAGED MEDIA: DVD RENTAL, PURCHASE, AND QUANTITY OWNED
1.1 Renting DVDs
1.1.1 Where Do They Rent?
1.2 Buying DVDs
1.2.1 How Many DVDs Do They Own?
1.3 How Much Video per Day?
1.4 DVR Usage
1.4.1 How Many Hours Do You Record per Day on Your DVR?
1.4.2 Do You Skip Commercials?
1.5 Video on Demand
1.6 Broadband Video
1.6.1 Watch Video on PC?

Section 2.
HOW CONSUMERS MANAGE AND STORE THEIR DIGITAL VIDEO
2.1 First a Look at Overall Media Storage
2.2 Video

Charts
  • On average, how often do you rent DVDs?
  • Where do you rent DVDs?
  • How often do you buy DVDs?
  • How many DVDs do you own?
  • How many hours of TV do you watch in a typical day (including TV shows, DVDs, video on demand, and pay per view)?
  • Do you have a DVR such as TiVo or one from your TV provider that allows you to record TV and watch it later?
  • How many hours of TV do you record on your DVR in a typical day?
  • How often do you skip commercials when watching programs recorded on your DVR?
  • Please choose the answer below that best describes how you use video-on-demand services from your TV provider. (VOD allows you to watch a show either for free or for a small fee when you want, and it is sent directly to your TV upon command from your TV provider.)
  • Do you watch video on your PC in any form (Internet, DVD, other)?
  • Which of the following describe(s) the way(s) you watch video on your PC?
  • Breakdown of PC-Video Watching Consumers by Age and Video Type
  • Do you have a storage location (USB hard drive, CDs, DVDs, online storage) other than your PC hard drive, where you store digital media files? Digital media includes electronic files such as MP3 and other digital music files, digital photos, and/or videos.
  • What is your primary device(s)/method for storing digital media (other than your PC hard drive)?
  • Secondary Choices for Media Storage by Income
  • Forecasted Weekly Average Storage Requirement for Video (Standard Definition and High Definition)
  • Forecasted Average Amount of Disk Space Weekly for PC PVR
Report Code: RB-DMDM-115

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Number of Pages: 19
Number of Tables, Charts and Figures: 17
Deliverable Formats:
Price: Login
Release Date: 4Q 2007
Table of Contents:HTML


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