South Korean DMB Market Update

Market Status, Outlook, Global Activities, and Demographics

This Research Brief is part of the Digital Media Research Service


While South Korean DMB broadcasters are struggling to survive in a competitive market landscape and have seen disappointing ROI results so far, device adoption has been strong and appealing applications have been continuously expanded. They have ambitiously introduced shopping programs that use DMB phones. In addition, the ‘Bi-directional Data Service’ and ‘real time traffic and navigation information’ via TPEG could significantly increase the value of DMB content, leading to wider adoption of DMB services.

In this Research Brief, ABI Research examines the current status of South Korean DMB markets and their future outlook, particularly focusing on ROI issues; DMB broadcasters’ applications intended to generate additional revenues and subscribers; competition with HSDPA; market structures; the DMB camp’s global activities; analysis of DMB demographics, and more. Highlights include device, subscriber, and content adoption data; government regulations and initiatives for broadcasters; and key success factors in the DMB value chain.




Executive Summary

Section 1.
CURRENT STATUS OF SOUTH KOREAN DMB
1.1 Subscribers and Shipments
1.2 Return on Investment for DMB Broadcasters?

Section 2.
THE MARKET OUTLOOK IN SOUTH KOREA
2.1 Nationwide T-DMB Commencement
2.2 Applications for Survival: Bi-Directional Service
2.3 HSDPA: The Strongest Competitor
2.4 Market Driver -- TPEG and DMBgation Terminal
2.5 Market Structure and Implications

Section 3.
DMB IN GLOBAL MARKETS
3.1 DMB in Europe
3.2 Other Regions?

Section 4.
DMB DEMOGRAPHICS
4.1 DMB Terminal Adoption by Age
4.2 Usage Patterns
4.3 Implications from Demographic Results
List of Tables and Charts
  • T-DMB Terminal Share by Type (as of December 2006)
  • T-DMB Terminal Share by Type (as of December 2006)
  • DMB Value Chain
  • T-DMB Terminal Share by Type (as of December 2006)
  • DMB Mobile Handsets Cumulative Shipments by Mobile Operators (as of October 2006)
  • T-DMB Broadcaster Return on Investment (as of December 2006)
Report Code: RB-DMDM-106

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Number of Pages: 14
Number of Tables, Charts and Figures: 3
Deliverable Formats:
Price: Login
Release Date: 2Q 2007
Table of Contents:HTML


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