Broadband Video and Web Television End-User Perceptions



This Research Brief is part of the Digital Media Research Service


2006 has seen an explosion in the adoption of broadband video. The growth has been fueled both by new and faster technology in the hands of consumers and by a growing belief among content owners that they need to make more of their content available online through digital distribution.

This study examines consumers’ adoption of video delivered over the Internet. Based on a survey of 1725 Internet users in the US, it details how consumers say they are watching online video, identifies which genres they are watching and how frequently, and canvasses their opinions about the delivery of movies over the Internet.




Executive Summary

Section 1.
HOW MANY PEOPLE ARE WATCHING INTERNET VIDEO AND HOW OFTEN?

Section 2.
WHAT ARE THEY WATCHING?

Section 3.
CURRENT USAGE OF ONLINE MOVIES

Section 4.
WHAT WILL DRIVE USERS TO INTERNET MOVIES?

Section 5.
DEVICE IMPACT: PREFERENCES FOR PORTABLE / MOBILE SCREENS FOR INTERNET DELIVERED VIDEO
Charts
  • Percentage of US Internet Users Who Have Watched Internet Video
  • Frequency of Internet Video Usage
  • Frequent Users vs. Non-Users of Broadband Video: Comparison by User Age Group
  • Popularity of Broadband Video Content: Comparison by Genre
  • Popularity of News or Sports Clips, YouTube Clips, and Music Video or Movie Clips: Comparison by User Age Group
  • Genre Preferences: Comparison by User Age Group
  • Broadband Video Users' Online Movie Viewing: Purchases and Rentals vs. Free Downloads
  • Internet Movie Downloading: Comparison by Age
  • What Will Drive Users to Internet Movies?
  • Online Video: Comparison by Popularity of Portable Viewing Device
Report Code: RB-DMDM-102

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Number of Pages: 12
Deliverable Formats:
Price: Login
Release Date: 4Q 2006
Table of Contents:HTML
Related Press Releases:2006.12.11


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