| Blu-ray: Consumer Survey Results
Consumer Perceptions, Demand Assessment, Satisfaction Issues, and Usage Profiles This Research Brief is part of the Consumer Video Technologies Research Service This research brief is derived from a consumer survey completed in April 2008. Since the format war ended, Blu-ray disc player sales have declined to a certain extent. Player vendors claim the unexpected announcement from Warner left them unprepared. ABI Research remains unconvinced: these survey results reveal that the decline is more about price, not only for the BD players, but for HDTVs. The survey’s questions further explore consumers’ disc buying habits and the impact of BD in the PS3. This research brief indicates how many consumers plan to purchase a BD player in the next 12 and 24 months, as well as how many have no plans to buy one. It also examines the reasons why consumers are holding back from making this purchase. The BD market doesn’t have the same driving force behind it that the DVD market did, and the report analyzes the reasons why.  
Executive Summary
Market Update Section 1. High-Definition DVD and Game Consoles 1.1 Survey Methodology 1.2 Impact of BD on Game Console Sales Section 2. Perceptions of DVD and High-Definition DVD 2.1 Consumer Feedback on Quality 2.2 BD Player Purchase Plans Section 3. High-Definition DVD Player Ownership 3.1 Historical Player Ownership 3.2 BD Live Charts
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