Chinese Consumer Electronics Distribution Channels

Navigating China’s Complex Distribution Systems

This Research Brief is part of the Consumer Video Technologies Research Service


China’s enormous population and rapid economic growth has mesmerized many consumer-goods manufacturers. However, while market opportunities abound, the road ahead for foreign retailers is a bumpy one because of remnants from China’s socialist background. Its deeply embedded culture, economic conditions, fragmented markets, poor sales channel access, rigid government, and inadequate market conditions are making China a tough – but not impossible – nut to crack. The rules of the game have changed, and China’s economy is now more market-oriented. While the government may be aggressive in its attempts to achieve economic growth, companies are also doing their part, transforming processes and exploring new areas to improve the effectiveness of sales and distribution channels. However, for foreign companies to establish a larger footprint in China, it takes more than merely these efforts. This study navigates the complex Chinese distribution systems and provides an anatomy of the market environment and its evolution. It also unravels the shortcomings of the traditional distribution system, influencing factors, and new processes.




Section 1.
BACKGROUND

Section 2.
THE CHINESE MARKET
2.1 Economic Overview
2.2 Meandering Through the Market, Sales and Distribution Labyrinth
2.2.1 New Rules of the Game
2.2.2 The Distribution Evolution
2.2.3 Wholesale Drop-Shipping
2.3 Influencing Factors in Chinese Distribution Channels
2.3.1 Culture
2.3.2 Economic Conditions
2.3.3 Internet and Technology
2.3.4 Online Buyers
2.3.5 Online Sellers
2.3.6 Government
2.3.7 Defining Bona Fide
2.4 Shortcomings
2.4.1 Traditional Distribution Structure
2.4.2 Imported Goods
2.4.3 Fragmented Distribution Structure
2.4.4 China Is Still Not Fully Ready for Non-Store Retailing
2.4.5 Social and Cultural
2.4.6 Uniquely China
2.4.7 Online Shoppers’ Profile

Section 3.
VERDICT

Tables
  • Number of Internet Users, China: Dec 2005 to June 2007
  • Internet Access Methods, China: Dec 2005 to Dec 2006
  • Percentage of Internet Online Shoppers, China: 2006 to 2012
  • C2C Market, China: 2006 to 2012
  • Retail Sales of Electrical Appliances and CE
  • Possession of Private Vehicles, China Statistical Yearbook 2006
  • Percentage of Households with Private Vehicles, China Statistical Yearbook 2006
  • Internet Users, Segregated by Age, China: Dec 2005 to Dec 2006
Report Code: RB-CVT-113

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Number of Pages: 19
Number of Tables, Charts and Figures: 8
Deliverable Formats:
Price: Login
Release Date: 3Q 2007
Table of Contents:HTML


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