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what's next in connectivity | |
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Saturday - May 17, 2008
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| Television Trends in the United States
Advertising, OCAP, DCR+, DCAS, CableCARD, UGC, Analog Shut Down, OMVC This Research Brief is part of the Consumer Video Technologies Research Service Two recent events served as basis for industry experts to discuss key trends in the US television business: Fall VON in Boston where the discussion centered around user-generated content and broadband distribution, and the Future of Television Conference in Manhattan that focused on professional content creation, distribution, and related business models. This research brief examines some of the key issues raised in these discussions. Topics such as the role of advertising, the protracted negotiations of cable and consumer electronics companies and the role of broadcasters are covered. Traditional television operates in a highly regulated environment. The actions taken by companies – managed network operators and broadcasters – that bring content into the home are to a great degree driven by complex legal and contractual arrangements. Companies building products to serve consumers in these markets are at a great disadvantage if they don’t understand the underpinnings of this business. This research brief will help to illuminate some of those issues.  
Executive Summary
Section 1. EXECUTIVE SUMMARY Section 2. ADVERTISING REMAINS KING 2.1 Advertising Measurement and Tracking 2.2 Ad Skipping Section 3. CABLE OPERATORS 3.1 CableCard and DCAS 3.2 OCAP and DCR+ 3.3 Broadband VOD Threatens Section 4. BROADCAST 4.1 Analog Shut Down 4.2 The Best HD is Broadcast HD 4.3 Open Mobile Video Coalition 4.4 Broadcasters Lack a Digital Plan Section 5. USER GENERATED CONTENT 5.1 Video Snacking 5.2 Threat to Studios? Section 6. IMPACT ON THE CE INDUSTRY 6.1 When TV was TV 6.2 CE Manufacturers 6.3 CE Silicon Suppliers 6.4 Middleware and Applications Section 7. SUMMARY Tables
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