 Mobile Social Networking
Gold Rush, Goldmine, or Minefield?
The mobile social networking market is best described as emerging. With a very large number of startups and unformed business models shaped loosely around Internet-based equivalents, the mobile social networking industry has a long way to go before it reaches maturity and mass adoption. Nonetheless, mobile social networks are garnering a great deal of interest from mobile operators, hardware vendors, ISPs, and major brands, as a means of connecting users, reducing churn, enabling advertising revenues, and facilitating access to other forms of mobile content.
This report aims to demystify some of the key issues around mobile social networking, through a combination of up-to-the-minute analysis of the major stakeholders in the mobile social networking value chain, interviews with providers of social networking and mobile operators, an in-depth survey of end-users’ perceptions of mobile social networking, and forecasting of mobile social networking uptake in terms of subscribers and revenues.
What Questions Does This Report Answer?
What is mobile social networking?
Who are the key stakeholders?
What does the mobile social networking landscape look like?
What are the business models behind mobile social networking?
What are the characteristics of a provider of mobile social networking?
What are the attitudes of users of online social networking to mobile social networking and mobile content consumption?
What are the main barriers to adoption of mobile social networking?
What will be the audience/revenue opportunity for mobile social networking to 2013?
Who Needs This Report?
- Mobile Operators
- Mobile Handset Vendors
- Internet Social Network Providers
- Mobile Social Network Providers
- Advertising Agencies
- Mobile Platform Vendors
- Mobile Content Providers
- Mobile Content Aggregators
Section 1.
EXECUTIVE SUMMARY
Section 2.
INTRODUCTION
Section 3.
COMPETITIVE LANDSCAPE
3.1 Hardware Vendors
3.2 Social Network Developer
3.3 Mobile Operators
3.4 Mobile Subscribers
3.5 The Mobile Social Networking Vendor Landscape
3.6 Standalone Mobile Social Networks
3.7 Online-Centric Mobile Social Networks
3.8 Value-Added Service Mobile Social Networks
3.9 Vendor Analysis
3.9.1 Vendor Profiles
3.9.1.1 MocoSpace
3.9.1.2 Loopt
3.9.1.3 JuiceCaster
3.9.1.4 Mosh by Nokia
3.9.1.5 Next2Friends
Section 4.
END-USER SURVEY
4.1 Mobile Content Usage and Consumption
4.1.1 Messaging Services – Text Messaging (SMS) and Email
4.1.2 Mobile Internet
4.2 Entertainment Services – Mobile Music, Mobile Gaming, and Mobile TV/Video
4.3 Social Networking Usage
4.4 Survey Conclusions
Section 5.
MARKET ISSUES
5.1 The Mobile Operator Dilemma
5.2 Mobile Advertising – Panacea or Placebo?
5.3 Darwinism
5.4 MIDs and Mobile Social Networks
5.5 Value Chain Creep – Hardware Vendor / MNO Mobile Social Network Ownership
Section 6.
MARKET FORECASTS
Section 7.
CONCLUSION
Section 8.
COMPANY DIRECTORY
Section 9.
ACRONYMS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES
Tables
- Mobile Social Networking Vendor Analysis
Charts
- Survey Participant Demographics by Age
- Is your phone a smartphone?
- How often do you use text messaging (SMS) on your mobile phone?
- How often do you use e-mail on your mobile phone?
- How often do you access Web sites with your mobile phone?
- How often do you play music on your mobile phone?
- How often do you view TV or video on your mobile phone?
- How often do you play games on your mobile phone?
- How often do you get directions with your mobile phone?
- How often do you take photographs with your mobile phone?
- Have you ever downloaded content or an application to your mobile phone?
- Which of the following have you downloaded to your mobile phone?
- Which of the following describes why you haven’t downloaded content or an application to your mobile phone?
- Have you ever visited an online social network from a computer and/or a mobile phone?
- Which of the following social networks have you visited from a computer?
- On average, how often do you visit your online social network(s) from a computer or a mobile phone?
- Which of the following do you do when you use your mobile phone to visit online social networks?
- Top 21 Social Networks by Awareness and Mobile Usage
- When you use your mobile phone to visit online social networks, do you access them by clicking on a bookmark/link in the mobile browser or by clicking on a button/icon on the phone’s desktop?
- How much would you be willing to pay per month to be able to access a social networking site on your mobile phone?
- How willing would you be to view advertising on your mobile phone if it meant that you could access your favorite social networking site on your mobile phone for free?
- How important is it that your mobile social networking site is the same as your Internet social networking site?
- How important is it that your mobile social networking site lets you sync contacts with your Internet social networking site?
- If your mobile service provider prevented you from accessing your favorite social networking site on your mobile phone, how likely is it that you’d move to a new provider?
- Mobile Social Network Users by Region, Forecast: 2006 to 2013
- Mobile Social Networking Revenue by Region, Forecast: 2006 to 2013
- Display Advertising Revenue: 2008 to 2013
Figures
- Mobile Social Networking Value Chain
- Mobile Social Networking Vendor Matrix 2008
- MocoSpace Logo
- Loopt Logo
- JuiceCaster Logo
- Mosh Logo
- Next2Friends Logo
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Number of Pages:
| 57 |
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Number of Tables, Charts and Figures:
| 35 |
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Deliverable Formats:
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Price:
| Login |
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Release Date:
| 3Q 2008 |
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