Video on Demand and Ad Insertion Markets

Global Analysis of Subscribers, Revenues, STBs, and Video Server Equipment



This Video-on-Demand study provides an overview of the growth in VOD subscribers, VOD program downloads, VOD servers, and VOD-enabled CPE for CATV, DBS, DTT, and Telco TV services. Additionally, the report addresses emerging issues such as consolidation in the market, concurrent usage and planning, emerging applications such as time-shifted video, and the integration of ad-insertion technology. It provides forecasts for equipment and subscribers as well as download forecast and analysis. It also supplies vendor-operator relationship analysis.


What Questions Does This Report Answer?
  • How many subscribers use VOD?
  • How many VOD downloads are done each year?
  • What kind of concurrent usage planning is typical in networks?
  • What are the prospects for VOD in DBS deployments?
  • How well will VOD penetrate STB shipments?
  • What are the business models for emerging services tied to VOD and ad-insertion?
  • How will operators balance fees and ad-supported VOD along with subscription VOD?
  • What will IP technology mean for VOD development?
  • What will the spate of acquisitions in the VOD market mean for competition?
Who Needs This Report?
  • VOD equipment vendors
  • STB vendors
  • Video operators
  • IP component vendors
  • Advertising industry
  • Financial community


Section 1.
Executive Summary
1.1 Market Overview
1.2 What Has Changed?
1.3 Market Factors
1.3.1 Subscriber Growth
1.3.2 Macroeconomic Factors
1.3.3 Pay-TV Provider Competition in the United States
1.3.4 Free versus Pay VOD
1.3.5 Technology Evolution
1.3.6 Substitutes
1.3.6.1 Video Rentals
1.3.6.2 Downloadable Video Rentals
1.3.6.3 Over-the-Top
1.3.7 Day and Date VOD and DVD
1.3.8 DVD and VOD Bundling

Section 2.
Market Update
2.1 Background
2.2 VOD Deployments
2.2.1 Asia-Pacific
2.2.1.1 China
2.2.1.2 India
2.2.1.3 Japan
2.2.1.4 South Korea
2.2.2 North America
2.2.2.1 United States
2.2.2.2 Canada
2.2.3 Latin America
2.2.4 Western Europe
2.2.5 Eastern Europe
2.2.6 Middle East and Africa

Section 3.
Technology and Business Issues
3.1 Technology Overview
3.1.1 Pure VoD
3.1.2 Bandwidth
3.1.2.1 Concurrency
3.1.3 SDV Servers
3.1.4 Tuning Resolver
3.1.5 Enhanced TV
3.1.6 Push VoD
3.1.7 VoD to nPVR
3.1.8 Flash versus DRAM
3.1.8.1 Video Policy Control

Section 4.
VoD Server Competitive Landscape
4.1 The Industry
4.1.1 Alcatel-Lucent
4.1.2 BitBand
4.1.3 Cisco
4.1.4 C-Cor
4.1.5 Concurrent
4.1.6 Entone
4.1.7 ICTV
4.1.8 Microsoft
4.1.9 Kasenna
4.1.10 UTStarcom
4.1.11 Motorola
4.1.12 SeaChange
4.1.13 Tandberg Television

Section 5.
VoD Server Market Forecasts
5.1 Overview and Methodology
5.2 Cross-Platform VOD Subscribers, Revenue, and STBs
5.2.1 VOD Revenue
5.2.2 VOD STB Forecast
5.3 CATV VOD Subscribers, Revenue, and STBs
5.3.1 VOD Revenue
5.3.2 VOD STB Forecast
5.4 DBS VOD Subscribers, Revenue, and STBs
5.4.1 VOD Revenue
5.4.2 VOD STB Forecast
5.5 DTT VOD Subscribers, Revenue, and STBs
5.5.1 VOD Revenue
5.5.2 VOD STB Forecast
5.6 IPTV VOD Subscribers, Revenue, and STBs
5.6.1 VOD Revenue
5.6.2 VOD STB Forecast

Section 6.
Ad Server Market Forecasts
6.1 Market Overview
6.1.1 Ad Server Shipments
6.1.2 Ad Server Market Value
6.2 CATV Ad Server Overview
6.2.1 CATV Ad Server Shipments
6.2.2 CATV Ad Server Market Value
6.3 Telco TV Ad Server Overview
6.3.1 Telco TV Ad Server Shipments
6.3.2 Telco TV Ad Server Market Value
6.4 DBS Ad Server Overview
6.4.1 DBS Ad Server Shipments
6.4.2 DBS Ad Server Market Value
6.5 DTT and Broadcast Ad Server Overview
6.5.1 DTT and Broadcast Ad Server Shipments
6.5.2 DTT and Broadcast Ad Server Market Value

Section 7.
nPVR / Time Shift TV
7.1 The nPVR Business Model
7.1.1 Cablevision’s nPVR Plan
7.1.2 Barriers to nPVR
7.1.3 nPVR Advertising

Section 8.
Company Directory

Section 9.
Acronyms
Scope of Study
Sources and Methodology
Notes

Tables
  • Video Subscribers by Platform, World Market, Forecast: 2007 to 2013
  • Video Subscribers by Region, World Market, Forecast: 2007 to 2013
  • CATV Video Subscribers by Region, World Market, Forecast: 2007 to 2013
  • DBS Video Subscribers by Region, World Market, Forecast: 2007 to 2013
  • DTT Video Subscribers by Region, World Market, Forecast: 2007 to 2013
  • IPTV Video Subscribers by Region, World Market, Forecast: 2007 to 2013
  • VOD Operator–Vendor Relationships
  • VOD Subscribers by Region, World Market, Forecast: 2007 to 2013
  • VOD Subscriber Annual ARPU by Region, World Market, Forecast: 2007 to 2013
  • VOD Revenue by Region, World Market, Forecast: 2007 to 2013
  • VOD STB Shipments by Region, World Market, Forecast: 2007 to 2013
  • VOD STB ASP by Region, World Market, Forecast: 2007 to 2013
  • VOD STB Revenue by Region, World Market, Forecast: 2007 to 2013
  • CATV VOD Subscribers by Region, World Market, Forecast: 2007 to 2013
  • CATV VOD Subscriber Annual ARPU by Region, World Market, Forecast: 2007 to 2013
  • CATV VOD Revenue by Region, World Market, Forecast: 2007 to 2013
  • CATV VOD STB Shipments by Region, World Market, Forecast: 2007 to 2013
  • CATV VOD STB ASP by Region, World Market, Forecast: 2007 to 2013
  • CATV VOD STB Revenue by Region, World Market, Forecast: 2007 to 2013
  • DBS VOD Subscribers by Region, World Market, Forecast: 2007 to 2013
  • DBS VOD Subscriber Annual ARPU by Region, World Market, Forecast: 2007 to 2013
  • DBS VOD Revenue by Region, World Market, Forecast: 2007 to 2013
  • DBS VOD STB Shipments by Region, World Market, Forecast: 2007 to 2013
  • DBS VOD STB ASP by Region, World Market, Forecast: 2007 to 2013
  • DBS VOD STB Revenue by Region, World Market, Forecast: 2007 to 2013
  • DTT VOD Subscribers by Region, World Market, Forecast: 2007 to 2013
  • DTT VOD Subscriber Annual ARPU by Region, World Market, Forecast: 2007 to 2013
  • DTT VOD Revenue by Region, World Market, Forecast: 2007 to 2013
  • DTT VOD STB Shipments by Region, World Market, Forecast: 2007 to 2013
  • DTT VOD STB ASP by Region, World Market, Forecast: 2007 to 2013
  • DTT VOD STB Revenue by Region, World Market, Forecast: 2007 to 2013
  • IPTV VOD Subscribers by Region, World Market, Forecast: 2007 to 2013
  • IPTV VOD Subscriber Annual ARPU by Region, World Market, Forecast: 2007 to 2013
  • IPTV VOD Revenue by Region, World Market, Forecast: 2007 to 2013
  • IPTV VOD STB Shipments by Region, World Market, Forecast: 2007 to 2013
  • IPTV VOD STB ASP by Region, World Market, Forecast: 2007 to 2013
  • IPTV VOD STB Revenue by Region, World Market, Forecast: 2007 to 2013
  • Average Concurrent VOD Streams by Region, World Market, Forecast: 2007 to 2013
  • Total Annual VOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Annual Paid VOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Annual Free/SVOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Percent of Downloads That Are Free/SVOD by Region, World Market, Forecast: 2007 to 2013
  • Average Concurrent CATV VOD Streams by Region, World Market, Forecast: 2007 to 2013
  • Total Annual CATV VOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Annual Paid CATV VOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Annual CATV Free/SVOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Percent of Downloads That Are CATV Free/SVOD by Region, World Market, Forecast: 2007 to 2013
  • Average Concurrent DBS VOD Streams by Region, World Market, Forecast: 2007 to 2013
  • Total Annual DBS VOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Annual Paid DBS VOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Annual DBS Free/SVOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Percent of Downloads That Are DBS Free/SVOD by Region, World Market, Forecast: 2007 to 2013
  • Average Concurrent DTT VOD Streams by Region, World Market, Forecast: 2007 to 2013
  • Total Annual DTT VOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Annual Paid DTT VOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Annual DTT Free/SVOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Percent of Downloads That Are DTT Free/SVOD by Region, World Market, Forecast: 2007 to 2013
  • Average Concurrent IPTV VOD Streams by Region, World Market, Forecast: 2007 to 2013
  • Total Annual IPTV VOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Annual Paid IPTV VOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Annual IPTV Free/SVOD Downloads by Region, World Market, Forecast: 2007 to 2013
  • Percent of Downloads That Are IPTV Free/SVOD by Region, World Market, Forecast: 2007 to 2013
  • VOD Server Installed Base by Platform, World Market, Forecast: 2007 to 2013
  • CATV VOD Server Installed Base by Region, World Market, Forecast: 2007 to 2013
  • CATV VOD Server Annual Server Shipments by Region, World Market, Forecast: 2007 to 2013
  • Average Streams per CATV VOD Server, World Market, Forecast: 2007 to 2013
  • Average Cost per CATV VOD Server Stream, World Market, Forecast: 2007 to 2013
  • CATV VOD Server Revenue by Region, World Market, Forecast: 2007 to 2013
  • CATV VOD Server Revenue by Compression Standard, World Market, Forecast: 2007 to 2013
  • DBS VOD Server Installed Base by Region, World Market, Forecast: 2007 to 2013
  • DBS VOD Server Annual Server Shipments by Region, World Market, Forecast: 2007 to 2013
  • Average Streams per DBS VOD Server, World Market, Forecast: 2007 to 2013
  • Average Cost per DBS VOD Server Stream by Region, World Market, Forecast: 2007 to 2013
  • DBS VOD Server Revenue by Region, World Market, Forecast: 2007 to 2013
  • DBS VOD Server Revenue by Compression Standard, World Market, Forecast: 2007 to 2013
  • DTT VOD Server Installed Base by Region, World Market, Forecast: 2007 to 2013
  • DTT VOD Server Annual Server Shipments by Region, World Market, Forecast: 2007 to 2013
  • Average Streams per DTT VOD Server, World Market, Forecast: 2007 to 2013
  • Average Cost per DTT VOD Server Stream, World Market, Forecast: 2007 to 2013
  • DTT VOD Server Revenue by Region, World Market, Forecast: 2007 to 2013
  • DTT VOD Server Revenue by Compression Standard, World Market, Forecast: 2007 to 2013
  • IPTV VOD Server Installed Base by Region, World Market, Forecast: 2007 to 2013
  • IPTV VOD Server Annual Server Shipments by Region, World Market, Forecast: 2007 to 2013
  • Average Streams per IPTV VOD Server, World Market, Forecast: 2007 to 2013
  • Average Cost per IPTV VOD Server Stream, World Market, Forecast: 2007 to 2013
  • IPTV VOD Server Revenue by Region, World Market, Forecast: 2007 to 2013
  • IPTV VOD Server Revenue by Compression Standard, World Market, Forecast: 2007 to 2013
  • CATV VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • IPTV VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • DBS VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • DTT VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • CATV MPEG2 VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • IPTV MPEG2 VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • DBS MPEG2 VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • DTT MPEG2 VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • CATV MPEG4 VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • IPTV MPEG4 VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • DBS MPEG4 VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • DTT MPEG4 VOD Server Revenue by Format, World Market, Forecast: 2007 to 2013
  • Local Television Ad Revenue, World Market, Forecast: 2007 to 2013
  • Ad Server Installed Base, World Market, Forecast: 2007 to 2013
  • Ad Server Shipments, World Market, Forecast: 2007 to 2013
  • Ad Server Average Price per Channel, World Market, Forecast: 2007 to 2013
  • Ad Server Market Value, World Market, Forecast: 2007 to 2013
  • CATV Ad Server Installed Base, World Market, Forecast: 2007 to 2013
  • CATV Ad Server Shipments, World Market, Forecast: 2007 to 2013
  • CATV Ad Server Average Price per Channel, World Market, Forecast: 2007 to 2013
  • CATV Ad Server Market Value, World Market, Forecast: 2007 to 2013
  • Telco TV Ad Server Installed Base, World Market, Forecast: 2007 to 2013
  • Telco TV Ad Server Shipments, World Market, Forecast: 2007 to 2013
  • Telco TV Ad Server Average Price per Channel, World Market, Forecast: 2007 to 2013
  • Telco TV Ad Server Market Value, World Market, Forecast: 2007 to 2013
  • DBS Ad Server Installed Base, World Market, Forecast: 2007 to 2013
  • DBS Ad Server Shipments, World Market, Forecast: 2007 to 2013
  • DBS Ad Server Average Price per Channel, World Market, Forecast: 2007 to 2013
  • DBS Ad Server Market Value, World Market, Forecast: 2007 to 2013
  • Broadcast/DTT Ad Server Installed Base, World Market, Forecast: 2007 to 2013
  • Broadcast/DTT Ad Server Shipments, World Market, Forecast: 2007 to 2013
  • Broadcast/DTT Ad Server Average Price per Channel, World Market, Forecast: 2007 to 2013
  • Broadcast/DTT Ad Server Market Value, World Market, Forecast: 2007 to 2013
  • Ad Splicer Channel Installed Base, World Market, Forecast: 2007 to 2013
  • Ad Splicer Channel Shipments, World Market, Forecast: 2007 to 2013
  • Ad Splicer Channel ASP, World Market, Forecast: 2007 to 2013
  • Ad Splicer Market Value, World Market, Forecast: 2007 to 2013
  • CATV Ad Splicer Channel Installed Base, World Market, Forecast: 2007 to 2013
  • CATV Ad Splicer Channel Shipments, World Market, Forecast: 2007 to 2013
  • CATV Ad Splicer Channel ASP, World Market, Forecast: 2007 to 2013
  • CATV Ad Splicer Market Value, World Market, Forecast: 2007 to 2013
  • Telco TV Ad Splicer Channel Installed Base, World Market, Forecast: 2007 to 2013
  • Telco TV Ad Splicer Channel Shipments, World Market, Forecast: 2007 to 2013
  • Telco TV Ad Splicer Channel ASP, World Market, Forecast: 2007 to 2013
  • Telco TV Ad Splicer Market Value, World Market, Forecast: 2007 to 2013
  • DBS Ad Splicer Channel Installed Base, World Market, Forecast: 2007 to 2013
  • DBS Ad Splicer Channel Shipments, World Market, Forecast: 2007 to 2013
  • DBS Ad Splicer Channel ASP, World Market, Forecast: 2007 to 2013
  • DBS Ad Splicer Market Value, World Market, Forecast: 2007 to 2013
  • Broadcast/DTT Ad Splicer Channel Installed Base, World Market, Forecast: 2007 to 2013
  • Broadcast/DTT Ad Splicer Channel Shipments, World Market, Forecast: 2007 to 2013
  • Broadcast/DTT Ad Splicer Channel ASP, World Market, Forecast: 2007 to 2013
  • Broadcast/DTT Ad Splicer Market Value, World Market, Forecast: 2007 to 2013
Charts
  • US Recreation Consumption, Percent Deviation from Trend
  • VOD Traction among the CATV, IPTV, DBS, and DTT Subscriber Bases
  • Worldwide VOD Traction for CATV, IPTV, DBS, and DTT Subscriber Bases
Figures
  • Microsoft Mediaroom
Report Code: RR-VOD

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Number of Pages: 63
Number of Tables, Charts and Figures: 144
Deliverable Formats:
Price: Login
Release Date: 2Q 2008


Table of Contents:HTML
Related Press Releases:2008.04.02


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