The RFID Consumer Goods Market

Requirements for Expansion Beyond Slap-and-Ship, and the Path to ROI



The RFID consumer goods market is defined by suppliers forced to comply with a number of RFID mandates. For the most part these companies have been slow to adopt the technology. Most have implemented slap-and-ship solutions which do not go beyond compliance requirements. Consumer goods suppliers have had difficulty in determining how they will gain a return on investment from RFID. As the technology improves and costs go down, consumer goods suppliers will expand past slap-and-ship systems.

This report examines how RFID can provide a return on investment for consumer goods companies. It explores the reasons why they are unable to justify the investment now, and issues that may arise as they begin wide scale rollouts. Quantitative forecasts break down the hardware, software and integration markets. Forecasts also present data by region and by application for the forecast period, 2002-2009.


What Does This Report Answer?
  • Why are consumer goods companies implementing RFID?
  • How will CPGs benefit from the technology?
  • Will they be able to achieve an ROI?
  • What will happen when deployments move inline and to multiple sites?
  • What is the current state of the consumer goods industry?
  • How will RFID change the relationship between suppliers and retailers?
  • What role will 3PLs play in the industry?
  • How will EPC Class 1 Generation 2 products affect the industry?
Who Needs This Report?
  • Consumer Goods Manufacturers
  • RFID Hardware Manufacturers
  • RFID Software Providers
  • RFID Systems Integrators/consultants
  • Third Party Logistics Providers
  • Venture Capital Firms


Scope of Study

Sources and Methodology

Notes

Section 1
Strategic Overview
1.1 Market Stagnation: Getting Over the Hump
1.1.1 Why Has the Market Lost Momentum?
1.1.1.1 The Use of Slap and Ship
1.1.1.2 No Push from Mandators
1.1.1.3 Technology Shortcomings
1.2 What Pill to Take?
1.2.1 Next 200 Suppliers and More Mandates
1.2.2 Transition from Slap and Ship to Automated Deployments
1.2.3 Less Business Case Talk and More Actionable ROI Push
1.3 What Impact Will EPC Class 1 Generation 2 Have on the Market?
1.3.1 How It Will Help
1.3.2 How It Will Not Help
1.4 Mandator and Supplier Initiatives
1.4.1 Similarities
1.4.2 Differences
1.5 The 3PL Play
1.6 Consumer Goods Product Category Variance

Section 2
Technology Assessment
2.1 RFID Basics
2.2 RFID Overview
2.2.1 Transponders
2.2.1.1 Passive and Active Power
2.2.1.2 Chip versus Chipless Technology
2.2.1.3 Read-Only, Write-Once, or Read-Write: What's Best?
2.2.2 Frequency Bands
2.2.2.1 Low Frequency
2.2.2.2 High Frequency
2.2.2.3 UHF
2.2.2.4 Microwave
2.2.3 Transponder Components
2.2.3.1 Integrated Circuits
2.2.3.2 Power Source
2.2.3.3 Antennas
2.2.3.4 Assembly Process
2.2.4 Readers
2.2.4.1 Handheld Readers
2.2.4.2 Fixed Installations
2.2.5 Software and Services
2.2.5.1 Standalone Applications
2.2.5.2 Integrated Solutions
2.3 Going Global
2.3.1 Standards
2.3.1.1 ISO 11784/11785
2.3.1.2 ISO 14443
2.3.1.3 ISO 15693
2.3.1.4 ISO 18000
2.3.1.5 Electronic Product Code and EPCglobal
2.3.2 Spectrum Allocation

Section 3
Why Are Consumer Goods Companies Using RFID?
3.1 Mandates
3.1.1 Wal-Mart
3.1.2 Metro AG
3.1.3 Marks & Spencer
3.1.4 US Department of Defense
3.1.5 Tesco
3.1.6 Target
3.1.7 Albertsons
3.1.8 Best Buy
3.2 Promotions Management
3.3 Inventory Management
3.3.1 Out-of-Stock
3.3.2 Shrink
3.3.3 Excess and Obsolete Inventory
3.3.4 Diversion and Counterfeiting
3.3.5 Product Recalls
3.4 Gaining the Upper Hand in the Retailer-Supplier Relationship
3.4.1 Visibility into the Retailer Supply Chain
3.4.2 Reduce Discrepancies and Penalties
3.5 Improve Internal Efficiencies

Section 4
Expansion from Slap and Ship to Full System Integration
4.1 Slap and Ship Solutions
4.2 Automated Inline Solutions
4.3 Multiple Sites and Multiple Locations
4.4 Scalability of RFID Hardware and Service Providers

Section 5
RFID Consumer Goods Market
5.1 Market Overview
5.2 Tag Market
5.3 Reader Market
5.4 Software and Integration
5.5 Regional Markets
5.6 Applications Markets

Section 6
Company Profiles
6.1 Acsis Incorporated
6.2 ADT
6.3 Alien Technology Corporation
6.4 Avery Dennison
6.5 BearingPoint
6.6 ConnecTerra
6.7 Deloitte Touche Tohmatsu
6.8 ESYNC
6.9 Franwell
6.10 HighJump Software
6.11 HK-Irista
6.12 Hewlett-Packard
6.13 Intermec Technologies Corporation
6.14 Lowry Computer Products
6.15 Manhattan Associates
6.16 Microsoft Corporation
6.17 OATSystems Incorporated
6.18 ODIN Technologies
6.19 R4 Global Solutions
6.20 SAMSys Technologies Incorporated
6.21 Symbol Technologies
6.22 T3Ci (The Tag Tracking Company Incorporated)
6.23 VeriSign
6.24 Xterprise
6.25 Zebra Technologies Corporation

Appendix A
Company Directory
Accenture Limited
Acsis Incorporated
ADT Security Services Incorporated
Alien Technology
AMTSystems
ASK
Atmel Corporation
Avery Dennison
AWID
BearingPoint
Blue Vector Systems
British Telecom (BT)
Capgemini
Capgemini
CDO Technologies
ConnecTerra
Datamax Corporation
Deloitte & Touche
ESYNC Incorporated
Franwell Software Incorporated
GlobeRanger Corporation
Hewlett-Packard
HighJump Software
HK Systems Incorporated
IBM Corporation
Intermec Technologies Corporation
Kennedy Group
Lowry Computer Products Incorporated
Manhattan Associates
MeadWestvaco Intelligent Systems
Microsoft Corporation
Moore Wallace
OATSystems Incorporated
Odin Technologies
Omron Corporation
Oracle Corporation
Paxar Corporation
RedPrairie Corporation
R4 Global Solutions
Reva Systems
RSI ID Technologies
SAMSys
SAP Aktiengesellschaft
SATO America Incorporated
Siemens Dematic AG
Symbol Technologies Incorporated
T3Ci
Unisys
VeriSign
WJ Communications
Xterprise
Zebra Technologies Corporation

Appendix B
Acronyms
List of Tables
  • Total RFID Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG RFID Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • Stores and RFID Plans by Retailer, World Market: 2005
  • CPG Transponder Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Transponder Shipments, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Transponder Shipments by Operating Frequency, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Transponder Revenue by Operating Frequency, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Transponder Shipments by Type, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Transponder Revenue by Type, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Reader Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Reader Shipments, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Reader Shipments by Operating Frequency, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Reader Revenue by Operating Frequency, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Reader Shipments by Form Factor, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Reader Revenue by Form Factor, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Software Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG RFID Reader IS Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG RFID Software IS Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG RFID System IS Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Total RFID IS Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG RFID Revenue by Region, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Transponder Shipments by Application, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Pallet Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Item Tracking Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Container Tracking Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Access Control Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
  • CPG Asset Tracking Revenue, World Market, Moderate and Aggressive Forecasts: 2003 to 2009
Report Code: RR-RCPG

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Number of Pages: 93
Number of Tables, Charts and Figures: 27
Deliverable Formats:
Price: Login
Release Date: 3Q 2005


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