The Chinese Portable Audio, Video and Digital Imaging Markets in Transition
Production, Consumption and Distribution of MP3, MP4 & Portable DVD Players, Digital Cameras and Camcorders
In China, portable AV players are becoming the life-blood of world’s fastest growing marketplace. MP3 players are increasingly replacing traditional CD players there. In this study, ABI Research analyzes the domestic MP3 player industry and its market opportunities against global brand names. It examines the rising trajectory of domestic MP3 makers, analyzes their market strategies, and tracks their recent movements.
China is in the midst of a revolution in domestic portable audio and video markets. MP4 players are playing the role of “transport device” between PCs and TVs. Specifically, the portable DVD player market is entering the mainstream. This report presents a complete list of MP4 and portable DVD player products and assesses their market prospects, while identifying devices that attract the Chinese consumers – in turn defining opportunities for vendors and content providers.
The research finds that while price-cutting strategies work well for Chinese domestic vendors, they lose their power in the digital camera and camcorder market, which is increasingly dominated by globally recognized international players. This report lays out strategies to achieve greater market share for emerging players, suggestions for established international players regarding their distribution channels, and price structures for future growth.
 What Does This Report Answer?
- What is the present landscape and where are the future market opportunities for portable AV player vendors in China?
- Who is winning the battle for portable AV market share: global brand names or domestic vendors? Why?
- Who are the leading MP3 player makers in China and what are their strategies for success?
- What distribution channels serve the domestic MP3 player, digital camera & camcorder markets?
- Which audio and video products do Chinese consumers prefer and why?
- What are MP4 players, who makes them, and is there a demand for them in China?
- What is the outlook for the portable DVD player market in China?
Who Needs This Report?
- DVD player makers
- DVD chipset makers
- MP3 player makers
- Audio/video decoder vendors
- Mini hard disk and flash disk vendors
- Digital camera and digital camcorder makers
- IC and component vendors supplying to portable AV makers
 
Section 1 Strategic Overview
- 1.1 Portable Players
- 1.1.1 Portable Audio
- 1.1.1.1 Audio Sales Metrics and Market Overview
- 1.1.1.2 Four Types of MP3 Vendors in China
- 1.1.1.3 MP3 Decoder Chips Overview
- 1.1.1.4 MP3 Distribution Channel Analysis
- 1.1.1.5 Flash Players
- 1.1.1.6 Hard Disk Drive Players
- 1.1.1.7 MP3 Players with Color Screen
- 1.1.2 Portable Video/Media Players
- 1.1.2.1 MP4 Players
- 1.1.2.1.1 High Price Remains the Bottleneck
- 1.1.2.1.2 Portable MP4 Player Products Overview
- 1.1.2.2 Portable DVD Players
- 1.1.2.3 Portable DVD Players: The Dawn Has Been Breaking Since 2004
- 1.1.2.4 The "Flat Mode" Portable DVD Player
- 1.1.2.5 Domestic Portable DVD Makers and Products Overview
- 1.1.3 Portable Gaming
- 1.2 Digital Imaging
- 1.2.1 Digital Still Cameras
- 1.2.1.1 Sales and Market Share Analysis 2004
- 1.2.1.2 Price and Product Trends
- 1.2.1.3 Distribution Channels Analysis
- 1.2.1.4 Distribution Channel of Sony, Canon, Keda, Olympus, and Nikon
- 1.2.1.5 Domestic Players is Loosing Market Share
- 1.2.1.6 China Mainland Digital Camera Industry Overview
- 1.2.2 Digital Camcorders
- 1.2.2.1 Camcorder Sales Metrics
- 1.2.2.2 Camcorder Price and Product Trends
- 1.2.2.3 Domestic Camcorder Manufacturers and Products Overview
Section 2 Regulatory and Policy Issues
- 2.1 WTO Effects on Digital Camera Product Imports
- 2.2 The National Digital Camera Standard
- 2.2.1 The Industry Standard
- 2.2.2 The National Digital Camera Standard
- 2.2.2.1 Current Progress
- 2.2.2.2 Participant Parties
Section 3 Market Forecast
- 3.1 Portable Player Shipment Forecasts
- 3.2 Digital Image Shipment Forecasts
Section 4 Company Profiles
- 4.1.1 Huaqi (Aigo)
- 4.1.1.1 Huaqi Profile
- 4.1.1.2 Huaqi Product Highlights
- 4.1.2 Levono
- 4.1.2.1 Levono Profile
- 4.1.2.2 Levono Product Highlights
- 4.1.3 Vision (MSC)
- 4.1.3.1 Vision Profile
- 4.1.3.2 Vision Product Highlights
- 4.1.4 Zarva
- 4.1.4.1 Zarva Profile
- 4.1.4.2 Zarva Product Highlights
- 4.1.5 Founder
- 4.1.5.1 Founder Profile
- 4.1.5.2 Founder Product Highlights
Company Directory
- Amog Computer Technology Company Ltd
- Beijing Huaqi Information & Digital Technology Company Ltd
- Beijing Bless Digi & Tech Company Ltd
- Guangzhou PenPower Technology Ltd.
- Init Technology Inc
- Lenovo Group Limited
- Newman Company
- Peking University Founder Group Corporation
- ShenZhen Mele Digital Technology Ltd.
- Tsinghua Unisplendour Corporation Limited (TH-UNIS)
- Vinton Electronics Company Ltd
- Zarva Digital Technology Company Ltd
List of Charts and Tables
- MP3 Players with Color Screens
- Aigo Flat Mode Portable DVD Player
- MP3 Player Shipments and Revenue, China: 2001 to 2004
- Digital Still Camera Shipments and Revenue, China: 2001 to 2004
- Digital Still Camera Vendor Market Shares, China: 2004
- Digital Still Camera Distribution Channels, China: 2004
- Digital Camcorder Shipments and Revenue, China: 2001 to 2004
- Aigo P880 Hard Disc MP3 Player
- Aigo Color Screen MP3 Players
- Lenovo Hard Disc MP3 Player
- Lenovo Hard Disc MP4 Player
- MSC Color Screen MP3 Player
- MSC Hard Disk MP3 Player
- Zarva zPod Hard Disk MP3 Player
- Zarva MP4 Player
- Zarva Color MP3 Display
- Top 15 MP3 Player Brands, China: 2004
- Top Ten Favorite MP3 Players, China: 2004
- Hard Disk MP3 Player Manufacturers, Model, Memory, Price, China: 2004
- MP4 Player Manufacturers, Model, Memory, Display, Price, China: 2004
- Domestic Portable DVD Manufacturers, Model, Memory, Price, China: 2004
- Digital Still Camera Price Structure, China: 2004
- Top Ten Favorite Consumer Digital Still Cameras, China: 2004
- Big Five Digital Still Camera Vendor Distribution by Province, China: 2004
- Domestic Digital Still Camera Manufacturers, Model, Display, Resolution, Price, China: 2004
- Top Ten Consumer Favorite Digital Camcorders, China: 2004
- Domestic Digital Camcorder Manufacturers, Model, Display, Resolution, Price, China: 2004
- WTO Effects on to Import Tariffs on Digital Camera Products, China: 2004
- MP3 Player Shipments, China, Moderate and Aggressive Forecasts: 2003 to 2009
- MP3 Player Revenue, China, Moderate and Aggressive Forecasts: 2003 to 2009
- Digital Camera and Camcorder Shipments, China, Moderate and Aggressive Forecasts: 2003 to 2009
- Digital Camera and Camcorder Revenue, China, Moderate and Aggressive Forecasts: 2003 to 2009
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Number of Pages:
| 20 |
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Deliverable Formats:
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Price:
| Login |
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Release Date:
| 2Q 2005 |
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