TV, DVD Player and PVR Market Trends in China

Competing standards, strategies and prospects for TV, DVD Player, HD DVD Player, DVD Recorder and PVR markets



This report analyzes the product lines and recent movements of domestic TV, DVD, HD DVD & PVR makers, and offers readers a comprehensive understanding of the market’s current status and future prospects.

The pace of replacement of DVD players and low-end CRT televisions by high-end TVs and HD DVD players is increasing in China. As the prices of PDP and LCD TVs kept dropping in 2004, domestic shipments of PDP and LCD TVs soared. Although CRT TVs still dominate domestic TV market shipments, ABI Research expects PDP and LCD TVs to maintain high growth rates in the next few years.

In 2004, the domestic DVD player industry was under pressure from both increasing patent fees and falling DVD player prices. Most vendors expect a domestic HD disc standard to be the direction for future development. In this report, we investigate the three domestic HD disc standards and analyze their value chain. This study examines domestic DVD player vendor strategies and explains the domestic HD standards. Portable DVD players, DVD recorders and DVRs represent new market opportunities in China. A full list of product lines is included in the report to help readers spot the early signs of a rising market.


What Does This Report Answer?
  • Will CRT TV be replaced by the latest LCD and Plasma display in a store near you in China?
  • Price, Technology and Consumer adoption: How will these barriers impact the future of digital TVs in China?
  • What are the EVD, HVD and HDV standards and how will these redefine the future of the Chinese high definition DVD market?
  • Who are the supporters of the EVD, HVD and HDV standards and how powerful is their marketing muscle?
  • How are the EVD, HVD and HDV industries developing in China?
  • Who makes EVD, HVD and HDV players?
  • Who makes DVD recorders and DVRs?
  • What kinds of DVD and DVR recorders are available in China?
  • What are the possible market opportunities for DVD recorder and DVR vendors in China?
Who Needs This Report?
  • TV manufacturers
  • DVD manufacturers
  • DVR manufacturers
  • IC and component vendors supplying to DVD, DVR and TV makers
  • LCD and Plasma Display Vendors
  • HD DVD player vendors
  • EVD, HVD and HDV Proponents and vendors


Section 1 - Strategic Overview
1.1 Digital TVs
1.1.1 Market Overview
1.1.1.1 Color TV Production and Sales Analysis
1.1.1.2 Television Import and Export Analysis
1.1.2 LCD TVs
1.1.2.1 2004: Sales Soared and Market Share Is Scattering
1.1.2.2 Domestic LCD TV Makers and Products Overview
1.1.3 PDP TVs
1.1.3.1 2004: International Players Still Lead
1.1.3.2 Domestic PDP Camp Expanding
1.1.3.3 Domestic PDP TV Makers and Products Overview
1.1.4 DLP TV: Concerns of Domestic TV Makers
1.1.5 CRT TV
1.1.5.1 TFT CRT TV Drives Up Sales
1.1.5.2 Chinese TV Makers will Continue CRT TV Production
1.1.5.3 Domestic CTR TV and Products Overview
1.1.6 LCOS TV
1.1.6.1 Domestic Makers Trying to Establish Self-Reliance on the Technology
1.1.7 The National LCOS Standard
1.1.8 OLED TV
1.1.9 RP TV
1.1.9.1 Large Sales, But Gloomy Future
1.1.9.2 Domestic RP TV and Products Overview
1.2 DVDs
1.2.1 DVD Players
1.2.1.1 Traditional DVD players: The Industry Is Collapsing
1.2.1.2 Portable DVD Players: Opportunities Rising
1.2.1.3 The "Flat Mode" Portable DVD player
1.2.1.4 Domestic Portable DVD Makers and Products Overview
1.2.1.5 VCDs
1.2.1.5.1 Opportunities in Developing Countries
1.2.1.5.2 ES3168 Viba Processor
1.2.1.6 EVD
1.2.1.6.1 EVD: The Domestic Standard for High Definition Digital Video Discs
1.2.1.6.2 EVD Industry Chain
1.2.1.6.3 EVD Cinema
1.2.1.6.4 Clouds Hanging Over the EVD
1.2.1.7 HVDs
1.2.1.7.1 HVD: EVD’s Domestic Competitor
1.2.1.7.2 HVD or EVD?
1.2.1.7.3 The Amlogic 3400 Chipset for HVD Players
1.2.1.8 HDV: High Definition or Not
1.2.2 Recorders
1.2.2.1 DVD Recorders: Demand Not as Strong as Expected
1.2.2.2 PVR/DVR: Unsuccessful Practice by Amoi
1.2.2.3 Market Chance Analysis
1.2.2.4 Domestic DVD Recorder and PVR/DVR Products Overview

Section 2 Regulatory and Policy Issues
2.1 EVD, HDV, and HVD Test Results
2.1.1 EVD
2.1.2 HVD
2.1.3 HDV
2.2 The Chinese Digital TV Standards
2.2.1 The Chinese Satellite Digital TV Standard
2.2.2 The Chinese Cable Digital TV Standard
2.2.3 The Chinese Terrestrial Digital TV Standard
2.2.3.1 Five Proposed Standards

Section 3 Market Forecasts
3.1 Digital TV Shipment Forecasts
3.2 DVD Shipment Forecasts Section 4 Company Profiles
4.1 Changhong
4.1.1 Changhong Profile
4.1.2 Changhong Highlights
4.1.3 Changhong Operation Performance
4.2 TCL
4.2.1 TCL Profile
4.2.2 TCL Highlights
4.2.3 TCL Performance
4.3 Konka
4.3.1 Konka Profile
4.3.2 Konka Highlights
4.3.3 Konka Performance
4.4 Fuguo Digital
4.4.1 Fuguo Digital Profile
4.4.2 EVD Technology Highlights
4.5 Shinco
4.5.1 Shinco Profile
4.5.2 Shinco Product Highlights
4.6 SVA
4.6.1 SVA Profile
4.6.2 SVA Products Highlights

Appendix - Company Directory
Amlogic (Shanghai) Inc
Antaeus Group
Beijing Kaichen High Definition Technology Inc
Changhong Electric Company Ltd
China Panda Group
Desay Group. Desay A&V Science and Technology Company Ltd
Haier Group Company
Idall Group
Konka Company Ltd
Malata Group Company Ltd
Shenzhen Kaiser Electronic Company Ltd
ShenZhen SOGOOD Group Company
Skyworth Inc
Soyea Technology Company Ltd
Syber Electronics Company Ltd
SVA (Group) Company Ltd
TCL Cooperation
Xiamen Overseas Chinese Electronic Company Ltd
List of Charts and Tables
  • Television Vendor Market Share, China: 2004
  • Color Television Exports Revenue by Area, China: 2004
  • Color Television Exports Shipments by Area, China: 2004
  • LCD TV Sales, China: 2001 to 2004
  • LCD TV Vendor Market Share, China: August 2004
  • Plasma TV Revenue, China: 2001 to 2004
  • Plasma TV Vendor Market Share, China: August 2004
  • RPTV Revenue, China: 2001 to 2004
  • RPTV Vendor Market Share, China: August 2004
  • Aigo Flat Mode Portable DVD Player
  • Color TV Production Metrics, China: 2001 to 2004
  • Top Ten TV Maker Products Overview, China: 2004
  • Color TV Import and Export Metrics, China: 2004
  • Color TV Exports by Enterprise, China: 2004
  • LCD TV Products by Manufacturer, Brand, Display, Price, China: 2004
  • PDP TV Products by Manufacturer, Brand, Display, Price, China: 2004
  • DLP TV Products by Manufacturer, Brand, Display, Price, China: 2004
  • Ten Best Selling Television Sets, China: 2004
  • TFT CRT TV Products by Manufacturer, Brand, Display, Price, China: 2004
  • CRT TV Products by Manufacturer, Brand, Display, Price, China: 2004
  • RP TV Products by Manufacturer, Brand, Display, Price, China: 2004
  • Portable DVD Players by Manufacturer, Brand, Display, Price, China: 2004
  • HVD Players, China: 2004
  • Amlogic 3400 Features
  • HDV Disc Properties
  • DVD Recorder and PVR/DVR Products by Manufacturer, Brand, Format, Features, Price, China: 2004
  • Comparison of EVD, HVD, and HDV
  • High-End TV Shipments (LCD, PDP, RP), China: 2003 to 2009
  • High-End TV Revenue (LCD, PDP, RP), China: 2003 to 2009
  • DVD Player and Recorder Shipments (DVD Player, HD DVD Player, DVD Recorder, PVR), China: 2003 to 2009
  • DVD Player and Recorder Revenue (DVD Player, HD DVD Player, DVD Recorder, PVR), China: 2003 to 2009
  • Changhong Operation Performance
  • TCL Operation Performance
  • Konka Operation Performance
Report Code: RR-CLPD

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Number of Pages: 25
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Release Date: 2Q 2005


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Research Report
Chinese Digital TV and DVD Markets