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South Korean DMB Markets Devices, Content, Semiconductors, and Market Drivers for DMB Services DMB is a South Korean broadcasting service intended to deliver multimedia content via portable devices. Commercial S-DMB and T-DMB services began in May and December of 2005, respectively. As the borderline between ‘broadcasting’ and ‘telecommunication’ blurs, DMB will form a key element in operators’ strategies for converged services. This study identifies the best strategies for DMB broadcasters, terminal vendors, chipset makers and content providers. It considers tangential views and strategies for global operators who are considering mobile TV services. Drawing comparisons with DVB-H, MediaFlo, WCDMA (HSDPA), and WiBro, the report suggests opportunities and promising paths for bundled services using DMB. It also examines DMB’s service positioning, technical features, viable applications and content, devices trends, and semiconductor market developments. The study includes forecasts of shipments, revenues, ASP and more for subscribers, terminals and semiconductors . What Does This Report Answer? What is DMB? How will S-DMB and T-DMB differ in services and technologies? What technologies underlie DMB? DVB-H? MediaFLO? Are DMB services a threat or an opportunity for incumbent cellular operators and terrestrial broadcasters? What opportunities for bundling services with DMB exist in the mobile data and communication ecosystem? What are the key drivers and differences in Korean and Japanese mobile broadcasts market? What are the implications for Korean and Japanese mobile broadcasters and device vendors? What are the implications of audience survey results for content and applications? What are desirable applications for mobile broadcasts? How have Korean DMB broadcasters created appealing content for video, audio and data services? What are DMB broadcasters’ applications and content development strategies to compete with incumbent broadcast services? What are the most compelling terminals for both S-DMB and T-DMB sectors? By 2011, how will DMB subscribers, ARPU and revenue grow in the South Korean market? By 2011, how will DMB-capable cellular phones’ shipments, revenue and ASP grow in the South Korean market? DMB capable PDA? Notebook? Vehicular terminals? DMB dedicated Terminals? By 2011, how will DMB semiconductor shipments, revenue and ASP grow in the South Korean market? Who Needs This Report? Broadcasters Cellular Operators Mobile Digital Video Network Operators Semiconductor Manufacturers Mobile Device and Notebook Vendors Broadcast and Mobile Content Producers Content Aggregators and Publishers Network Equipment Vendors Telecommunications and Broadcasting Policy Regulators Scope of Study Sources and Methodology Notes Section 1 Strategic Overview 1.1 Introduction to South Korean DMB Services 1.2 Definition of DMB Services 1.3 Features 1.3.1 Technical Features 1.3.1.1 S-DMB Features 1.3.1.2 T-DMB Features 1.3.1.3 Technical Comparison 1.3.2 Service Features 1.3.2.1 DMB Positioning 1.3.2.1.1 DMB Versus WCDMA (HSDPA) 1.3.2.1.2 DMB Versus WiBro 1.3.2.2 Service Comparison 1.4 Fee Structure 1.4.1 S-DMB Fees 1.4.2 T-DMB Fees 1.5 Deployment Roadmap 1.5.1 S-DMB Deployment 1.5.2 T-DMB Deployment 1.6 Demographic Analysis for DMB Users 1.7 Service Convergence 1.8 Global DMB 1.9 Competition and Cooperation: South Korea Versus Japan 1.10 Outside South Korea: What Are the Lessons Learned? Section 2 Technology Overview 2.1 Compression Technologies 2.2 Transmission Technologies 2.3 Competing Technologies 2.3.1 DVB-H 2.3.2 MediaFlo Section 3 Regulatory, Policy, and Standardization Issues 3.1 Government Regulation and Policy 3.2 Standardization Section 4 DMB Applications and Content 4.1 DMB Applications 4.1.1 PAD (Program Associated Data) 4.1.2 Non-PAD (Non-Program Associated Data) 4.1.3 BWS (Broadcast Web Site) 4.1.4 EPG (Electronic Program Guide) 4.1.5 Slide Show 4.1.6 EWS (Emergency Warning System) 4.1.7 TTI (Traffic and Travel Information) 4.1.8 TPEG (Transport Protocol Experts Group) via DMB 4.2 DMB Services 4.2.1 Video 4.2.2 Audio 4.2.3 Data 4.2.4 DMB Operators Programming Content 4.2.4.1 TU Media 4.2.4.2 KBS 4.2.4.3 MBC 4.2.4.4 SBS 4.2.4.5 YTN Section 5 Market Forecasts 5.1 Subscriber Forecasts 5.1.1 S-DMB Subscribers 5.1.2 T-DMB Subscribers 5.2 Device Forecasts 5.2.1 Satellite DMB Terminals 5.2.1.1 User Preferences for Satellite DMB Terminals 5.2.1.2 Satellite DMB Pricing 5.2.1.3 Satellite DMB Cellular Phones 5.2.1.3.1 Samsung Satellite Phones 5.2.1.3.2 LG Satellite Phones 5.2.1.3.3 Pantech & Curitel Satellite Phones 5.2.1.4 PDAs 5.2.1.5 Automotive Terminals 5.2.1.6 S-DMB Dedicated Terminals 5.2.2 Terrestrial DMB Terminals 5.2.2.1 Terrestrial DMB Terminals 5.2.2.2 Terrestrial DMB Pricing 5.2.2.3 Terrestrial DMB Cellular Phones 5.2.2.3.1 Samsung Terrestrial DMB Phones 5.2.2.3.2 Terrestrial LG Phones 5.2.2.4 Notebook PCs 5.2.2.5 Automotive Terminals 5.2.2.6 T-DMB Dedicated Terminals 5.3 Semiconductor Forecasts 5.3.1 S-DMB Chipsets 5.3.2 T-DMB Chipsets 5.3.3 Samsung Chipsets 5.3.4 LG Electronics Chipsets 5.3.5 C&S Technology Inc Chipsets 5.3.6 Frontier Silicon Chipsets 5.3.7 Toshiba Semiconductor Chipsets Appendix A Company Directory British Broadcasting Corporation C&S Technology Inc CyberBank Company Frontier Silicon Limited Fujitsu Limited HyunDai Autonet Company InnoAce Company Kiryung Electronics Company KT Corporation KBS Korea DMB Company KT Freetel LG Electronics MBC Mobile Broadcasting Corporation (MBCo) Nelonen Nokia Corporation Orange Corporation Pantech & Curitel Philips Company QUALCOMM Inc Samsung Electronics Sharp Corporation SK C&C Company Société Télévision Française 1 (TF1) SK Telecom TeliaSonera Finland Oyj Toshiba Semiconductor Company Ubistar Company U1 Media DMB Company TU Media Corporation VDL Vodafone Pilotentwicklung GmbH Yleisradio OY PL Appendix B Acronyms List of Tables and Charts The Definition of DMB Services S-DMB Network Configuration T-DMB Channel Formation MBCo’s Terminal Types DMB Value Chain Samsung’s Dual Mode DMB (S-DMB/T-DMB) Phone -- SPH-B4100 LG: S-DMB Phone -- LG SB-120 SkyTeletech: IMB-1000 CyberBank: POZ B-300 InnoAce: IDC-2100 Ubistar: Sencio Series Samsung: SPH-B2300 LG: LD-1200 LG: LW-20 Hyundai AutoNet: Pontus Series Samsung: DMB T-450 S-DMB Service Subscribers, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Service Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 DMB Average Revenue per User, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Service Subscribers, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Service Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 DMB Cellular Phone Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Cellular Phone Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Cellular Phone ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011. PDA Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 PDA Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 PDA ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Automotive Terminal Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Automotive Terminal Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Automotive Terminal ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Dedicated Terminal Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Dedicated Terminal Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Dedicated Terminal ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Cellular Phone Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Cellular Phone Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Cellular Phone ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Notebook PC Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Notebook PC Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Notebook PC ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Automotive Terminal Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Automotive Terminal Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Automotive Terminal ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Dedicated Terminal Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Dedicated Terminal Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Dedicated Terminal ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Baseband Semiconductor Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Baseband Semiconductor Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Baseband Semiconductor ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Baseband Semiconductor Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Baseband Semiconductor Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Baseband Semiconductor ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB and T-DMB: Technical Comparison DMB and Competing Technologies: Technical Comparison DMB, WCDMA Mobile Internet, and WiBro: Service Comparison S-DMB and T-DMB Service Comparison S-DMB and T-DMB Service Comparison S-DMB and T-DMB Demographic Comparison T-DMB and DVB-H Technical Comparison S-DMB and DMB Preferred Content TU Media Video Service Format TU Media Audio Service Format KBS Channel and Content Format MBC Channel and Content Format SBS Channel and Content Format YTN Channel and Content Format S-DMB Service Subscribers, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Service Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Average Revenue per User, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Service Subscribers, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Service Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Cellular Phone Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Cellular Phone Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Cellular Phone ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 PDA Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 PDA Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 PDA ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Automotive Terminal Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Automotive Terminal Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Automotive Terminal ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Dedicated Terminal Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Dedicated Terminal Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Dedicated Terminal ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Cellular Phone Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Cellular Phone Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Cellular Phone ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Notebook PC Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Notebook PC Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Notebook PC ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Automotive Terminal Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Automotive Terminal Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Automotive Terminal ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Dedicated Terminal Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Dedicated Terminal Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Dedicated Terminal ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Baseband Semiconductor Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Baseband Semiconductor Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 S-DMB Baseband Semiconductor ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Baseband Semiconductor Shipments, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Baseband Semiconductor Revenue, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011 T-DMB Baseband Semiconductor ASP, South Korea, Moderate and Aggressive Forecasts: 2005 to 2011

Report Code: RR-DMB Purchase this product Email this page Number of Pages: 80 Number of Tables, Charts and Figures: 49 Deliverable Formats: Price: Login Release Date: 1Q 2006 Brochure Download Login Table of Contents: HTML Download Related Press Releases: 2006.01.10 Research Report Mobile Phone Innovation in Japan and South Korea Mobile TV Handsets and Semiconductors Mobile Broadcast Video Services

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