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what's next in connectivity | |
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Monday - October 13, 2008
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 Over- the-Top Internet Video Strategies for Carriers
How Service Providers Can Capitalize on the Broadband Video Opportunity Boosted by increasing broadband penetration and rising connection speeds, over-the-top video services have proliferated in the past couple of years as a multitude of players, both new and old, aim to reach their audience online. The emergence of this new platform has drastic implications, both positive and negative, for existing pay-TV operators who also offer broadband access to their subscribers. For these carriers, doing nothing is not an option. This study outlines the various strategies that they can adopt to capitalize on the wave of broadband video services, thus turning a threat into an opportunity.  What Questions Does This Report Answer?
Section 1.
EXECUTIVE SUMMARY 1.1 Phenomenal growth of over-the-top video services 1.2 Turning the Threat into an Opportunity Section 2. MARKET ISSUES 2.1 The Emergence of Over the Top Video Services 2.1.1 Greater availability of higher-speed broadband services as a driver 2.1.2 Evolution of the Web 2.1.3 Growing popularity of over-the-top video services 2.2 Impact on Pay-TV Operators 2.2.1 Hogging bandwidth 2.2.2 Cannibalization of Pay-TV Services 2.3 Pay-TV Operator Responses 2.3.1 Defensive Strategies 2.3.2 Co-operative Strategies 2.3.3 Offensive Strategies 2.3.4 Assessment of the Various Strategies 2.4 Competitive or Complementary? 2.4.1 Competitive 2.4.2 Complementary 2.4.3 Our Verdict 2.5 Business models 2.6 Rights-related Issues Section 3. TECHNOLOGY ISSUES 3.1 Bandwidth Requirements for Broadband Video Services 3.1.1 Streamed Content 3.1.2 Downloaded content 3.2 Resolving the local access network bottleneck 3.2.1 Limitations of copper-based networks 3.3 Reducing the Burden on Existing Infrastructure 3.3.1 Moving from Unicast to Multicast 3.3.2 Introducing Peer-to-Peer Technology 3.3.3 The Wholesale Infrastructure Opportunity for Network Qwners 3.3.4 Improvements in Compression Technologies 3.4 Delivering Internet Content to the TV 3.4.1 Media streamer 3.4.2 Computer 3.4.3 Set-top box 3.4.3.1 Internet set-top box 3.4.3.2 Traditional set-top box 3.4.3.3 Advanced Set-top Box 3.4.4 Games Console 3.4.5 Networked DVR 3.4.6 Internet-connected TV 3.4.7 Pay-TV Operators Well Positioned in Battle for Digital Home Section 4. COMPETITIVE LANDSCAPE 4.1 Over-the-top Video Players 4.1.1 Content owners / broadcasters 4.1.1.1 BBC 4.1.1.2 Channel 4 4.1.1.3 NBC Universal 4.1.1.4 TF1 4.1.1.5 Starz Entertainment 4.1.2 User-generated Content 4.1.2.1 Dailymotion 4.1.2.2 YouTube 4.1.3 Internet portals 4.1.3.1 AOL 4.1.3.2 Yahoo! 4.1.4 Download-to-own / pay-per-view video 4.1.4.1 Amazon 4.1.4.2 Apple 4.1.4.3 CinemaNow 4.1.4.4 Glowria 4.1.4.5 Movielink 4.1.4.6 Netflix 4.1.4.7 Xbox Video Marketplace 4.1.5 Internet TV 4.1.5.1 Joost 4.1.5.2 JumpTV 4.1.5.3 Livestation 4.1.5.4 Zattoo Section 5. MARKET FORECASTS 5.1 Broadband Video Users 5.2 Broadband Video Views 5.3 Broadband Video Views by Business Model 5.4 Advertising Revenues 5.5 Paid-for Broadband Video Revenues 5.6 Paid-for Broadband Video by Genre 5.7 Broadband Video Views by Screen Type 5.8 Impact of Broadband Video on Traditional TV Viewing Section 6. COMPANY DIRECTORY Section 7. ACRONYMS SCOPE OF STUDY SOURCES AND METHODOLOGY NOTES Tables
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