Mobile Video in China Market Research Report from ABI Research

Mobile Video in China

Mobile Video Services, Regulatory Issues, Technology Trends and Market Prospects in Mainland China, Hong Kong and Taiwan

This study analyzes the mobile video market in mainland China, Hong Kong and Taiwan. It lists the streaming mobile services offered by mobile operators in the three areas, and examines their ongoing mobile video broadcasting trials. The research discusses the regulatory environment in mainland China, and the directions that will be taken by mobile video development based on different technologies. The Chinese government has launched its own mobile TV standard, and the report assesses its future and reveals how it will shape the mobile TV market. It also forecasts mobile video subscriber numbers and revenues by region.

What Does This Report Answer?

What services are being provided by mobile operators in mainland China, Hong Kong and Taiwan?
What are the conflicts between mobile operators and media groups in China?
What broadcasting mobile video trials are under way in mainland China, Hong Kong and Taiwan?
What mobile video-related standard has been set up, and how it will shape the market?
What is the regulatory environment for conducting mobile video business in mainland China?
What licenses must be issued to engage in mobile video activities in mainland China, and who can apply for them?
What are the prospect for mobile video technology in mainland China, Hong Kong and Taiwan respectively?
What differences exist between mobile video markets in mainland China, Hong Kong and Taiwan?
What are the drivers and barriers for mobile video development in mainland China, Hong Kong and Taiwan?
What other mobile video technologies are being developed?

Who Needs This Report?

Mobile Handset Vendors
Mobile Infrastructure Vendors
Wireless IC Vendors, Mobile Operators
TV Stations
Content Providers

Section 2. Market Issues
2.1 Mainland Market
2.1.1 Mobile Video Services and Trials Updates
2.1.1.1 China Mobile
2.1.1.1.1 China Mobile Video Business Roadmap Review
2.1.1.1.2 Mobile Video Service: Video Dream World
2.1.1.2 China Unicom
2.1.1.2.1 China Unicom Mobile Video Business Development Roadmap Review
2.1.1.2.2 Current Mobile Video Service: U-Web and Handset TV
2.1.1.3 T-DMB–Based Mobile Video Service
2.1.1.3.1 Shanghai Area
2.1.1.3.2 Guangdong Area
2.1.1.3.3 Beijing Area
2.1.1.3.4 Other Areas
2.1.2 Regulatory Issues
2.1.2.1 Regulatory Background of Telecom and Media Industry in China
2.1.2.2 Conflicts Between MII and SARFT
2.1.2.2.1 Who can Operate Handset TV Businesses?
2.1.2.2.2 What Is the Cooperation Model?
2.1.2.3 Handset TV Licenses
2.1.2.3.1 The First Document Regarding Streaming Video Handsets
2.1.2.3.2 Handset Video License Holders and Appliers
2.1.2.3.3 Broadcast Mobile Video Operation Licensing
2.1.2.4 Standard Issues
2.1.2.4.1 The China Mobile Multimedia Broadcasting Standard: CMMB
2.1.2.4.2 DAB and DMB
2.1.2.4.3 DMB-TH
2.1.3 Prospects for Mobile Video Technologies on the Mainland
2.1.3.1 Streaming Mobile Video
2.1.3.2 T-DMB-Based Mobile Video
2.1.3.3 DMB-TH
2.1.3.4 DVB-H
2.2 Hong Kong
2.2.1 Mobile TV Service Update
2.2.1.1 CSL New World
2.2.1.2 Hutchison
2.2.1.3 PCCW
2.2.1.4 Peoples
2.2.1.5 SmartTone
2.2.1.6 Trials and Plans of Broadcasting Mobile TV Technology
2.3 Taiwan
2.3.1 Mobile TV Service Update
2.3.1.1 Chunghwa Telecom
2.3.1.2 Taiwan Mobile
2.3.1.3 Far EasTone Telecom
2.3.1.4 Vibo Telecom
2.3.2 Broadcasting Type Trials
2.4 Key Findings and Conclusions
Section 3. Technology Issues
3.1 Huawei PreMBMS: A CMB Solution
3.2 CMMB
3.3 STiMi
3.4 DMB-TH
3.5 T-MMB
3.6 Key Findings and Conclusions
Section 4. Competitive Landscape: Key Industry Players
4.1 Shanghai Media Group
4.2 Oriental Pearl Group
4.3 Guangdong Mobile Television Media
4.4 Beijing Jolon Digital Media Broadcasting
4.5 China Central Television
4.6 Taiwan Mobile Television Station
Section 5. Market Forecasts
5.1 Streaming Mobile Video Subscribers: Forecasts for Mainland China, Hong Kong, and Taiwan: 2006 to 2012
5.2 Streaming Mobile Video Revenues: Forecasts for Mainland China, Hong Kong, and Taiwan: 2006 to 2012
5.3 Broadcast Mobile Video Subscribers: Forecasts for Mainland China, Hong Kong, and Taiwan: 2006 to 2012
5.4 Broadcast Mobile Video Revenues: Forecasts for Mainland China, Hong Kong, and Taiwan: 2006 to 2012 Section 6. Company List Section 7. Acronyms Scope of Study Sources and Methodology Notes

Tables and Charts

Mobile Video Streaming User Penetration, Mainland, Hong Kong and Taiwan: 2006 to 2012
Mobile Video Streaming User Subscribers, Mainland, Hong Kong and Taiwan: 2006 to 2012
Mobile Video Revenues, Streaming, Mainland, Hong Kong and Taiwan: 2006 to 2012
Mobile Video Streaming Revenue per Video User , Mainland, Hong Kong and Taiwan: 2006 to 2012
Mobile Video Broadcasting Penetration, Mainland, Hong Kong and Taiwan: 2006 to 2012
Mobile Video Broadcasting Subscribers, Mainland, Hong Kong and Taiwan: 2006 to 2012
Mobile Video Broadcasting Revenues, Mainland, Hong Kong and Taiwan: 2006 to 2012
Average Video Broadcast Revenue per Video User, Mainland, Hong Kong and Taiwan: 2006 to 2012
China Mobile Handset TV Coverage Areas
Terminals Supporting China Mobile Streaming Mobile Video Services
DMB Coverage Areas in Guangdong
DAB-Based Mobile Video Service Offered in Beijing
PCCW Mobile Video Service Based on CMB Technology
Operation Structure of Huawei’s CMB Solution
Mobile Video Services Price Scheme, Hutchison
Mobile Video Package, Peoples
Mobile Video Price Scheme by Channel, Peoples
Mobile Video Streaming Subscribers, Mainland, Hong Kong and Taiwan: 2006 to 2012
Mobile Video Streaming Revenue, Mainland, Hong Kong and Taiwan: 2006 to 2012
Mobile Broadcast Video Subscribers, Mainland, Hong Kong and Taiwan: 2006 to 2012
Mobile Broadcast Video Revenue, Mainland, Hong Kong and Taiwan: 2006 to 2012

Report Code: RR-MBVC

Number of Pages:	54

Number of Tables, Charts and Figures:	7

Deliverable Formats:
Price:	Login

Release Date:	4Q 2006

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2006.12.21


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