Mobile Phone Accessories

Features, Pricing, Shipments, and Revenues for Handset Accessories, and Analysis of Opportunities for OEMs, ODMs, Handset Vendors and Mobile Operators



The opportunity to earn high margins from sales of handset accessory products is becoming an increasingly attractive proposition, not only for OEMs, ODMs, distributors and retailers, but for handset vendors and mobile operators as well. Handset vendors are realizing that accessories can contribute to increasing sales of their high-end devices, and mobile operators are finding that accessories can lead to higher ARPUs as they provide better comfort, convenience, and user experiences of mobile services. Also, handset accessories provide handset vendors and mobile operators further opportunities in brand building and promotion, as well as in expanding their product offerings. This study focuses on handset accessories and the market for these products, including in-depth analysis for both in-box as well as aftermarket handset accessories.


What Does This Report Answer?
  • What are the key drivers, barriers and the latest trends influencing the market for handset accessories?
  • What are the high level business and marketing issues, and the critical considerations for addressing the market for handset accessories?
  • How big is the market for in-box and after-market handset accessories?
  • What are the features, pricing, key suppliers and market outlook for various handset accessories?
  • What is the impact of counterfeit handset accessory sales on the market?
  • What role do Chinese and other Asian manufacturers play in the handset accessories market?
  • What are the impacts of technological developments and substitution effect on the handset accessories market?
  • How are OEMs, ODMs, handset vendors and mobile operators driving the manufacturing of handset accessories?
  • What roles do OEMs, handset vendors, mobile operators distributors and retailers play in the marketing, sales and distribution of handset accessories?
  • What impact can handset accessories have on mobile operators’ ARPU?
  • What opportunities exist for handset accessories in emerging and developed markets?
  • How will handset personalization and fashion accessories grow in the future handset accessories market?
  • Who are the key industry players and what initiatives have they taken to address the handset accessories market?
  • What market shares are held by various vendors of key handset accessories?
  • What are the shipments, revenue and ASP forecasts for various in-box and after-market handset accessories from 2005 to 2012?
Who Needs This Report?
  • Handset vendors
  • Smartphone vendors
  • ODMs and OEMs
  • Mobile operators and MVNOs
  • Memory card vendors
  • Handset battery vendors
  • Wireless Bluetooth and corded headset vendors
  • Handset charger and power supply vendors
  • Handset GPS receiver and car kit vendors
  • Handset speaker and music stand vendors
  • Handset carrying accessory vendors
  • Personalization, fashion and other handset accessories vendors
  • Distributors and retailers of mobile handsets and accessories
  • Financial institutions involved with mobile communications
  • Venture capitalists and other investors


Section 1.
Executive Summary
1.1 Market Drivers and Barriers
1.2 High-Level Business and Marketing Issues
1.3 Key Market Forecasts

Section 2.
Key Takeaways and Strategic Recommendations
2.1 Key Takeaways and Recommendations for Handset Vendors, OEMs, and ODMs
2.2 Key Takeaways and Recommendations for Mobile Operators
2.3 Key Takeaways and Recommendations for Retailers and Distributors

Section 3.
Strategic Overview
3.1 Introduction to Handset Accessories
3.2 The Current Handset Accessories Market
3.2.1 In-box Handset Accessories
3.2.2 Aftermarket Handset Accessories
3.3 Category of Handset Accessories
3.3.1 Chargers
3.3.1.1 Features and Pricing
3.3.1.2 Key Suppliers
3.3.1.3 Market Outlook
3.3.2 Batteries
3.3.2.1 Features and Pricing
3.3.2.2 Key Suppliers
3.3.2.3 Market Outlook
3.3.3 Headsets
3.3.3.1 Features and Pricing
3.3.3.2 Key Suppliers
3.3.3.3 Market Outlook
3.3.4 Memory Cards
3.3.4.1 SD (Secure Digital) Cards
3.3.4.2 MMC (Multimedia Cards)
3.3.4.3 Mobile Memory Sticks
3.3.4.4 Features and Pricing
3.3.4.5 Key Suppliers
3.3.4.6 Market Outlook
3.3.5 Data Connection Kits and Cables
3.3.5.1 Features and Pricing
3.3.5.2 Key Suppliers
3.3.5.3 Market Outlook
3.3.6 GPS Receivers
3.3.6.1 Features and Pricing
3.3.6.2 Key Suppliers
3.3.6.3 Market Outlook
3.3.7 Mobile Phone Speakers and Music Stands
3.3.7.1 Bluetooth Speakers
3.3.7.2 Features and Pricing
3.3.7.3 Key Suppliers
3.3.7.4 Market Outlook
3.3.8 Aftermarket Car Kits
3.3.8.1 Features and Pricing
3.3.8.2 Key Suppliers
3.3.8.3 Market Outlook
3.3.9 Carrying Accessories
3.3.9.1 Protective or Carry Cases
3.3.9.2 Features and Pricing
3.3.9.3 Key Suppliers
3.3.9.4 Market Outlook
3.3.10 Personalization Accessories
3.3.10.1 Features and Pricing
3.3.10.2 Key Suppliers
3.3.10.3 Market Outlook
3.3.11 Other Handset Accessories
3.3.11.1 Desk Stands, Cradles, and Car Mounts
3.3.11.2 Data Input Accessories (Keyboard, Stylus, Digital Pen)
3.3.11.3 Mobile Phone Game Pad Controllers
3.3.11.4 Antennas and Signal Boosters
3.3.11.5 Screen Protectors and Scratch Removers
3.3.11.6 Radiation Reducing Accessories
3.4 The Future of Handset Accessories

Section 4.
Handset Accessories Market Drivers and Barriers
4.1 Factors Driving Demand for Handset Accessories
4.1.1 Increasing Features in Handsets
4.1.2 Legislation and Safety Concerns
4.1.3 High Margins
4.1.4 Increasing Importance Among Handset Vendors
4.1.5 Growing Interest from Mobile Operators
4.1.6 Handset Protection
4.1.7 Increased Mobile Penetration Among Teenagers and Kids
4.1.8 Convenience, Comfort, and Personalization Needs
4.2 Barriers to Handset Accessories Market
4.2.1 Counterfeit Sales
4.2.2 Dominance of Chinese and Far-East Manufacturers
4.2.3 Lack of Mobile Operator Subsidies
4.2.4 Substitution Effect and Technology Developments
4.2.5 Others (Health Concerns, Ethical Marketing Issues)

Section 5.
Handset Accessories Manufacturing, Marketing, and Distribution
5.1 Role of Chinese and Far-East Manufacturers
5.2 OEM-Driven Handset Accessories Manufacturing
5.2.1 Contract Manufacturing
5.2.2 In-House Manufacturing
5.3 ODM-Driven Handset Accessories Manufacturing
5.4 Operator-Driven Handset Accessories Manufacturing
5.5 Handset Accessories Sales and Distribution Setup
5.5.1 OEM/Handset Vendor–Driven Accessories Sales and Distribution
5.5.2 Mobile Operator–Driven Handset Accessories Sales and Distribution
5.5.3 Distributor/Retailer–Driven Handset Accessories Sales and Distribution
5.6 Critical Considerations
5.6.1 Impact of Handset Accessories on Mobile Operator’s ARPU
5.6.2 Handset Interface and Compatibility Considerations
5.6.3 Addressing Emerging Markets
5.6.4 Opportunities in Developed Markets

Section 6.
Key Industry Players
6.1 Nokia
6.2 Motorola Inc
6.3 Sony Ericsson
6.4 Samsung
.5 Parrot
6.6 Garmin Ltd
6.7 SanDisk Corporation
6.8 GN
6.9 Wireless Toyz
6.10 FMP (FRIWO Mobile Power)
6.11 Salcomp
6.12 Forward Industries
6.13 ShenZhen Royal Technology Co. Ltd
6.14 Plantronics
6.15 Sanyo Electric Co Ltd
6.16 Wireless Xcessories Group

Section 7.
Market Forecasts
7.1 Forecast Methodology
7.1.1 Defining a Handset Accessory
7.1.2 Analyzing Global Handset Shipments Trends by Region and Handset Type
7.1.3 Analyzing Global Mobile Subscriber Trends and Net Additions
7.1.4 Forecasting the Handset Accessory Market
7.1.5 The New Product Diffusion Model
7.1.6 Deriving the Growth Coefficients
7.1.7 The New Product Conundrum
7.1.8 Using Analogical Products as a Base-line
7.2 Key Forecast Assumptions
7.3 In-box and Aftermarket Handset Accessories Revenues
7.4 Handset Accessories Revenue by Region and Total
7.5 Shipments and Revenue by Handset Accessory Type
7.5.1 Chargers
7.5.2 Batteries
7.5.3 Headsets
7.5.4 Memory Cards
7.5.5 Data Connection Kits
7.5.6 GPS Receivers
7.5.7 Speakers
7.5.8 Aftermarket Car Kits
7.5.9 Carrying Accessories
7.5.10 Personalization Accessories
7.5.11 Other Handset Accessories

Section 8.
Company Directory

Section 9.
Acronyms
Scope of Study

Sources and Methodology

Notes


Tables and Charts
  • Handset Chargers Vendor Market Share, World Market: 2006
  • Handset Batteries Vendor Market Share, World Market: 2006
  • Bluetooth Headsets Vendor Market Share, World Market: 2006
  • Handset Memory Cards Vendor Market Share, World Market: 2006
  • Penetration of Key Features in Handsets, World Market: 2005 to 2012
  • Dollars Spent per Subscriber on Handset Accessories, by Region and Global Average: 2005 to 2012
  • Revenue by Aftermarket Handset Battery Type, World Market: 2005 to 2012
  • Revenue by Bluetooth Headset Type, World Market: 2005 to 2012
  • Revenue by Handset Memory Card Type, World Market: 2005 to 2012
  • ASP, In-box and Aftermarket Data Connection Kits, World Market: 2005 to 2012
  • Revenue from Handset Personalization Accessories, World Market: 2005 to 2012
  • Revenue from Other Handset Accessories, World Market: 2005 to 2012
  • Diffusion Model
  • New Product Diffusion Profile (Net Adoptions)
  • In-box and Aftermarket Handset Accessories Revenue, World Market: 2005 to 2012
  • Shipments by Handset Accessory Type, World Market: 2005 to 2012
  • Popular Aftermarket Car Kits Comparison, 2006
  • In-box and Aftermarket Handset Accessories Revenue, World Market: 2005 to 2012
  • Handset Accessories Revenue, by Region and Total: 2005 to 2012
  • Shipments by Handset Accessory Type, World Market: 2005 to 2012
  • End-User Revenue by Handset Accessory Type, World Market: 2005 to 2012
  • In-box and Aftermarket Handset Charger Shipments, World Market: 2005 to 2012
  • In-box and Aftermarket Handset Charger Revenue, World Market: 2005 to 2012
  • Shipments by Aftermarket Handset Charger Type, World Market: 2005 to 2012
  • In-box and Aftermarket Handset Battery Shipments, World Market: 2005 to 2012
  • In-box and Aftermarket Handset Battery Revenue, World Market: 2005 to 2012
  • Shipments by Aftermarket Handset Battery Type, World Market: 2005 to 2012
  • Revenue by Aftermarket Handset Battery Type, World Market: 2005 to 2012
  • Cellular Headset Shipments, by Headset Type, World Market: 2005 to 2012
  • Cellular Headset Revenue, by Headset Type, World Market: 2005 to 2012
  • Bluetooth Headset Shipments, by Headset Type, World Market: 2005 to 2012
  • Bluetooth Headset Revenue, by Headset Type, World Market: 2005 to 2012
  • Bluetooth Headset ASP, by Headset Type, World Market: 2005 to 2012
  • Shipments by Handset Memory Card Type, World Market: 2005 to 2012
  • Revenue by Handset Memory Card Type, World Market: 2005 to 2012
  • In-box and Aftermarket Data Connection Kits Shipments, World Market: 2005 to 2012
  • In-box and Aftermarket Data Connection Kits Revenue, World Market: 2005 to 2012
  • In-box and Aftermarket Data Connection Kits ASP, World Market: 2005 to 2012
  • Handset GPS Receiver Shipments and Revenue, World Market: 2005 to 2012
  • Handset Speakers Shipments and Revenue, World Market: 2005 to 2012
  • Aftermarket Car Kits Shipments and Revenue, World Market: 2005 to 2012
  • In-box and Aftermarket Carrying Accessories Shipments, World Market: 2005 to 2012
  • In-box and Aftermarket Carrying Accessories Revenue, World Market: 2005 to 2012
Report Code: RR-HACC

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Number of Pages: 65
Number of Tables, Charts and Figures: 29
Deliverable Formats:
Price: Login
Release Date: 2Q 2007


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