 Mobile Commerce and Payments
Market Drivers for SMS, Mobile Internet, and Mobile Applications While discussed for years, mobile payments have been slow to grow significantly. ABI Research believes this is due to systemic issues with NFC and because of a lack of focus on practical consumer use cases. In what instances would mobile payments make sense, compared to the ways in which consumers pay today? This study examines several emerging markets in which consumers are or will be using their mobile devices to purchase goods or services using SMS and mobile Internet. It highlights important players within the space, suggests who should play and who will benefit, and outlines what MNOs, merchants, and financial services providers can do to take advantage of these opportunities. The report includes forecasts for mobile Internet shopping, parking, movie tickets and taxis.  What Does This Report Answer?
Section 1.
EXECUTIVE SUMMARY 1.1 Mobile Commerce: NFC versus the Alternatives 1.2 Market Drivers 1.2.1 Demand Drivers 1.2.2 Supply Drivers 1.3 Barriers 1.3.1 Demand Barriers 1.3.2 Supply Barriers 1.4 Forecasts 1.4.1 Parking 1.4.2 Movie Tickets 1.4.3 Mobile Internet Shopping 1.4.4 Taxis 1.5 Other Potential Markets 1.6 Conclusions and Recommendations 1.6.1 Who’s Hot 1.6.2 Who’s Not 1.6.3 Who Should Play 1.6.4 Who Should Benefit 1.6.5 Recommendations to Suppliers 1.6.5.1 Parking 1.6.5.2 Movie Tickets 1.6.5.3 Mobile Internet Shopping 1.6.5.4 Taxis Section 2. MARKET ISSUES 2.1 Barriers to Widespread NFC Adoption 2.1.1 Merchants, Financial Institutions and MNOs 2.1.2 Security 2.2 Alternatives to NFC Technology 2.2.1 SMS 2.2.2 Mobile Internet 2.2.3 Preloaded and Downloadable Mobile Applications 2.2.3.1 Pros to preloaded and downloadable mobile applications 2.2.3.2 Cons to preloaded and downloadable applications 2.2.3.3 Web-based Mobile Applications 2.2.4 2-D Barcode Scanners 2.3 Mobile Commerce and Payment Market Verticals 2.3.1 Parking 2.3.1.1 Cases 2.3.1.1.1 Verrus 2.3.1.1.2 Mobile For/Belgacom 2.3.1.1.3 Miami 2.3.1.2 Drivers 2.3.1.3 Barriers 2.3.2 Movie Tickets 2.3.2.1 Cases 2.3.2.1.1 Adlabs Cinema 2.3.2.1.2 PVR Cinemas 2.3.2.1.3 Inox Leisure 2.3.2.1.4 Trinity Mobile 2.3.2.1.5 MovieTickets.com 2.3.2.2 Drivers 2.3.2.3 Barriers 2.3.3 Mobile Internet Shopping 2.3.3.1 Cases 2.3.3.1.1 eBay 2.3.3.1.2 Amazon.com 2.3.3.2 Drivers 2.3.3.3 Barriers 2.3.4 Taxis 2.3.4.1 Cases 2.3.4.1.1 Telefonica and Iusacell 2.3.4.1.2 Q-Link 2.3.4.1.3 Verrus 2.3.4.1.4 Transaction Wireless 2.3.4.1.5 Innerfence 2.3.4.2 Drivers 2.3.4.3 Barriers 2.4 Security Section 3. TECHNOLOGY ISSUES 3.1 SMS 3.1.1 Handset and SIM Requirements 3.1.2 Network Requirements 3.2 Mobile Internet 3.2.1 Handset Requirements 3.2.2 Network Requirements 3.3 Preloaded and Downloadable Mobile Applications 3.4 Web-based mobile applications Section 4. KEY INDUSTRY PLAYERS 4.1 Mobile Network Operators 4.1.1 Mobilkom Austria 4.1.2 Bharti Airtel 4.1.3 Belgacom 4.1.4 Sprint Wireless 4.2 Financial Services Companies 4.2.1 Visa Inc. 4.3 Mobile Payment Enablers 4.3.1 Verrus 4.3.2 MovieTickets.com 4.3.3 Mobiqa 4.3.4 Trinity Mobile 4.3.5 PayPal 4.3.6 Broca 4.3.7 Transaction Wireless 4.3.8 Paybox 4.3.9 Digby 4.3.10 Planet Payment 4.3.11 MPoria 4.4 Retailers 4.4.1 Amazon.com 4.4.2 eBay Section 5. MARKET FORECASTS 5.1 Forecast Methodology 5.1.1 Parking 5.1.2 Movie Tickets 5.1.3 Mobile Internet Shopping 5.1.4 Taxis 5.2 Total Mobile Subscribers in Key Regions 5.3 Mobile Payment (Non-NFC) Parking Transaction Value 5.4 Mobile Payment (Non-NFC) Movie Ticket Transaction Value 5.5 Mobile Payment (Non-NFC) Mobile Internet Shopping Transaction Value 5.6 Mobile Payment (Non-NFC) Taxi Market Transaction Value Section 6. COMPANY DIRECTORY Section 7. ACRONYMS SCOPE OF STUDY SOURCES AND METHODOLOGY NOTES Tables
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