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what's next in connectivity | |
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Sunday - July 6, 2008
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 Mobile Messaging Services
Evolution of SMS, MMS, IM, Voicemail, and Email in a Rapidly Changing Market With more than half the world using mobile phones, mobile messaging is growing at an explosive pace and will continue to do so in the near future. Both entrenched companies and new entrants are providing applications that blur the lines between the traditional mobile messaging applications. New and improved hardware, software, and services are increasing customer choices while bringing down costs. Players in this market are constantly challenged to evolve and look for new revenue streams. This study explores both supply and demand drivers pushing the use and functionality of mobile messaging applications such as SMS, MMS, IM, voicemail and email. It examines demographic-specific drivers, and delves into the rising use of social networking sites, blogs, and Web 2.0 applications that are expanding to mobile phones.  What Does This Report Answer?
Section 1.
Executive Summary 1.1 Market Drivers 1.1.1 Demand Drivers 1.1.2 Supply Drivers 1.2 Forecasts 1.2.1 Customers 1.2.2 Penetration 1.2.3 Revenues/ARPUs 1.2.4 Usage Section 2. Description of Messaging Products 2.1 Voicemail 2.2 SMS 2.3 MMS 2.4 IM 2.5 Push E-mail 2.6 Unified Messaging Section 3. Demand Drivers for Adoption of Messaging Products 3.1 Human Need to Communicate 3.2 Segment Specific Drivers 3.2.1 Consumers 3.2.1.1 Communicate with Friends and Family 3.2.1.2 Entertainment 3.2.1.3 Politics/Activism 3.2.1.4 Receive and Send News 3.2.2 Business Customers 3.2.2.1 Increased Productivity and Connectedness 3.2.2.2 Improved Customer Service 3.3 Social Networking, Blogs, and Web 2.0 3.3.1 Blogs 3.3.2 Social Networking Sites 3.4 Messaging-Specific Capabilities 3.4.1 SMS 3.4.2 MMS 3.4.3 IM 3.4.4 E-mail 3.4.5 Unified Messaging 3.5 Improved Functionality of Handsets Section 4. Supply Side Drivers for Development of Messaging Products 4.1 Device Vendors 4.2 Middleware Providers 4.2.1 Voice Messaging Vendors 4.2.2 SMSC/MMSC Vendors 4.2.3 IM 4.2.4 Mobile E-mail/Unified Messaging 4.2.4.1 Push E-mail 4.2.4.2 Web-Based E-mail 4.3 Improved User Interface 4.3.1 User Input 4.3.2 Improved Browsers 4.4 Bundling 4.5 Mixing Advertising with Messaging Services Section 5. Messaging Technologies 5.1 Messaging Technology Descriptions 5.1.1 Voicemail 5.1.2 SMS/MMS 5.1.3 IM 5.1.4 Push E-mail 5.1.5 Unified Messaging 5.2 Messaging Discovery 5.2.1 Menu Navigation 5.2.2 Hot Keys 5.2.3 Graphical User Interface Section 6. Selected Company Profiles 6.1 Acision 6.2 Affle 6.3 Air2Web 6.4 Avaya 6.5 Comverse 6.6 Digit Wireless 6.7 Handango 6.8 Interop Technologies 6.9 Jott 6.10 KickApps 6.11 mcTel 6.12 Mobot 6.13 Motorola Good 6.14 Neustar 6.15 Nuance Communications 6.16 Openwave 6.17 RIM 6.18 Seven 6.19 SpinVox 6.20 Sprint-Nextel 6.21 Sybase Mobile 365 6.22 Telcordia Section 7. Market Forecasts 7.1 Forecast Methodology 7.2 Regional Forecasts 7.2.1 Customers 7.2.2 Penetration 7.2.3 Revenues/ARPUs 7.2.4 Usage 7.3 Voicemail Distribution 7.3.1 Future Trends 7.4 SMS Distribution 7.4.1 Delivery Type 7.4.2 Payment Method 7.4.3 User Type 7.5 MMS Distribution 7.5.1 Delivery Type 7.5.2 Payment Distribution 7.6 IM Distribution 7.7 E-mail Distribution 7.7.1 Delivery Type 7.7.2 Payment Distribution 7.7.3 Consumer/Business Breakdown Section 8. Company Directory Section 9. Acronyms Scope of Study Sources and Methodology Notes Tables
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