 Mobile Devices Annual Market Overview
Mobile Phones, Ultra Mobile Devices, Mobile Consumer Electronics, Cellular Modems, Mobile Accessories, and Emerging Connectivity Methods As mobile devices converge with consumer electronics, vendors find themselves (and their devices) locked in a battle over similar market segments, similar buyer demographics and similar product concepts. Mobile users have a wide choice of capable devices types to fulfill their mobile communication and computing needs. This has made product differentiation as important across device class segments as it has always been within those segments. This study delivers a holistic view of the mobile devices market and examines the unique market aspects of individual device form factors. From their market presence, technology, usage models and their unique value proposition to their target users, the report delivers in-depth analysis on the position each device class holds in the market. It includes detailed shipment and revenue forecasts.  What Questions Does This Report Answer?
Section 1.
Executive Summary 1.1 Mobile Device Overview 1.2 Mobile Handsets 1.2.1 Ultra-Low-Cost Handsets 1.2.2 Low-Cost Handsets 1.2.3 Enhanced Handsets 1.2.4 Smartphones 1.2.5 Forecast Summary: Mobile Handsets 1.3 Ultra Mobile Devices 1.3.1 Ultra Mobile Personal Computers 1.3.2 Mobile Internet Devices 1.3.3 Forecast Summary: Ultra Mobile Devices 1.4 Cellular Modems 1.4.1 Forecast Summary: Cellular Modems 1.5 Mobile Consumer Electronics 1.5.1 Forecast Summary: Mobile Consumer Electronics 1.6 Wireless Device Market Forecasts Section 2. Strategic Overview 2.1 Mobile Handsets 2.1.1 Ultra-Low-Cost Handsets 2.1.1.1 Background 2.1.1.2 GSM Association Participation 2.1.1.3 CDMA Development Group’s Participation 2.1.1.4 Target Markets 2.1.1.5 Issues 2.1.1.5.1 Meeting the Price Point 2.1.2 Smartphones 2.1.2.1 Background 2.1.2.2 Target Markets 2.1.2.2.1 Enterprise 2.1.2.2.2 Consumer 2.1.2.3 Issues 2.1.2.3.1 Increasing Interest and Activity 2.1.2.3.2 MIDs as Competition 2.1.2.3.3 Improving Platforms and Software 2.1.2.3.4 Improving Services 2.1.2.3.5 Multiple Device Preference 2.2 Operating Systems 2.2.1 Symbian 2.2.1.1 Strengths 2.2.1.2 Weaknesses 2.2.1.3 Opportunities 2.2.1.4 Threats 2.2.2 Windows Mobile 2.2.2.1 Strengths 2.2.2.2 Weaknesses 2.2.2.3 Opportunities 2.2.2.4 Threats 2.2.3 Garnet (Palm OS) 2.2.3.1 Strengths 2.2.3.2 Weaknesses 2.2.3.3 Opportunities 2.2.3.4 Threats 2.2.4 Linux 2.2.4.1 Strengths 2.2.4.2 Weaknesses 2.2.4.3 Opportunities 2.2.4.4 Threats 2.2.5 RIM and OS X Section 3. Mobile Handsets 3.1 Handsets 3.1.1 Handset Unit Shipment Forecast 3.1.2 Handset ASP Forecast 3.1.3 Handset Revenue Forecast 3.1.4 Handset Shipments by Technology Forecast 3.1.5 Handset Shipment by Region Forecast 3.1.6 Handset Shipments by Handset Manufacturer 3.2 Operator-Branded Handset 3.2.1 Market Forecast 3.2.2 Forecast of Operator-Branded Handset Shipment by Region 3.2.3 Forecast of Operator-Branded Handset Revenue by Region 3.2.4 Forecast of Operator-Branded Handset Shipments by Handset Type 3.2.5 Forecast of Operator-Branded Handset by Technology Section 4. Ultra Mobile Devices 4.1 Ultra Mobile Personal Computers 4.1.1 Background 4.1.2 Target Markets 4.1.2.1 Horizontal Commercial Markets 4.1.2.2 Vertical Commercial Markets 4.1.2.3 Consumer 4.1.3 Issues 4.1.3.1 Functionality 4.1.3.2 Business Value 4.1.3.3 Pricing 4.1.4 Strengths 4.1.5 Weaknesses 4.1.6 Opportunities 4.1.7 Threats 4.2 Mobile Internet Device 4.2.1 Background 4.2.2 Target Markets 4.2.2.1 The Multimedia Enthusiast 4.2.2.2 The Social Networker 4.2.2.3 The Younger Gamer 4.2.2.4 On-the-Go Moms: A Prototype Device 4.2.2.5 The Health-Conscious Boomer: A Prototype Device 4.2.2.6 The Home Controller: A Prototype Device 4.2.2.7 The Adventurer: A Prototype Device 4.2.2.8 Frugal Generalists: A Prototype Device 4.2.2.9 Horizontal Market Segments 4.2.2.10 Vertical Market Segments 4.2.3 Issues 4.2.3.1 Multiple Device Ownership 4.2.3.2 Business Models 4.2.3.3 Distribution Models 4.2.3.4 Competition 4.3 Ultra Mobile Device Technologies 4.3.1 Processing 4.3.2 Screen Size and Quality 4.3.3 Battery Life 4.3.4 Storage 4.3.5 Connectivity 4.4 Ultra Mobile Device Market Forecasts 4.4.1 UMPC Unit Shipment Forecast 4.4.2 MID Unit Shipment Forecast 4.4.3 UMPC ASP Forecast 4.4.4 MID ASP Forecast 4.4.5 UMPC Connectivity Forecast 4.4.6 MID Connectivity Forecast Section 5. Cellular Wireless Modems 5.1 Background 5.2 Target Markets 5.2.1 Consumer 5.2.2 Small Business 5.2.3 Enterprise 5.3 Issues 5.3.1 Wireless Broadband Pricing 5.3.2 Broadband Network Rollouts 5.3.3 Subsidization Program for External Modems 5.3.4 Laptop Computer Penetration 5.3.5 Wi-Fi Networks 5.3.6 Emerging Applications 5.3.7 Chipset Advances 5.4 Cellular Modem Market Forecasts 5.4.1 Form Factor Shipment and Revenue Forecasts 5.4.2 Regional Shipment Forecast 5.4.3 Technology Standard Shipment Forecast 5.4.4 Air Interface Shipment Forecast 5.4.5 ASP Forecast Section 6. Mobile Consumer Electronics 6.1 Background 6.2 Issues 6.2.1 Competition from Handsets 6.2.2 Device Subsides 6.2.3 Additional Cost of Mobile Broadband Chipsets 6.2.4 Power Consumption 6.3 Mobile Consumer Electronics Market Forecast 6.3.1 Mobile Game Console 6.3.2 Mobile Audio Players 6.3.3 Mobile Video Players 6.3.4 Mobile Digital Still Cameras 6.3.5 Mobile Digital Camcorders Section 7. Emerging Technologies for Mobile Devices, NFC, and GPS 7.1 Near Field Communication 7.1.1 Reality Check 7.1.2 What Is Still Required? 7.1.3 Who Is Responsible? 7.1.4 How Does the NFC Market Take Shape? 7.1.5 Which Applications Will Lead? 7.1.6 Which Regions Will Lead? 7.1.7 What Is an Optimal NFC Demographic? 7.1.8 Market Forecasts 7.1.9 Forecast by NFC Device Type 7.1.10 Forecast of NFC Handsets by Region 7.2 Global Positioning System 7.2.1 Market Drivers and Barriers 7.2.2 Issues 7.2.3 Market Forecasts 7.2.4 GPS Handset Shipments by Handset Type 7.2.5 GPS Handset Shipment by Region Section 8. Mobile Accessories 8.1 Background 8.1.1 Issues 8.1.2 Market Forecast 8.1.3 Forecast of Handset Accessories by Type 8.2 Market Forecast Handset Accessory Revenue Section 9. Mobile Handset Royalties and Intellectual Property 9.1 Background 9.1.1 CDMA Royalty Summary 9.1.2 GSM Royalty Summary 9.1.3 WCDMA Royalty Summary 9.1.4 Royalty Revenues 9.2 4G Technology Development 9.2.1 Beamforming 9.2.2 Fast Power Control 9.2.3 Hybrid ARQ 9.2.4 MIMO 9.2.5 OFDM 9.2.6 OFDMA 9.2.7 SC-FDMA 9.2.8 SDMA 9.2.9 Summary of Company Position 9.2.10 Standards Body Activity 9.3 LTE Royalty Rates 9.4 WiMAX Royalty Rates 9.5 UMB Royalty Rates 9.6 Conclusions Section 10. Company Directory Section 11. Acronyms Scope of Study Sources and Methodology Notes Tables
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