Mobile Business Applications and Services

Communications, Information Access, Computing, and Business Process Solutions



This study defines the five primary categories of mobile applications and services used on a handset for the business customer, and quantifies the market forecasts for customers, revenues and ARPUs in each category. The categories are: communications, information access, computing, integrated information access/computing and business process solutions. The communications category includes real-time communications and messaging. In addition to a discussion of the mobile applications and services, their technical enablers and key value chain participants, this report also assesses the value of mobile applications for standard business work tasks. This valuation helps readers understand better where mobile applications improve business processes, and establishes a baseline view of these applications and services for future evaluation at industry and functional levels.


What Does This Report Answer?
  • What categories of mobile applications and services are used by business customers?
  • What are the forecasts for customer numbers, revenues and ARPUs for each category of application/service and for each region of the world?
  • What are the forecasts for customers, revenues and ARPUs for voice and data services for each region of the world?
  • What benefits do individual mobile applications and services offer for standard work tasks?
  • What are the capabilities and technical enablers of applications and services in each service category?
  • What are the business needs and business processes driving demand for mobile applications, and how do mobile applications provide value to businesses in these areas?
  • Who are the key industry players?
Who Needs This Report?
  • Wireless operators
  • Device vendors
  • Mobile business process solution companies
  • Independent software developers
  • System integrators
  • Middleware vendors
  • Financial community


Section 1.
EXECUTIVE SUMMARY
1.1 Report Scope
1.2 Market Drivers and Enablers
1.3 Taxonomy of Mobile Applications and Services for the Business Customer
1.3.1 Communications
1.3.2 Information Access
1.3.3 Computing
1.3.4 Computing and Information Access
1.3.5 Business Process Solutions
1.4 Business Segment Forecast Summary
1.5 Major Conclusions

Section 2.
BUSINESS SEGMENT DEMAND DRIVERS
2.1 Mobile Business Services and Applications
2.2 What Drives the Activities of Business
2.2.1 Resource Utilization and Process Efficiency
2.2.2 Business Processes and Business Mobility
2.3 Business Work Tasks
2.3.1 Internal Work Tasks – Employee to Employee
2.3.1.1 Information Gathering and Analysis
2.3.1.2 Scheduling
2.3.1.3 Collaboration and Independent Work Tasks
2.3.1.4 Approval Tasks
2.3.2 External Work Tasks – Employee to Customer
2.3.2.1 Selling and Support Activities
2.3.2.2 Negotiation
2.3.2.3 Exchange and Transaction Tasks - Ordering, Activation, Delivery, Billing
2.3.3 Summary

Section 3.
MOBILE APPLICATIONS AND SERVICES
3.1 Taxonomy of Mobile Applications and Services
3.1.1 Communication Applications and Services – Real-Time Communications
3.1.1.1 Voice
3.1.1.2 Push-to-Talk over Cellular
3.1.1.3 Video Calling
3.1.1.4 Video Sharing
3.1.2 Communication Applications and Services – Messaging
3.1.2.1 Voice Mail
3.1.2.2 SMS
3.1.2.3 MMS
3.1.2.4 Instant Messaging
3.1.2.5 Push E-mail
3.1.2.6 Unified Messaging
3.1.3 Information Access
3.1.3.1 Internet
3.1.3.2 Intranet
3.2 Computing
3.3 Computing and Information Access
3.3.1 Note on Web Browser Capabilities for Mobile Phone
3.4 Business Process Applications and Services
3.4.1 Morphing of E-mail, Unified Messaging and Business Process Solutions
3.5 Other Categories
3.6 Business Value for Mobile Applications and Services
3.6.1 Basic Voice
3.6.2 Push-to Talk over Cellular
3.6.3 Video Calling and Video Sharing
3.6.4 Voice Mail
3.6.5 SMS
3.6.6 Instant Messaging
3.6.7 Push E-mail Services
3.6.8 Multi-Media Messaging Services
3.6.9 Unified Messaging Services
3.7 Information Access
3.8 Computing
3.9 Computing and Information Access
3.10 Business Process Mobile Applications and Services
3.10.1 Sales Force Automation
3.10.2 Field Force Automation
3.11 Conclusions
3.12 Future Opportunities – The Importance of Valuation Analysis

Section 4.
MOBILE APPLICATION AND SERVICE TECHNICAL ENABLERS
4.1 Communication Applications and Services – Real Time Communications
4.1.1 Voice
4.1.2 Push-to-Talk over Cellular
4.1.3 Video Calling and Video Sharing
4.2 Communication Applications and Services – Messaging
4.2.1 Voice Mail
4.2.2 SMS/MMS
4.2.3 Instant Messaging
4.2.4 Push E-mail
4.2.5 Unified Messaging
4.3 Data/Content Access
4.3.1 Internet/Intranet
4.4 Computing
4.5 Computing and Information Access
4.6 Business Process Applications and Services

Section 5.
KEY INDUSTRY PLAYERS
5.1 Operators
5.1.1 3G Networks
5.1.2 Mobile Applications - Computing
5.1.3 Hosting Opportunities
5.2 Device Vendors
5.2.1 Smart Phone Growth
5.2.2 Push E-mail Company Acquisitions
5.2.3 Application Development Programs
5.3 Independent Software Developers
5.4 Business Solution Providers
5.5 System Integrators

Section 6.
MARKET FORECASTS
6.1 Forecast Methodology
6.2 Communications Services Forecasts
6.2.1 Revenue Forecasts
6.2.2 Average Revenue per User
6.3 Information Access Services
6.3.1 Value of Internet Access to the Mobile Enterprise Customer
6.3.2 Forecast Discussion
6.4 Computing Forecasts
6.5 Computing and Information Access Forecasts
6.6 Business Process Solutions Applications and Services Forecasts
6.7 North America
6.8 Europe
6.9 Asia Pacific
6.10 Latin America
6.11 Rest of World

Section 7.
COMPANY DIRECTORY

Section 8.
ACRONYMS
SCOPE OF STUDY

SOURCES AND METHODOLOGY

NOTES

Tables and Figure
  • Enterprise Solutions Update Nokia Presentation, Nokia Talks Vision and Strategy in North America Meeting, May 10, 2007
  • Mobile Application and Services Revenue, Customers and ARPU by Service Type, World Market, Business Segment: 2007 to 2012
  • Mobile Application and Services ARPU by Region, World Market, Business Segment: 2007 to 2012
  • Mobile Application and Services Revenue, Customers and ARPU by Region, World Market, Business Segment: 2007 to 2012
  • Mobile Application and Services Ranking for Standard Business Work Tasks,
  • Mobile Handset Subscriber Distribution by Region, World Market: 2007 to 2012
  • GDP and Growth Rates by Region, World Market: 2007 to 2012
  • Mobile Business Customers and Mobile Customer Share by Region, World Market: 2007 to 2012
  • Mobile Communications Revenue by Region, World Market, Business Segment: 2007 to 2012
  • Mobile Communications ARPU by Region, World Market, Business Segment: 2007 to 2012
  • Mobile Information Access Revenue, Customers, ARPU by Region, World Market, Business Segment: 2007 to 2012
  • Mobile Computing Application Revenue, Customers, ARPU by Region, World Market, Business Segment: 2007 to 2012
  • Mobile Computing/Information Access Revenue, Customers, ARPU by Region, World Market, Business Segment: 2007 to 2012
  • Mobile Business Process Apps/Service Revenue, Customers, ARPU by Region, World Market, Business Segment: 2007 to 2012
  • Mobile Application/Service Revenue, Customers, ARPU, North America, Business Segment: 2007 to 2012
  • Mobile Application/Service Revenue, Customers, ARPU by Service Type, North America, Business Segment: 2007 to 2012
  • Mobile Application/Service Revenue, Customers, ARPU, Europe, Business Segment: 2007 to 2012
  • Mobile Application/Service Revenue, Customers, ARPU by Service Type, Europe, Business Segment: 2007 to 2012
  • Mobile Application/Service Revenue, Customers, ARPU, Asia Pacific, Business Segment: 2007 to 2012
  • Mobile Application/Service Revenue, Customers, ARPU by Service Type, Asia Pacific, Business Segment: 2007 to 2012
  • Mobile Application/Service Revenue, Customers, ARPU, Latin America, Business Segment: 2007 to 2012
  • Mobile Application/Service Revenue, Customers, ARPU by Service Type, Latin America, Business Segment: 2007 to 2012
  • Mobile Application/Service Revenue, Customers, ARPU, Middle East/Africa, Business Segment: 2007 to 2012
  • Mobile Application/Service Revenue, Customers, ARPU by Service Type, Middle East/Africa, Business Segment: 2007 to 2012
Report Code: RR-MBAP

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Number of Pages: 78
Number of Tables, Charts and Figures: 23
Deliverable Formats:
Price: Login
Release Date: 3Q 2007


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Related Press Releases:2007.10.29
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