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what's next in connectivity | |
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Monday - May 12, 2008
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 Mobile TV Services
Broadcast and Unicast Business Models, Operator Strategies, Devices, and Infrastructure Around the globe, mobile TV and video services have been product offerings for several years. Wireless operators are moving out of the experimentation phase as trials wrap up, broadcasting technologies are chosen, and additional TV and video content is offered. Many decisions must still be made, however, as two of the largest industries – mobile connectivity and entertainment – collide in the form of mobile TV and video. This report provides an overview of the mobile TV and video industry. It not only illustrates the entire ecosystem, but identifies and addresses the unmade decisions facing all players in this arena. From this analysis, it determines the most likely scenarios and constructs fundamental usage and revenue forecasts.  What Does This Report Answer?
Section 1.
Executive Summary Section 2. Mobile Broadcasting Industry Overview 2.1 Introduction to Mobile TV 2.2 Relevance of Mobile TV 2.2.1 Relevance to Consumers 2.2.2 Relevance to Operators 2.2.3 Relevance to Content Providers and Aggregators 2.3 Flow of Content through Mobile TV Ecosystem 2.4 Mobile TV Content Delivery Options 2.4.1 Introduction of Delivery Options 2.4.1.1 Unicast 2.4.1.2 Over-the-air 2.4.1.3 Multicast 2.4.1.4 Broadcast 2.4.1.5 Offline downloading (Sideloading) 2.4.2 Economics of Delivery Options 2.4.3 Business Impact 2.5 Regional Differences 2.5.1 Europe Section 3. Technology Overview 3.1 Plenty of Broadcasting Options 3.1.1 Broadcast Technologies 3.1.1.1 DVB-H 3.1.1.2 MediaFLO 3.1.1.3 DAB-IP 3.1.1.4 ISDB-T 3.1.1.5 T-DMB 3.1.1.6 A-VSB 3.1.1.7 T-MMB 3.1.2 Satellite Technologies 3.1.2.1 DVB-SH 3.1.2.2 S-DMB 3.1.2.3 CMMB 3.1.3 Telecom-based Technologies 3.1.3.1 FDD-MBMS 3.1.3.2 TDD-MBMS 3.1.3.3 BCMCS 3.1.3.4 TD-SCDMA 3.2 Advantages / Disadvantages 3.2.1 DVB-H 3.2.2 Advantages of DVB-H 3.2.3 Disadvantages of DVB-H 3.2.4 MediaFLO 3.2.5 Advantages of MediaFLO 3.2.6 Disadvantages of MediaFLO 3.2.7 ISDB-T 3.2.8 Advantages of ISDB-T 3.2.9 Disadvantages to ISDB-T 3.2.10 TDD-MBMS 3.2.11 Advantages to TDD-MDMS 3.2.12 Disavantages to TDD-MDMS 3.3 Actions to Modify and Compress Signal 3.3.1 Step One: Reduce Screen Size 3.3.2 Step Two: Reduce Frame Rates 3.3.3 Step Three: Reduce the Colors 3.3.4 Step Four: Data Compression 3.3.5 Step Five: Subtracting Redundant Image Areas 3.4 Activities to Reduce Battery Consumption 3.4.1 Reducing baseband radio receiver on-time 3.4.2 Integrating handset components 3.4.3 Improving battery technology Section 4. Competitive Landscape 4.1 Mobile TV Ecosystem 4.1.1 Content Providers 4.1.2 Content Aggregators 4.1.3 Mobile TV Broadcasters 4.1.4 Operators 4.1.5 Handset Manufacturers 4.1.6 Chip Manufacturers 4.1.7 Media Players 4.1.8 Other Players 4.1.9 Advertisers 4.1.10 Interesting Wrinkles 4.2 Strategic Snapshot of the Mobile TV Ecosystem 4.2.1 Content Providers 4.2.2 Content Aggregators 4.2.3 Mobile TV Broadcasters 4.2.4 Operators 4.2.5 Handset Manufacturers 4.2.6 Chip Manufacturers 4.2.7 Other Players 4.2.8 Advertisers Section 5. Content and Broadcasting Scenario Overview 5.1 Types of Current Content 5.2 Content Formats 5.3 Personal Content through Placeshifting 5.4 Pricing Trends and Bundling Options 5.4.1 Flat Rate Model 5.4.2 Cable TV Model 5.4.3 DSL Broadband Model 5.4.4 Bundle with other Data Services 5.4.5 Premium Services 5.4.6 Pricing Subsidies 5.4.7 Resulting Shakeout – Hybrid Pricing Model Section 6. Market Sizing and Forecasts 6.1 Methodology 6.1.1 Introduction to Forecast Approach 6.1.2 Introduction to Forecast Methodology 6.2 Global Growth 6.3 Regional Growth 6.3.1 Asia-Pacific 6.3.2 Europe - West 6.3.3 North America 6.3.4 South America 6.3.5 Europe-East 6.3.6 Africa 6.3.7 Middle East 6.4 Revenue Forecasts 6.4.1 Global Subscription Revenue 6.5 Conclusion and Dynamic Activities 6.5.1 Impacts to Increase Amount of Growth (1) 6.5.2 Impacts to Slow Growth Rate (2) 6.5.3 Impact to Decrease Amount of Growth (3) 6.5.4 Impact to Increase Growth Rate (4) Section 7. Company Directory Section 8. Acronyms Scope of Study Sources and Methodology Notes Tables
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