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Saturday - May 17, 2008
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 Mobile Location-Based Services
Market Development, Revenue Opportunities, LBS Applications, and Key Industry Players The Location Based Services market has been waiting to come of age. Cell-of-Origin services were launched on a widespread basis by wireless carriers in the early 2000’s but failed to grab the attention of subscribers, as they did not provide a sufficient level of functionality to justify their status as premium rate value-added services. This left the consumer services side of the market in suspension, waiting for the emergence of the correct enabling conditions. But the crucial factor – the burgeoning availability of integrated A-GPS-enabled handsets across all of the most popular air interface technologies in regional markets throughout the world – is now stimulating wireless carrier deployment and end-user adoption of LBS. This report examines the market for high-accuracy (A-GPS enabled) LBS, focusing directly on the applications side of the industry. It examines publicly announced service deployments and provides projected levels of service uptake for five key location based service types, along with the revenue likely to be generated from them. It provides an examination of the various categories of LBS and the application developers providing them, as well as a definitive value chain breakdown, an exploration of the co-dependent nature of the ecosystem, summary profiles of the market-leading LBS-enabling companies, and full coverage of the positioning technologies that power location functionality.  What Does This Report Answer?
Section 1.
Executive Summary Section 2. LBS Market Overview 2.1 What Are Location-Based Services? 2.1.1 Definition 2.1.2 Application 2.1.3 Uses 2.1.4 Privacy 2.1.5 Report Context 2.2 Types of Location-Based Services 2.2.1 Personal Location and Proximity 2.2.1.1 Information Services 2.2.1.2 Community and Networking 2.2.1.3 Games 2.2.1.4 Advertising 2.2.2 Personal Navigation 2.2.3 Emergency Response 2.2.4 Enterprise 2.2.5 Other Applications 2.3 Regional LBS Markets: Characteristics, Variations, and Deployments 2.3.1 LBS Market Background 2.3.2 Commercial LBS Deployments 2.3.2.1 USA 2.3.2.2 ROW 2.3.2.3 Service Deployment Trends Section 3. The LBS Industry Value Chain 3.1 Value Chain Overview 3.2 Regulators, Standards Bodies, and Industry Associations 3.3 Wireless Carriers 3.4 Mobile Location Centre Vendors 3.5 Position-Determining Equipment Vendors 3.6 Handset Vendors 3.7 Location-Enabling Server Vendors 3.8 Application Developers 3.9 Content Providers Section 4. Positioning Technology 4.1 Accuracy Requirements 4.2 Types of Position Determining Technology 4.3 Network-Based Positioning Techniques 4.3.1 Cell-of-Origin 4.3.2 Enhanced Cell-of-Origin 4.3.2.1 Timing Advance 4.3.2.2 Signal Strength Measurements 4.3.3 Time Difference of Arrival and Angle of Arrival 4.4 Handset-Based Positioning Solutions 4.4.1 Advanced Forward Link Trilateration 4.4.2 Enhanced Observed Time Difference 4.4.2.1 Observed Time of Difference of Arrival 4.4.3 Global Positioning System 4.4.4 Assisted GPS 4.4.4.1 Further GPS Assistance 4.4.5 Fall Back Technologies: Cell-of-Origin, Wi-Fi, and Bluetooth 4.4.5.1 Other Satellite Positioning Systems 4.5 Positioning Determining Equipment Summary and Comparison 4.6 Location-Enabled Handsets 4.6.1 GPS Peripherals 4.6.2 Integrated GPS 4.6.3 Provisioning LBS 4.6.3.1 Control Plane 4.6.3.2 User Plane 4.6.3.3 Secure User Plane Location Section 5. LBS Market Forecasts 5.1 Forecast Methodology 5.1.1 New Product Diffusion Model 5.1.2 Core Assumptions 5.1.2.1 LBS Applications 5.1.2.2 Addressable Market 5.1.2.3 LBS Application Subscriptions 5.1.2.4 Service Pricing 5.1.2.5 Bluetooth GPS Accessories 5.1.2.6 Bass Growth Coefficients 5.2 Global Overview 5.2.1 LBS Subscribers 5.2.2 LBS Subscriber Revenue 5.3 Regional Breakdown 5.3.1 North America 5.3.1.1 Subscribers by Application 5.3.1.2 Service Revenue by Application 5.3.2 Western Europe 5.3.2.1 Subscribers by Application 5.3.2.2 Service Revenue by Application 5.3.3 Asia-Pacific 5.3.3.1 Subscribers by Application 5.3.3.2 Service Revenue by Application 5.3.4 South America 5.3.4.1 Subscribers by Application 5.3.4.2 Service Revenue by Application 5.3.5 Eastern Europe 5.3.5.1 Subscribers by Application 5.3.5.2 Service Revenue by Application 5.3.6 Africa and Middle East 5.3.6.1 Subscribers by Application 5.3.6.2 Service Revenue by Application Section 6. Competitive Landscape 6.1 MLC Solution Vendors 6.1.1 Andrew Corporation 6.1.2 Ericsson 6.1.3 Nokia 6.1.4 Openwave 6.1.5 TeleCommunications Systems 6.1.6 TruePosition 6.2 LES (Middleware) Vendors 6.2.1 Autodesk 6.2.2 Genasys 6.2.3 Mobilaris 6.3 Telenity 6.4 Application Developers 6.4.1 Networks In Motion 6.4.2 TeleNav 6.4.3 Telmap 6.4.4 uLocate 6.4.5 WaveMarket 6.4.6 Wayfinder Section 7. Company List Section 8. Acronyms Scope of Study Sources and Methodology Notes Tables
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