 Location-Based Mobile Social Networking
Market Development, Revenue Opportunities, Applications, and Key Industry Players The recent emergence of location-based mobile social networking services offered by providers such as GyPSii, Pelago and Loopt is revolutionizing social networking allowing users to share real-life experiences via geo-tagged user-generated multimedia content, see where their friends are and meet up with them. This new technology-enabled social geo-lifestyle will drive the uptake of Location Based Services and provide opportunities for location-based advertising in the future. This study describes product features, trends, barriers, drivers, and the overall location-based social networking ecosystem including detailed descriptions of solutions and market players. Special focus is given to business models. It also provides recommendations to all major players and shipment and revenue forecasts per region and per location-based social networking type.  What Questions Does This Report Answer?
Section 1.
Executive Summary 1.1 Trends, Drivers, Issues, and Barriers 1.2 Forecasts 1.3 Conclusions Section 2. Recommendations 2.1 Recommendations to Location-Based Mobile Social Networking Vendors 2.2 Recommendations to Handsets Manufacturers 2.3 Recommendations to Cellular Carriers 2.4 Recommendations to Navigation and Telematics Vendors 2.5 Recommendations to Outdoor GPS Players Section 3. Location-Based Mobile Social Networking Explained 3.1 Definition and Components 3.1.1 Persons 3.1.2 Places 3.1.3 Persons and Places 3.1.4 Local Event Content 3.1.5 Filtered and Dynamic Content Sharing 3.1.6 Location-Based Search and Advertising 3.1.7 Location, Status, and Presence Information 3.1.8 Summary 3.2 Location Information Capture and Exchange Methods 3.2.1 Manual Location Capture and Exchange 3.2.2 Automatic Location Capture and Manual Exchange 3.2.3 Automatic Location Capture and Exchange 3.3 Location-Based Mobile Social Networking Device and Development Platforms 3.3.1 J2ME 3.3.2 Native Mobile Clients 3.3.3 Embedded Platforms 3.3.4 Laptops and Desktops 3.4 Location-Based Social Networking Communication Technologies 3.4.1 Off-line Access 3.4.2 Online Access 3.4.3 Instant Messaging 3.4.4 SMS 3.4.5 Geo-Feeds and KML Section 4. Key Industry Players and Markets 4.1 Overview 4.2 Person Finders 4.2.1 Whereboutz (TeleNav) 4.2.2 BrightKite 4.2.3 Networks in Motion (NIM) 4.2.4 Buddy Beacon (uLocate) 4.2.5 MyLoki (Skyhook) 4.2.6 Nanomatic 4.2.7 FindMe (Electric Pocket) 4.2.8 Loopt / Verizon Wireless 4.2.9 Plazes (Nokia) 4.2.10 Nokia Chat 4.3 Information Exchange 4.3.1 GyPSii (GeoSentric) 4.3.2 Whrrl (Pelago) 4.4 Outdoors, Tourism, and Fitness 4.4.1 Nokia Sports Tracker 4.4.2 NavX 4.4.3 ViewRanger 4.4.4 Wayfinder 4.4.5 Eertha.com (DeLorme) 4.4.6 Geocaching.com (Groundspeak) 4.4.7 Backpacker.com 4.4.8 GPSed (SHAPE Services) 4.5 Navigation and Telematics 4.5.1 TomTom 4.5.2 Dash 4.5.3 TellMeWhere 4.5.4 Nissan Carwings 4.6 Other Players Section 5. Trends, Drivers, Barriers, and Business Models 5.1 Trends 5.1.1 Involvement of Major Players 5.1.2 Integration into Facebook 5.1.3 Multiplatform Compatibility 5.2 Drivers 5.2.1 Popularity of Real-Time Presence- and Location-Based Information 5.2.2 Cellular Carrier Support 5.2.3 Emergence of Connected Navigation Devices and Consumer Telematics 5.2.4 Availability of Location-Based Platforms and Open Development Environments 5.2.5 GPS-Based iPhone and Apple iStore 5.2.6 Viral Marketing Techniques 5.3 Barriers 5.3.1 Quality Issues with User-Generated Content 5.3.2 Privacy 5.3.3 Lack of GPS Handsets 5.3.4 Availability and Cost of Data Plans 5.3.5 Brand Awareness 5.3.6 Limitations of GPS Technology for Indoor Coverage 5.3.7 Uncertain Business Models 5.4 Business Models 5.4.1 Subscription-Based Models 5.4.2 Advertising-Based Models 5.4.3 Licensing-Based Models 5.4.4 Revenue-Sharing Models Section 6. Market Forecasts 6.1 Forecast Methodology, Definitions, and Assumptions 6.1.1 Forecast Methodology 6.1.1.1 General Methodology 6.1.1.2 Step-by-Step Methodology 6.1.2 Definitions 6.1.3 Forecast Assumptions 6.2 North America 6.3 Europe 6.4 Asia-Pacific 6.5 Rest of the World Section 7. Company Directory Section 8. Acronyms Scope of Study Sources and Methodology Notes Tables
|
Purchase this product Email this page 
|
|||||||||||||||||||||||||||||||
