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Saturday - May 17, 2008
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 Global IPTV Markets
Analysis of Key Developments, Industry Trends, and Growth Potential After a slow start, IPTV is starting to gain traction worldwide as the breadth and depth of deployments increases. Although IPTV is a major growth opportunity, operators will face many challenges along the way. This study covers key IPTV operators and vendors on a global basis and focuses on strategies, propositions and the competitive environment in key markets, as well as critical business and technology issues.  What Does This Report Answer?
Section 1.
Executive Summary 1.1 Telcos Moving Into TV 1.1.1 Massive Growth Potential for IPTV 1.1.2 A Unique Opportunity to Redefine Television 1.1.3 Success Is Subject to Many Factors 1.1.4 Challenges Ahead 1.1.5 Substantial Opportunities for Vendors Section 2. Market Issues 2.1 Telcos under Pressure 2.1.1 Core Fixed Business Declining 2.1.1.1 The Impact of Regulation 2.1.1.2 Increased Competition in Fixed Market 2.1.1.3 Fixed Mobile Substitution 2.1.2 Mobile Growth Slowing 2.1.2.1 Developed Markets Reaching Saturation 2.1.2.2 Mobile Pricing under Pressure 2.1.3 Commoditization of Broadband 2.1.3.1 Price of Access Is Dropping 2.1.3.2 Impacted by Growth of Multi-Play Offers 2.2 Seeking New Revenue Streams 2.2.1 Adding Value to Broadband 2.2.2 Moving into TV 2.2.2.1 Once-Separate Industries Move into Each Other’s Territory 2.2.2.2 Multi-Play Becoming the Norm 2.2.2.3 IPTV Is Central to Telco’s TV Strategies 2.2.3 Differentiation from Established Pay-TV Providers 2.2.3.1 Content Remains King 2.2.3.2 Value for Money Essential to Attract Subscribers 2.2.3.3 Convenience Increasingly Valued by Subscribers 2.2.3.4 Convergence Could Emerge as a Key Differentiator 2.2.3.5 Positive Customer Experience as a Critical Success Factor 2.2.4 The Business Case for IPTV Section 3. Technology Issues 3.1 Growing Availability of Fast Broadband Makes IPTV Viable 3.1.1 IPTV Bandwidth Requirements 3.1.2 Broadband Speeds and Reach 3.1.2.1 Maximizing Existing Infrastructure through ADSL 3.1.2.2 Overcoming the Limitations of ADSL 3.1.2.3 Optimizing Cost-to-Performance Ratio 3.2 Current Networks Not Optimized for Video Delivery 3.3 Complexity of Components a Major Challenge 3.4 Move towards IP-Based Networks Opens Up New Possibilities Section 4. Key Industry Players 4.1 Service Providers 4.1.1 Asia-Pacific 4.1.1.1 China 4.1.1.2 India 4.1.1.3 Hong Kong 4.1.1.4 Japan 4.1.1.5 South Korea 4.1.1.6 Taiwan 4.1.1.7 Other Countries 4.1.2 North America 4.1.2.1 Canada 4.1.2.2 USA 4.1.3 Latin America 4.1.3.1 Brazil 4.1.3.2 Other Countries 4.1.4 Western Europe 4.1.4.1 Austria 4.1.4.2 Belgium 4.1.4.3 France 4.1.4.4 Germany 4.1.4.5 Italy 4.1.4.6 Netherlands 4.1.4.7 Spain 4.1.4.8 Sweden 4.1.4.9 United Kingdom 4.1.4.10 Other Countries 4.1.5 Eastern Europe 4.1.5.1 Czech Republic 4.1.5.2 Poland 4.1.5.3 Russia 4.1.5.4 Other Countries 4.1.6 Middle East & Africa 4.1.6.1 Mauritius 4.1.6.2 Morocco 4.1.6.3 Senegal 4.1.6.4 United Arab Emirates 4.1.6.5 Other Countries 4.2 Equipment Vendors 4.2.1 Headend Equipment 4.2.1.1 Bigband Networks 4.2.1.2 Bitband 4.2.1.3 Cisco 4.2.1.4 Concurrent 4.2.1.5 Harmonic 4.2.1.6 Motorola 4.2.1.7 Seachange 4.2.1.8 Tandberg Television 4.2.1.9 Thomson 4.2.2 Middleware 4.2.2.1 Alcatel-Lucent 4.2.2.2 Microsoft 4.2.2.3 Minerva Networks 4.2.2.4 Nokia Siemens Networks 4.2.2.5 Thomson 4.2.2.6 Utstarcom 4.2.2.7 Dreampark 4.2.2.8 Espial 4.2.2.9 Kasenna 4.2.2.10 Orca Interactive 4.2.3 Set-Top Boxes 4.2.3.1 ADB 4.2.3.2 Amino 4.2.3.3 Cisco 4.2.3.4 Motorola 4.2.3.5 Pace Micro Technology 4.2.3.6 Sagem 4.2.3.7 Telsey 4.2.3.8 Thomson 4.2.3.9 Tilgin 4.2.3.10 Yuxing Section 5. Market Forecasts 5.1 IPTV Subscriber Forecasts 5.2 IPTV Video Content Revenue Forecasts 5.3 IPTV Infrastructure Forecasts 5.3.1 IPTV Set-Top Box Installed Base 5.3.2 IPTV Set-Top Box Annual Shipments Section 6. Company List Section 7. Acronyms Scope of Study Sources and Methodology Notes Tables
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