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GPS-Enabled Mobile Devices Key Drivers and Latest Trends Pushing GPS Penetration in CDMA, GSM and WCDMA Handsets The mobile industry is now ready for rapid growth of the GPS enabled handset market. From cost and technology perspectives, chipset manufacturers now have solutions in place that will allow the integration of GPS in handsets at low cost and provide significant improvements in terms of accuracy, time-to-first-fix, and reception in indoor environments. On the services side, mobile operators and navigation application developers are coming up with attractive location based services (LBS) offerings. Handset vendors are also showing increasing interest, not only in providing GPS-enabled handsets, but also in introducing their own GPS-centric applications and services. This study focuses on the growing market for GPS-enabled mobile phones and the market opportunities as well as challenges for handset vendors, mobile operators, semiconductor vendors, and other industry players. What Does This Report Answer? What positioning technologies are currently being used in mobile phones? What are the various approaches to integrating GPS in mobile phones? What are the key drivers, barriers and the latest trends influencing the market for GPS-enabled mobile phones? How are the declining costs of chipset solutions and technological developments driving the GPS-enabled handset market? What are the high level business and marketing issues, and critical considerations for addressing the GPS-enabled handset market? How can issues related to accuracy, time-to-first-fix, and GPS signal strength and reception in indoor environments be addressed? How big is the market for GPS-enabled mobile phones? Who are the key industry players and what are their initiatives to address the market for GPS-enabled mobile phones? What are the market opportunities for mobile operators, handset vendors, chipset manufacturers, satellite navigation companies and other industry players? How can handset vendors can benefit from offering increasing number of GPS-enabled handsets? What do handset vendors need to consider for developing attractive GPS-enabled mobile phones? How can mobile operators benefit from offering GPS-enabled handsets? What impact can GPS-enabled handsets have on mobile operators’ service revenues? How importance are GPS-enabled handsets for driving the LBS and navigation services markets? What are the regional trends for GPS-enabled handsets and opportunities in developed and emerging markets? What factors affect GPS penetration in the CDMA, GSM and WCDMA handset markets? What is the impact of growing GPS penetration on the overall handset market? What are the design and manufacturing issues faced by handset vendors in developing GPS enabled mobile phones? What are the issues surrounding the integration of GPS with other connectivity technologies? What are shipment and revenue forecasts for GPS-enabled handsets from 2005 to 2013? Who Needs This Report? Handset vendors Mobile operators and MVNOs Handset IC suppliers GPS IC suppliers Satellite navigation companies LBS companies System integrators GPS hardware suppliers ODMs and OEMs Content specialists Consulting firms Trade associations Financial institutions involved with mobile communications Venture capitalists and other investors Government agencies Section 1. EXECUTIVE SUMMARY 1.1 Market Drivers and Barriers 1.2 High-Level Business and Marketing Issues 1.3 Key Market Forecasts Section 2. KEY TAKEAWAYS AND STRATEGIC RECOMMENDATIONS 2.1 Key Takeaways and Recommendations for Handset Manufacturers 2.2 Key Takeaways and Recommendations for Mobile Operators 2.3 Key Takeaways and Recommendations for Semiconductor Vendors Section 3. STRATEGIC OVERVIEW 3.1 Overview of Global Navigation Satellite Systems 3.2 GPS 3.3 Positioning Technology in Mobile Phones 3.3.1 Satellite-Based Systems 3.3.2 Network-Based Solutions 3.4 GPS Integration in Mobile Phones 3.4.1 Autonomous GPS in Handsets 3.4.2 A-GPS 3.4.2.1 Control Plane Architecture 3.4.2.2 User Plane Architecture 3.4.3 E-GPS 3.5 Industry Value Chain for GPS-enabled Handset Market 3.5.1 Handset Manufacturers 3.5.2 Mobile Operators 3.5.3 Semiconductor Vendors 3.5.4 GPS Receiver Developers and Equipment Manufacturers 3.5.5 Navigation Software and Application Developers 3.5.6 Regulators Section 4. MARKET FACTORS 4.1 Drivers for the GPS-Enabled Handset Market 4.1.1 Regulatory Requirements 4.1.2 Technological Improvements and Declining GPS Chipsets Cost 4.1.3 Opportunities in Location-Based Services Market 4.1.4 Consumer Interest in Navigation Services 4.2 Barriers to GPS-Enabled Handset Market 4.2.1 High Costs Associated with Integrating GPS in Handsets 4.2.2 Technical Challenges 4.2.3 GPS Remains Inaccurate in Some Areas 4.2.4 Poor Reception and Accuracy in Dense Areas and Indoor Environments 4.2.5 Handset Limitations 4.3 Impact on the Handset Market 4.3.1 Present GPS Penetration in Handsets 4.3.2 CDMA Market for GPS-Enabled Handsets 4.3.3 GSM Market for GPS-Enabled Handsets 4.3.4 WCDMA Market for GPS-Enabled Handsets 4.3.5 Impact on Handset ASP Section 5. TECHNOLOGY AND BUSINESS ISSUES 5.1 Reducing Power Consumption in Handsets 5.2 GPS Antenna Integration in Handsets 5.3 Determining the Approach to Provide GPS Functionality in Handsets 5.4 Ensuring Good Quality of Service 5.5 Integration of GPS with Other Connectivity Technologies 5.6 Regional Market Considerations 5.7 Impact on Satellite Navigation Companies 5.8 Developing Attractive GPS-Enabled Handsets 5.9 Mass-market Adoption of GPS-Enabled Handsets Section 6. KEY INDUSTRY PLAYERS 6.1 Nokia 6.2 Motorola 6.3 RIM 6.4 HTC 6.5 CSR 6.6 SiRF Technology 6.7 Qualcomm 6.8 SnapTrack 6.9 Texas Instruments 6.10 Broadcom/Global Locate 6.11 NemeriX 6.12 Garmin 6.13 TomTom 6.14 Sprint Nextel 6.15 u-blox 6.16 Wherify Wireless Inc 6.17 Verizon Wireless Section 7. MARKET FORECASTS 7.1 Forecast Methodology 7.1.1 Analyzing Global Handset Shipments Trends by Handset Type 7.1.2 Analyzing Global Handset Shipments Trends by Technology 7.1.3 The New Product Diffusion Model 7.1.4 Deriving the Growth Coefficients 7.1.5 The New Product Conundrum 7.1.6 Using Analogical Products as a Base Line 7.1.7 Key Forecast Assumptions 7.2 GPS-Enabled Handset Shipments, World Market: 2005 to 2013 7.3 Handset ASP by Value Segment, World Market: 2005 to 2013 7.4 GPS-Enabled Handset ASP, World Market: 2005 to 2013 Section 8. COMPANY LIST Section 9. ACRONYMS SOURCES AND METHODOLOGY NOTES Tables GPS Handset Shipments Including CDMA Handsets World Market, Forecast: 2005 to 2013 GPS Handset Shipments Excluding CDMA Handsets World Market, Forecast: 2005 to 2013 GPS Handset Revenues Including CDMA Handsets World Market, Forecast: 2005 to 2013 GPS Handset Revenues Excluding CDMA Handsets World Market, Forecast: 2005 to 2013 GPS Handset Shipments by Region World Market, Forecast: 2005 to 2013 GPS Handset Revenues by Region World Market, Forecast: 2005 to 2013 GPS Penetration in Handsets by Technology World Market, Forecast: 2005 to 2013 Examples of GPS Chipset Solutions for Handsets November 2007 Handset Shipments by Value Segment World Market, Forecast: 2005 to 2013 Handset Shipments by Technology World Market, Forecast: 2005 to 2013 GPS-Enabled Handset Shipments World Market, Forecast: 2005 to 2013 Handset ASP by Value Segment World Market, Forecast: 2005 to 2013 GPS-Enabled Handset ASP World Market, Forecast: 2005 to 2013 GPS-Enabled Handset Revenues World Market, Forecast: 2005 to 2013 GPS-Enabled Handset Shipments by Technology World Market, Forecast: 2005 to 2013 GPS-Enabled Handset ASP by Technology World Market, Forecast: 2005 to 2013 GPS-Enabled Handset Revenues by Technology World Market, Forecast: 2005 to 2013 Handset Shipments by Region World Market, Forecast: 2005 to 2013 GPS-Enabled Handset Shipments North America, Forecast: 2005 to 2013 GPS-Enabled Handset Revenues North America, Forecast: 2005 to 2013 GPS-Enabled Handset Shipments Europe, Forecast: 2005 to 2013 GPS-Enabled Handset Revenues Europe, Forecast: 2005 to 2013 GPS-Enabled Handset Shipments Asia-Pacific, Forecast: 2005 to 2013 GPS-Enabled Handset Revenues Asia-Pacific, Forecast: 2005 to 2013 GPS-Enabled Handset Shipments Rest of World, Forecast: 2005 to 2013 GPS-Enabled Handset Revenues Rest of World, Forecast: 2005 to 2013 GPS-Enabled Handset Shipments by Handset Type World Market, Forecast: 2005 to 2013 Charts GPS-Enabled Handset Shipments by Technology, World Market, 2007 GPS-Enabled Handset ASP Compared to Industry Average, World Market, Forecast: 2007 to 2013 GPS-Enabled Handset ASP by Technology, World Market, Forecast: 2005 to 2013 (Millions / %) GPS-Enabled Handset Shipments by Region, World Market, Forecast: 2007 to 2013 ($) GPS-Enabled Handset Revenue by Region, World Market, Forecast: 2005 to 2013 ($ Billions) Figures Positioning Technology in Mobile Phones Product Diffusion Model New Product Diffusion Profile (Net Adoptions)

Report Code: RR-GPSH Purchase this product Email this page Number of Pages: 63 Number of Tables, Charts and Figures: 27 Deliverable Formats: Price: Login Release Date: 4Q 2007 Brochure Download Login Table of Contents: HTML Related Press Releases: 2008.05.09 2008.02.07 2007.11.29 Research Report Smartphones: The Next Phase of Worldwide Adoption Satellite Positioning Systems and Devices Consumer Navigation Systems and Devices Location Based Services

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