Femtocell Market Challenges and Opportunities

Cellular-Based Fixed Mobile Convergence for Consumers, SMEs and Enterprises



Femtocell access points offer cellular carriers the opportunity to address fixed-mobile convergence markets with a highly attractive and efficient solution. They provide savings on backhaul costs, improve in-building coverage, reduce churn, promote migration and provide a platform for operators to build an effective delivery system for triple and quadruple play services. This study provides some much-needed definition to a market and ecosystem that are devoid of a common understanding and are in their early days of development. It also presents a robust analysis of the sector’s key challenges and major opportunities. This report is a “must have” for anyone wishing to develop a successful strategy to address this highly lucrative market.


What Does This Report Answer?
  • What types of customer will use femtocells?
  • What are consumer attitudes to femtocells?
  • How many femtocells will be shipped?
  • What are current carrier attitudes to femtocells?
  • What are likely to be the most common architectures?
  • What features will femtocells support?
  • Who is addressing the femtocell market?
  • What strategic options do companies have to better address this nascent market?
  • What are the drivers behind the introduction of femtocell products?
Who Needs This Report?
  • Cellular carriers
  • Fixed carriers
  • Cellular infrastructure vendors
  • Femtocell access point vendors
  • Wi-Fi access point vendors
  • Semiconductor vendors
  • FMC software vendors
  • Investment funds


Section 1.
Executive Summary
1.1 Macro Drivers
1.2 Industry Momentum
1.3 Key Benefits of Femtocells
1.4 Major Challenges

Section 2.
Strategic Recommendations
2.1 Recommendations to the Entire Ecosystem
2.2 Recommendations to Cellular Carriers
2.3 Recommendations to Equipment Vendors
2.4 Recommendations to Semiconductor Vendors

Section 3.
The Femtocell Market Equation
3.1 Introduction
3.1.1 What Is a Femtocell and Why Are We Interested?
3.1.1.1 Macro Drivers
3.1.1.1.1 Saturation
3.1.1.1.2 Fixed Mobile Substitution
3.1.1.1.3 Fixed Mobile Convergence
3.1.1.1.4 Operator Business Strategy and Condition
3.1.1.1.5 Efficiency
3.1.1.1.6 Presence
3.1.1.1.7 Competitive Pressure
3.1.1.1.8 Quadruple Play
3.1.1.1.9 Limitations in Other Services
3.1.1.2 Industry Momentum and Ecosystem Development
3.2 The Femtocell Market Equation
3.2.1 Do Consumers Want Femtocells?
3.2.1.1 Survey Results
3.2.1.1.1 Question 1: Assuming the price is right, would you purchase a femtocell to improve the quality of cellular network coverage in your home?
3.2.1.1.2 Question 2: Why are you not interested in purchasing a femtocell?
3.2.1.1.3 Question 3: What is the most you would be willing to pay for a femtocell?
3.2.1.2 Is it Really a Question of Consumer Need?
3.2.2 Will Benefits Outweigh Costs?
3.2.2.1 What Are the Benefits?
3.2.2.1.1 In-Home Coverage
3.2.2.1.2 Macro Network Capacity Gain
3.2.2.1.3 Termination Fees
3.2.2.1.4 Simplistic Handset Approach
3.2.2.1.5 Home Footprint and the Quadruple Play
3.2.2.1.6 Maximizing Spectral Investment
3.2.2.1.7 Churn Reduction: The Sticky Bundle
3.2.2.1.8 Positive Impact on Subsidization Trends
3.2.2.1.9 Value-Added Services
3.2.2.1.10 Changing User Behavior
3.2.2.1.11 Reducing Energy Consumption
3.2.2.2 What Challenges Must the Femtocell Overcome?
3.2.2.2.1 Cost
3.2.2.2.2 Standardization
3.2.2.2.3 Network Management
3.2.2.2.4 Lack of Precedent
3.2.2.2.5 Realization
3.2.2.2.6 Traditional OEM Support
3.2.2.2.7 900 MHz Refarming
3.2.2.3 Balancing the Equation

Section 4.
The Femtocell Format Challenge
4.1 Introduction
4.2 The Impact of Lack of Standardization
4.2.1 RFP Evidence
4.3 Cellular Modality
4.3.1 2G Versus 3G
4.3.2 HSDPA, HSUPA, and HSPA+
4.3.3 WiMAX, UMB, and LTE Femtocells
4.3.4 CDMA
4.3.5 Multimodality
4.4 Feature Sets
4.4.1 Standalone
4.4.2 ADSL Gateway
4.4.3 Wi-Fi Access Point
4.4.4 TV Set-Top Box
4.4.5 Video Distribution Mechanisms
4.4.6 Segmentation
4.5 Transport Layer Interfaces
4.5.1 Iub Interfaces/RAN Approach
4.5.2 Proprietary Solutions: lu+/Split RNC
4.5.3 UMA/Split RNC
4.5.4 SIP/IMS (All IP)
4.5.5 Data Offload
4.5.6 Conclusions
4.6 SIM or No SIM?
4.7 Key Considerations for Semiconductor Vendors

Section 5.
Femtocell Business Issues
5.1 Ecosystem Plays
5.2 Managed Service Opportunities
5.3 Distribution and Support Mechanisms
5.4 Suppliers with Scale
5.5 Defining Business Models
5.6 Fighting the Medical Hysteria
5.7 Enterprise
5.7.1 Carrier Motivation to Support Enterprises
5.7.2 Key Considerations for Enterprise Users
5.7.3 Enterprise Adoption Conclusions

Section 6.
Competitive Solutions and Comparative Analysis
6.1 Passive and Active Systems
6.1.1 Repeaters
6.1.2 Distributed Antennas
6.2 Homezone Solutions
6.3 Universal Mobile Access
6.4 VoWi-Fi
6.5 Comparative Analysis of Competing Solutions
6.5.1 Quality of Service
6.5.2 Affordability
6.5.3 Simplicity
6.5.4 Handset Demands
6.5.5 Economic Considerations
6.5.6 Technical Feasibility
6.5.7 Time-to-Market
6.5.8 Backing and Momentum
6.5.9 Impact on Churn
6.5.10 Support of FMC
6.5.11 Weighting and Conclusions

Section 7.
Market Forecasts
7.1 Methodology
7.1.1 The New Product Diffusion Model
7.1.2 Deriving the Growth Coefficients
7.1.3 The New Product Conundrum
7.1.4 Using Analogical Products as a Baseline
7.2 Variation to Previous Forecast
7.2.1 Observations and Reasons for Variation
7.3 Supporting Material
7.3.1 DSL Subscribers
7.3.2 Cellular Subscribers
7.3.3 Wi-Fi Access Point Shipments
7.3.4 Wi-Fi–Enabled Cellphone Shipments
7.3.5 Bluetooth Access Point Shipments
7.4 Femtocell Installations
7.5 Femtocell Users
7.6 Femtocell Access Point Shipments by Air Interface
7.6.1 North American Femtocell Shipments by Air Interface Technology
7.6.2 Asia-Pacific Femtocell Shipments by Air Interface Technology
7.6.3 Western European Femtocell Shipments by Air Interface Technology
7.7 Femtocell Access Point Shipments by Feature Support
7.8 Femtocell ASP
7.9 Femtocell Access Point Equipment Revenue
7.10 Femtocell Access Point Shipments by Architecture
7.11 Femtocell Market Evaluation
7.12 Femtocell Chipset Revenue

Section 8.
Company List

Section 9.
Acronyms
Scope of Study

Sources and Methodology

Notes


Tables and Charts
  • Assuming the price is right, would you purchase a femtocell to improve the quality of cellular network coverage in your home?
  • Why are you not interested in purchasing a femtocell?
  • What is the most you would be willing to pay for a femtocell?
  • Femtocell Access Point Installations: 2006 to 2012
  • Femtocell Users: 2006 to 2012
  • Femtocell Shipments: 2006 to 2012
  • Femtocell Shipments by Feature: 2006 to 2012
  • Femtocell Revenue by Feature: 2006 to 2012
  • Femtocell Revenue by Architecture: 2006 to 2012
  • RAN Approach
  • Split RNC
  • Split RNC
  • All IP
  • Diffusion Model
  • New Product Diffusion Profile (Net Adoptions)
  • Femtocell Forecasts, World Markets, Forecast: 2006 to 2012
  • Femtocell Competitive Analysis (Pre-Weighted)
  • Femtocell Competitive Analysis (Weighted)
  • Variance to Last Forecast
  • DSL Subscribers, World Markets: 2006 to 2012
  • Cellular Subscribers by Region, Technology and Applicable Air Interface Technology, World Markets: 2006 to 2012
  • Cellular Subscribers by Region, World Markets: 2006 to 2012
  • SOHO/Consumer Access Point Shipment Forecast by Form Factor, World Markets: 2006 to 2012
  • SOHO/Consumer Access Point Shipment Forecast by Region, World Markets: 2006 to 2012
  • Enterprise Access Point Shipment Forecast by Form Factor, World Markets: 2006 to 2012
  • Enterprise Access Point Shipment Forecast by Region, World Markets: 2006 to 2012
  • Dual-Mode Cellular/VoWi-Fi–Enabled Handset Shipments, World Markets: 2006 to 2012
  • Bluetooth Access Point Installed Base, World Markets: 2005 to 2011
  • Bluetooth Access Point Shipments, World Markets: 2005 to 2011
  • Bluetooth-Enabled Cellular Handset Shipments, World Markets: 2006 to 2012
  • Femtocell Installations, World Markets: 2006 to 2012
  • Femtocell Users, World Markets: 2006 to 2012
  • Femtocell CPE Shipments by Air Interface, World Markets: 2006 to 2012
  • Femtocell CPE Shipments by Air Interface, North American Markets: 2006 to 2012
  • Femtocell CPE Shipments by Air Interface, Asia: 2006 to 2012
  • Femtocell CPE Shipments by Air Interface, Western Europe: 2006 to 2012
  • Femtocell CPE Shipments by Feature Support, World Markets: 2006 to 2012
  • Femtocell CPE ASP Forecast, World Markets: 2006 to 2012
  • Femtocell CPE Market Revenue, World Markets: 2006 to 2012
  • Femtocell CPE Shipments and Revenue, North American Markets: 2006 to 2012
  • Femtocell CPE Shipments and Revenue, Asia: 2006 to 2012
  • Femtocell CPE Shipments and Revenue, Western Europe: 2006 to 2012
  • Femtocell Shipments by Architecture and User Group, World Markets: 2006 to 2012
  • Femtocell Shipments by Architecture and User Group, North American Markets: 2006 to 2012
  • Femtocell Shipments by Architecture and User Group, Asia: 2006 to 2012
  • Femtocell Shipments by Architecture and User Group, Western Europe: 2006 to 2012
  • Femtocell MOU by Region, World Markets: 2006 to 2012
  • Femtocell Network Capacity Saving by Region, World Markets: 2006 to 2012
  • Femtocell Subscription Revenue, World Markets: 2006 to 2012
  • Femtocell Economic Valuation, World Markets: 2006 to 2012
  • Femtocell Chipset Markets, World Markets: 2006 to 2012
Report Code: RR-FEMT

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Number of Pages: 95
Number of Tables, Charts and Figures: 42
Deliverable Formats:
Price: Login
Release Date: 2Q 2007


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