Wi-Fi in the Education Vertical

Winners, Losers, and Future Opportunities



Wi-Fi equipment vendors have significant opportunities for growing their sales in the education market – both the K-12 and higher education segments. This study examines the differences in environments, buying patterns, and usage patterns. It forecasts revenue growth of Wi-Fi controllers and switches as well as market penetration of 802.11n and VoWi-Fi. The report offers several actionable recommendations for strategies necessary for success in each market segment. It provides case studies of leading early deployments of 802.11n including intended usage patterns. The report provides a SWOT analysis of all the leading Wi-Fi equipment vendors in the education market.


What Does This Report Answer?
  • How big is the Wi-Fi equipment education market?
  • How quickly will the higher education and K-12 markets grow?
  • How will these two market segments continue to differ?
  • Who will be early adopters of 802.11n and voice over Wi-Fi?
  • What are some of the ways education customers can find budget for W-Fi equipment?
  • What can Wi-Fi equipment vendors do to get the inside track on sales to this market?
  • Which areas of the world will grow more quickly?
  • How quickly will 802.11n penetration increase in higher education?
  • How quickly will voice over Wi-Fi penetration increase in both higher education and in the K-12 market segments?
  • How quickly will student enrollment grow in the K-12 market?
  • How quickly will university student enrollment grow?
  • Which Wi-Fi equipment vendors’ channels are at risk of being raided?
Who Needs This Report?
  • Wi-Fi equipment product managers
  • Vice presidents of marketing
  • Chip makers trying to size this market
  • Channel managers focusing on the education vertical
  • VPs of sales for Wi-Fi equipment vendors trying to gain an edge in the education market.
  • Technical marketing specialists who focus on the education market
  • Engineers looking for opportunities in the education market through technical differentiation of Wi-Fi products


Section 1.
Executive Summary
1.1 Scope
1.2 Growth of Wi-Fi in the Education Market
1.2.1 Drivers
1.3 Current Global Education Wi-Fi Equipment Market Landscape and Forecast
1.4 Wi-Fi Requirements and the Education Community
1.5 Key Recommendations for Wi-Fi Vendors in the K-12 Market
1.6 Key Recommendations for Wi-Fi Vendors in the Higher Education Market

Section 2.
Market Issues
2.1 The K-12 Market
2.1.1 US Student Population: The Demographic Opportunity
2.1.2 K-12 Wi-Fi Drivers for Growth
2.1.3 Wi-Fi Obstacles to Growth
2.1.4 The Physical Environment
2.1.5 Relationship to Municipal Networks
2.1.6 K-12 Expenditures
2.1.7 The TCO Argument for K-12 Districts
2.1.8 Emergency Preparedness and Wi-Fi Networks
2.1.8.1 Wireless Voice Badges and Emergency Situations
2.1.9 Installed Base Issues
2.1.10 Wi-Fi and the Curriculum
2.1.11 The Key Child-to-PC Ratio
2.1.12 Wi-Fi Deployment in a Large K-12 District: Broward County School District
2.1.13 K-12 Market Actionable Recommendations for Vendors
2.1.13.1 Providing Funding Help and Recommendations
2.1.13.2 Gaining Bottoms-up Teacher Support
2.1.13.3 Focusing on Community Communications
2.1.13.4 Partnering with Laptop Vendors
2.1.13.5 Tying Wi-Fi to Meeting Federal and State Requirements
2.1.13.6 It’s the Project, Stupid!
2.1.13.7 Linking VoWi-Fi and Security
2.1.13.8 Linking Video Surveillance, Security, and Wi-Fi
2.1.13.9 Segment Marketing Collateral Carefully
2.1.14 Sell the Entire Solution
2.2 The Higher Education Market
2.2.1 US Demographics
2.2.2 Wi-Fi Drivers for Growth
2.2.2.1 Older Buildings with Limited Data Access
2.2.2.2 Savings on Convergence Costs
2.2.2.3 Competitive Necessity
2.2.2.4 Changes in Faculty Classroom Processes
2.2.2.5 Security
2.2.3 College Students and Wi-Fi Access
2.2.4 Universities as Service Providers
2.2.5 Interoperability Issues
2.2.6 Video in the Curriculum
2.2.7 Universities as Early Adopters
2.2.8 Voice over Wi-Fi
2.2.9 Universities: Actionable Recommendations for Vendors
2.2.9.1 Become a Security Partner
2.2.9.2 Show Your Cards Much More Openly
2.2.9.3 Lead with WIDPS and Spectrum Analysis Partners
2.2.9.4 Get Out in Front on FMC
2.2.9.5 Build a Compelling Case for Video Support
2.2.9.6 Think Asset Management and RTLS
2.2.9.7 Expand Handset Partnerships Because Faculty Will Demand It
2.2.9.8 Think Virginia Tech and Video Surveillance

Section 3.
Technology Issues
3.1 IEEE 802.11n
3.1.1 Growth of 802.11n on Campus
3.1.2 Technology Issues Associated with 802.11n
3.1.2.1 Performance in Mixed Networks
3.1.2.2 Lack of Planning Tools
3.1.2.3 Power Requirements
3.1.2.4 Available Clients
3.1.2.5 Existing Wired Network Capability
3.1.3 Deployment Drivers and Issues
3.1.3.1 University of Minnesota
3.1.3.2 Ohio State University
3.1.3.3 Dartmouth College
3.1.3.4 Duke University
3.1.3.5 University of Arizona
3.1.3.6 Carnegie Mellon
3.2 Transition from Independent to Dependent Access Points
3.3 Interoperability Issues
3.4 Wi-Fi as the Primary Access Network
3.5 Video over Wi-Fi
3.6 Voice over Wi-Fi
3.7 Video Surveillance
3.8 Controlling P2P Traffic
3.9 Security Issues
3.10 Emergency Networks
3.11 Network Profiles and SSIDs
3.12 Network Management

Section 4.
Competitive Landscape
4.1 Wireless Equipment Vendors
4.1.1 3Com
4.1.1.1 Strengths
4.1.1.2 Weaknesses
4.1.1.3 Opportunities
4.1.1.4 Threats
4.1.2 Apple
4.1.2.1 Strengths
4.1.2.2 Weaknesses
4.1.2.3 Opportunities
4.1.2.4 Threats
4.1.3 Aruba Networks
4.1.3.1 Strengths
4.1.3.2 Weaknesses
4.1.3.3 Opportunities
4.1.3.4 Threats
4.1.4 Bluesocket
4.1.4.1 Strengths
4.1.4.2 Weaknesses
4.1.4.3 Opportunities
4.1.4.4 Threats
4.1.5 Cisco
4.1.5.1 Strengths
4.1.5.2 Weaknesses
4.1.5.3 Opportunities
4.1.5.4 Threats
4.1.6 Colubris
4.1.6.1 Strengths
4.1.6.2 Weaknesses
4.1.6.3 Opportunities
4.1.6.4 Threats
4.1.7 Extricom
4.1.7.1 Strengths
4.1.7.2 Weaknesses
4.1.7.3 Opportunities
4.1.7.4 Threats
4.1.8 Hewlett-Packard
4.1.8.1 Strengths
4.1.8.2 Weaknesses
4.1.8.3 Opportunities
4.1.8.4 Threats
4.1.9 Meru Networks
4.1.9.1 Strengths
4.1.9.2 Weaknesses
4.1.9.3 Opportunities
4.1.9.4 Threats
4.1.10 Motorola
4.1.10.1 Strengths
4.1.10.2 Weaknesses
4.1.10.3 Opportunities
4.1.10.4 Threats
4.1.11 Nortel
4.1.11.1 Strengths
4.1.11.2 Weaknesses
4.1.11.3 Opportunities
4.1.11.4 Threats
4.1.12 Proxim
4.1.12.1 Strengths
4.1.12.2 Weaknesses
4.1.12.3 Opportunities
4.1.12.4 Threats
4.1.13 Trapeze Networks
4.1.13.1 Strengths
4.1.13.2 Weaknesses
4.1.13.3 Opportunities
4.1.13.4 Threats
4.1.14 Xirrus
4.1.14.1 Strengths
4.1.14.2 Weaknesses
4.1.14.3 Opportunities
4.1.14.4 Threats
4.2 Other Key Education Market Wi-Fi Players
4.2.1 Agito Networks
4.2.2 AirMagnet
4.2.3 AirTight Networks
4.2.4 AirWave
4.2.5 DiVitas
4.2.6 Newbury Networks
4.2.7 Polycom
4.2.8 Vocera
4.2.9 Wavelink

Section 5.
Market Forecasts
5.1 Growth of K-12 Students in the United States
5.2 K-12 Wi-Fi Expenditures
5.3 K-12 Wi-Fi Expenditures on a Per Student Basis
5.4 US University Student Enrollment
5.5 Expenditures for University Wi-Fi Networks
5.6 US Expenditures on a Per-Student Basis
5.7 Education Market Video Surveillance Manufacturer Revenue Forecast
5.8 802.11n University Penetration
5.9 Voice over Wi-Fi University Penetration
5.10 Voice over Wi-Fi K-12 Penetration
5.11 Wi-Fi Access Point Shipments K-12
5.12 Wi-Fi Access Point Revenue for the K-12 Market
5.13 Wi-Fi Access Point Shipments for the Higher Education Market
5.14 Wi-Fi Access Point and Controller Revenue for Higher Education

Section 6.
Related Reports
6.1 Video Surveillance Systems: Explosive Market Growth and New Market Opportunities
6.2 The Voice over Wi-Fi Ecosystem: Identifying Market Leaders and Market Followers
6.3 The K-12 Wi-Fi Market Opportunity: Market Sizing and Competitive Assessment

Section 7.
Company Directory

Section 8.
Acronyms
Scope of Study
Sources and Methodology
Notes

Tables
  • School Enrollment by Grade Level, United States: 2006
  • K-12 School Student Enrollment, United States, Forecast: 2007 to 2013
  • K-12 Wi-Fi Expenditures, World Markets, Forecast: 2007 to 2013
  • Wi-Fi Expenditures per Student, United States, Forecast: 2007 to 2013
  • University Student Enrollment, United States, Forecast: 2007 to 2013
  • University Wi-Fi Expenditures, World Markets, Forecast: 2007 to 2013
  • Average Wi-Fi Spending by University Student, United States, Forecast: 2007 to 2013
  • Video Surveillance Education Revenue, World Market: 2007 to 2013
  • Wi-Fi 802.11n University Penetration, World Markets, Forecast: 2008 to 2013
  • VoWi-Fi University Penetration, World Markets, Forecast: 2008 to 2013
  • VoWi-Fi K-12 Penetration, World Markets, Forecast: 2008 to 2013
  • Wi-Fi Access Point K-12 Shipments, World Markets, Forecast: 2007 to 2013
  • Wi-Fi K-12 Access Point and Controller Revenue, World Markets, Forecast: 2007 to 2013
  • Wi-Fi Higher Education Access Point Shipments, World Markets, Forecast: 2007 to 2013
  • Wi-Fi Higher Education Access Point and Controller Revenue, World Markets, Forecast: 2007 to 2013
Charts
  • K-12 School Student Enrollment, North America, Forecast: 2007 to 2013
  • K-12 Wi-Fi Expenditures, World Markets, Forecast: 2007 to 2013
  • Wi-Fi Expenditures per Student, United States, Forecast: 2007 to 2013
  • University Student Enrollment, United States, Forecast: 2007 to 2013
  • University Wi-Fi Expenditures, World Markets, Forecast: 2007 to 2013
  • Average Wi-Fi Spending by University Student, United States, Forecast: 2007 to 2013
  • Video Surveillance Education Revenue, World Market: 2007 to 2013
  • Wi-Fi 802.11n University Penetration, World Markets, Forecast: 2008 to 2013
  • VoWi-Fi University Penetration, World Markets, Forecast: 2008 to 2013
  • VoWi-Fi K-12 Penetration, World Markets, Forecast: 2008 to 2013
  • Wi-Fi Access Point K-12 Shipments, World Markets, Forecast: 2007 to 2013
  • Wi-Fi K-12 Access Point and Controller Revenue, World Markets, Forecast: 2007 to 2013
  • Wi-Fi Higher Education Access Point Shipments, World Markets, Forecast: 2007 to 2013
  • Wi-Fi Higher Education Access Point & Controller Revenue, World Markets, Forecast: 2007 to 2013
Report Code: RR-EDU

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Number of Pages: 68
Number of Tables, Charts and Figures: 29
Deliverable Formats:
Price: Login
Release Date: 2Q 2008


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Related Press Releases:2008.05.01