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Saturday - May 17, 2008
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 Dedicated Short-Range Communications (DSRC)
The Emerging Market for Advanced Automotive Safety and Communications The growing volume of vehicles on roads all over the world is leading to congestion and safety issues. Traffic jams are very expensive in both time lost and fuel used, and contribute to excessive emissions in some cities. Safety statistics show fatalities falling since the 1980s with the introduction of passive safety technology, but that trend has leveled off in recent years. While active safety applications are being developed and introduced slowly in the most expensive vehicles, governments around the world are turning to a new solution that aims to manage traffic as a whole: Dedicated Short-Range Communications (DSRC). This report provides an overview of the current status of the technology being rolled out, and an assessment of when it will be implemented.  What Does This Report Answer?
Section 1.
EXECUTIVE SUMMARY 1.1 Key Market Drivers and Business Issues 1.2 Top Technology Issues 1.3 Action Items for Industry Players 1.4 Forecast Highlights Section 2. STRATEGIC ISSUES 2.1 What is DSRC? 2.2 What Are the Key Benefits of Implementation? 2.2.1 Safety 2.2.2 Traffic Management 2.2.3 Electronic Tolls 2.2.4 Statistics 2.2.5 Software and Infotainment Updates 2.3 How Will DSRC Affect Active Safety Application Development? 2.4 Testing 2.5 Privacy 2.6 Security 2.7 Implementing a Business Model 2.8 Telematics, Tracking, and Location-Based Services 2.9 Emergency Notification Section 3. BUSINESS AND GOVERNMENT ISSUES 3.1 DSRC Standards and Organizations 3.1.1 802.11p – ASTM and IEEE WAVE Working Group 3.1.2 ARIB 3.1.3 European Standard 3.1.4 ETC Standards 3.2 International DSRC Projects 3.2.1 Japan 3.2.2 Singapore 3.2.3 German Toll Collect Project 3.3 Existing Non-DSRC ETC Systems 3.3.1 RFID-Based 3.3.2 Video-Based 3.3.3 Infrared 3.4 Upcoming and Ongoing Projects 3.4.1 US Vehicle Infrastructure Initiative 3.4.2 China 3.4.3 Japan and South Korea Section 4. TECHNOLOGY 4.1 What Is DSRC, and What Is It Not? 4.2 Adjunct Automotive Systems 4.2.1 Pre-Crash Sensing Systems 4.2.2 Collision Avoidance Systems 4.2.3 Brake-by-Wire and Panic-Brake Assist Section 5. KEY INDUSTRY PLAYERS 5.1 ARINC Inc 5.2 Atheros Communications Inc 5.3 Autostrade SpA 5.4 BelAir Networks 5.5 DaimlerChrysler Corporation 5.6 Connected Vehicle Trade Association 5.7 Continental 5.8 Denso Corporation 5.9 Ford Motor Company 5.10 General Motors Corporation 5.11 Hitachi Ltd 5.12 In Motion Technology 5.13 Inrix 5.14 Kapsch TrafficCom AG 5.15 Mark IV Industries Corporation 5.16 Motorola 5.17 Navman NZ Ltd 5.18 Q-Free ASA 5.19 Raytheon Company 5.20 SIRIT Technologies Inc 5.21 TechnoCom 5.22 Toshiba Corporation 5.23 TransCore Holdings Inc 5.24 Tropos Networks 5.25 VICS Service Center Section 6. MARKET FORECASTS 6.1 Overview 6.2 North America 6.3 Europe 6.4 Asia-Pacific 6.5 Rest of World Section 7. COMPANY DIRECTORY Section 8. ACRONYMS SCOPE OF STUDY SOURCES AND METHODOLOGY NOTES Tables
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