 Digital Asset Management
Applications in Enterprise and Media/Entertainment Market Segments Digital assets can range from images to logos, documents, audio, and video files. The characteristics of each content type vary, and they need to be handled and managed accordingly. The digital content lifecycle involves the whole process from creation of content to storage and distribution. The proliferation of content being created and distributed has also led to the need for solutions that handle large volumes of assets. Such Digital Asset Management (DAM), solutions have proven their value to organizations and are now considered necessities rather than luxuries. The focus of this study is the role of DAM solutions in the enterprise and media/entertainment markets. It also covers factors driving and restraining the growth of these markets. Current trends are discussed, and the report includes profiles of vendors offering DAM solutions, analysis of pricing, and market forecasts by region and by market segment.  What Does This Report Answer?
Section 1.
EXECUTIVE SUMMARY 1.1 Market Overview 1.2 Market Segmentation 1.3 Advantages of Implementing DAM 1.4 What Qualifies to be a DAM System 1.5 Competitive Landscape 1.6 Opportunities 1.7 Conclusion Section 2. MARKET ANALYSIS 2.1 Market Drivers 2.1.1 Increase in the Need to Collaborate Workflows Across Divisions in a Enterprise 2.1.2 DAM Systems no Longer Operate in a Silo Environment 2.1.3 Move to Nonlinear Digital Workflows will Drive Demand 2.1.4 Improved Operational Efficiencies Maximizes the ROI on a DAM System 2.1.5 Increase in Bandwidth, Fall in the Storage Cost will Boost the Demand of DAM Systems 2.1.6 Continued Effort in Marketing Initiatives will Increase the Demand for DAM 2.1.7 Creative Professionals Adopt DAM tools 2.1.8 New and Emerging Markets will Drive the Demand for DAM Systems 2.1.9 Adoption of Digital Media Technology Enhances the Growth of the Market 2.1.10 Multiple Channels of Content Delivery will Increase the Demand for DAM Solutions 2.1.11 Content is King: Premium Content, HD and Video Services will Drive the Growth of the 2.2 Market Restraints 2.2.1 Lack of Agreement in Defining Digital Asset Management 2.2.2 Differentiating DAM from Other Content Management Platforms 2.2.3 Price is a Bottleneck 2.2.4 Lack of Interest from Senior Management Executives to Implement DAM 2.2.5 DAM Implementation can be a Complex Task 2.2.6 Stability of Vendors is Critical 2.2.7 Bandwidth can be a Constraint when Dealing with Large Media Files 2.2.8 Future Economic Scenario will Impact the Growth of the Market 2.3 Market Challenges 2.3.1 Identifying the True DAM Solution 2.3.2 Ability to Handle Video 2.3.3 Constantly Changing Media Formats 2.3.4 Evolution of DAM from a Point Solution to a Complete Platform 2.3.5 Adoption of Metadata Standard Section 3. MARKET AND TECHNOLOGY TRENDS Section 4. PRICING TRENDS AND MODELS Section 5. COMPETITIVE LANDSCAPE 5.1 Key Players in the Digital Asset Management Market 5.2 Market Position and Product Offering of DAM Vendors 5.2.1 ADAM Software 5.2.2 Ancept 5.2.3 Avid 5.2.4 CoreMedia 5.2.5 Chuckwalla 5.2.6 ClearStory 5.2.7 EMC 5.2.8 Extensis 5.2.9 Getty Images 5.2.10 Harris 5.2.11 HP 5.2.12 Interwoven 5.2.13 MediaBeacon 5.2.14 Microsoft 5.2.15 North Plains 5.2.16 Open Text 5.2.17 Oracle 5.2.18 Sun 5.2.19 SAVVIS 5.2.20 VFinity 5.2.21 WAVE 5.2.22 Widen 5.2.23 Xinet Section 6. MARKET FORECASTS Section 7. COMPANY DIRECTORY Section 8. ACRONYMS Market Scope of Study SOURCES AND METHODOLOGY NOTES Tables
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