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what's next in connectivity | |
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Monday - May 12, 2008
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| Consumer Media
The Changing Ways in Which Consumers Buy, Consume, and Manage Digital Content This study examines how consumers use traditional media – whether television or music – and how these uses of traditional media are being increasingly balanced with usage of media through new consumption and distribution methods. Consumers’ media consumption habits are mainly explored through analysis of data derived from an online survey conducted in North America in late April, 2007. As well as analyzing the survey results, the report also applies some of them to consumer technologies such as storage, and forecasts consumers’ future needs. Each content type is examined with regard to acquisition method, storage and management.. Traditional formats usage is compared to newer acquisition methods. For video, the study assesses the usage levels for VOD, broadband video, and PVRs, as well as storage methods. For music, the analysis focuses on how consumers are using CDs, Internet radio, and online downloads, and how they are storing and managing this content. The research also forecasts how consumers’ libraries of digital video, music and photos will change through 2012.  
Section 1.
EXECUTIVE SUMMARY 1.1 The Aim of This Report 1.2 Who Did We Survey? 1.2.1 What Kind of Technology Consumers Are There? 1.3 Scope of Study Section 2. VIDEO 2.1 Packaged Media: DVD Rental, Purchase, and Quantity Owned 2.1.1 Renting DVDs 2.1.1.1 Where Do They Rent? 2.1.2 Buying DVDs 2.1.3 How Many DVDs Do They Own? 2.2 How Much Video Per Day? 2.3 DVR Usage 2.3.1 How Many Hours Do You Record Per Day on Your DVR? 2.3.2 Do You Skip Commercials? 2.4 Video on Demand 2.5 Broadband Video 2.5.1 Watch Video on PC? Section 3. MUSIC 3.1 Music Purchase Preferences 3.1.1 How Often Have Your Purchased Music Online? 3.1.2 How Many Songs Have You Purchased Online for Download? 3.1.3 How Many Songs Do You Have Ripped to Your PC? Section 4. IMAGING 4.1 Have a Digital Camera? 4.2 How Many Photos? Section 5. MEDIA STORAGE 5.1 Where Do Consumers Store Digital Media? 5.2 Music Storage 5.2.1 Music Storage Requirements 5.2.2 Forecast of Music Library Sizes by Band 5.2.3 Average Storage Requirements for Digital Music 5.3 Photo Storage 5.3.1 Photo Storage Requirements 5.3.1.1 Forecast of Photo Library Sizes By Band 5.3.1.2 Average Storage Requirement for Digital Photos 5.4 Video Section 6. ACRONYMS SOURCES AND METHODOLOGY NOTES |
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