Connected Navigation Devices
Cellular, Wi-Fi, RDS-TMC, Bluetooth and Other Connectivity Options for PNDs The emergence of connected navigation services such as real-time traffic, local search, and map updates has prompted the major personal navigation device (PND) vendors to develop connected PNDs with two-way real-time connectivity based on cellular and Wi-Fi technology, in order to generate new recurring service revenue streams and compete with handset-based and in-dash connected navigation systems. This study examines the features, trends, drivers for and barriers to connected personal navigation devices. It describes all major solutions, applications and business models, and provides recommendations to the major navigation players. The study contains forecasts by region for shipments, hardware, and service revenues of connected PNDs and services. PNDs and services. What Questions Does This Report Answer?
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Section 1. EXECUTIVE SUMMARY 1.1 Trends, Issues, Drivers, and Barriers 1.2 Forecasts 1.3 Conclusions Section 2. RECOMMENDATIONS 2.1 Recommendations for Connected PND Vendors 2.2 Recommendations for Handset Vendors 2.3 Recommendations for Carriers and MVNOs 2.4 Recommendations for Chipset Vendors Section 3. CONNECTED PNDS EXPLAINED 3.1 Definition 3.2 Open and Closed Connected PNDs 3.3 SWOT Analysis 3.4 Alternative Real-Time Connectivity Methods 3.4.1 Standalone Cellular Communications Units 3.4.2 Bluetooth Connection with Cellphones 3.4.3 Wi-Fi 3.4.4 RDS-TMC 3.4.5 Satellite 3.4.6 MSN Direct 3.4.7 DVB-H, DVB-T, and DMB 3.5 Alternative Non-Real-Time Connectivity Methods 3.5.1 Desktop Connectivity 3.6 Alternative Connected Portable Navigation Form Factors 3.6.1 Handsets 3.6.2 PDAs 3.6.3 Navigation-Centric Handsets 3.7 Connected PNDs and Convergence Section 4. APPLICATIONS AND MARKETS FOR CONNECTED PNDS 4.1 Introduction 4.2 Consumer Applications and Markets 4.2.1 Real-Time Local Search 4.2.2 Enhanced Real-Time Traffic Information 4.2.3 Use of Connected PNDs as Traffic Probes 4.2.4 Online Map and POI Correction Reporting and Download 4.2.5 Send Destinations to a PND from a PC 4.2.6 Tracking Applications 4.2.7 Mobile Social Networking Applications 4.2.8 Remote Software Updates 4.2.9 Off-Board Navigation and Satellite Imagery 4.2.10 Assisted GPS Capabilities and Pedestrian Use 4.2.11 Communication 4.3 Professional Applications and Markets 4.4 Pricing and Business Models 4.4.1 Consumer Business Models 4.4.2 Professional Business Models Section 5. COMPETITIVE LANDSCAPE 5.1 Major Trends 5.2 PND Vendors 5.2.1 TomTom 5.2.1.1 TomTom ONE XL HD Traffic Europe 5.2.1.2 TomTom GO 715 5.2.2 Dash 5.2.3 Magellan 5.2.4 Mio 5.2.5 Mobile Devices 5.2.6 NDrive 5.2.7 MENQ 5.2.8 Garmin and MSN Direct 5.3 Other Players 5.3.1 Jasper Wireless 5.3.2 Qualcomm 5.3.3 deCarta 5.3.4 ATX 5.3.5 Intrinsyc 5.3.6 Carriers 5.3.7 Wireless Module Vendors Section 6. TRENDS, ISSUES, BARRIERS, AND DRIVERS 6.1 Trends 6.2 Drivers 6.2.1 Availability of Real-Time Content 6.2.2 Connectivity as a Differentiator 6.2.3 Location-Based Mobile Social Networking 6.2.4 Consumer and Commercial Telematics 6.2.5 Convenience 6.2.6 Free Advertising-Based Services 6.3 Barriers 6.3.1 Availability of High-Speed Mobile Broadband Connections 6.3.2 Recurring Service Fees 6.3.3 High Data Communications Costs 6.3.4 Carrier Support 6.3.5 Second Account 6.3.6 Connected PND Hardware Cost 6.3.7 Closed Connected PND Platforms and Lack of Compelling Services 6.3.8 Complexity and Lack of End-to-End Solutions 6.4 Toward a Services-Centric Model Section 7. MARKET FORECASTS 7.1 Forecast Methodology and Assumptions 7.2 North America 7.3 Europe 7.4 Asia-Pacific 7.5 RoW Section 8. COMPANY PROFILES 8.1 Dash Navigation 8.2 deCarta 8.2.1 Intrinsyc 8.3 Jasper Wireless 8.4 Magellan 8.5 MENQ International 8.6 Mio 8.7 Mobile Devices Ingenierie 8.8 NDrive 8.9 Qualcomm 8.10 TomTom Section 9. COMPANY DIRECTORY Section 10. ACRONYMS TABLE OF CONTENTS SCOPE OF STUDY SOURCES AND METHODOLOGY NOTES FIGURE Tables
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