Chinese Digital TV and DVD Markets

Trends and Forecasts for CRT, LCD, Plasma, OLED, HD DVD and Other Emerging TV Technologies in China



The Chinese TV market is facing three dramatic changes: the migration from CRT to flat panel TVs, and the similar moves from analog to digital TV broadcasting and from traditional distribution to networking. Corresponding to these changes are the establishment of Chinese audio and video-related standards, including the high definition code standard, high definition display standard, 3C standard, digital home standard and digital TV broadcasting standard.

The Chinese DVD market has maintained its structure with little change. However the national high definition standard is facing tremendous challenges both domestically and overseas.

In this study, ABI Research studies the changes in Chinese TV and DVD markets and surveys the status of standards evolution. The report also analyzes the strategies of the Chinese vendors and forecasts the future development of a number of technologies and markets.




What Does This Report Answer?
  • How large are the Chinese markets for plasma and LCD displays, RP systems, DVDs, portable DVDs and DVD recorders?
  • What is the Chinese 3C standard?
  • What is the Chinese digital home standard?
  • What is the future of EVD?
  • What are the prospects for the Chinese high definition DVD standard?
  • What are Chinese TV vendors’ strategies?
Who Needs This Report?
  • TV manufacturers
  • DVD manufacturers
  • Consumer electronics vendors
  • PC vendors


Scope of Study

Sources and Methodology

Notes

Section 1
Strategic Overview
1.1 Television Sets
1.1.1 2005 Chinese TV Market Overview
1.1.2 LCD TV
1.1.2.1 2005: The Year of LCD TV
1.1.2.2 Chinese Vendors’ Involvement in the LCD Upstream Industrial Chain
1.1.3 Plasma TVs
1.1.3.1 Foreign Brands Still Took the Lead
1.1.3.2 Prospects of Plasma TV in China
1.1.4 CRT TV
1.1.4.1 CRT TV: From Urban to Rural Areas
1.1.4.2 Super Slim CRT TV Products
1.1.5 RP TV: CRT TV Decreases, Micro Display Increases
1.1.6 Emerging TV Technology in China
1.1.7 LCOS TV: The Busy Year of 2005
1.1.8 OLED TV
1.1.9 The Chinese Digital Home and 3C
1.1.9.1 The Chinese Digital Home Standard: IGRS and ITopHome
1.1.9.2 Intel: The Speed-Up of Industrialization
1.1.9.3 Shanda: From EZ-Station to EZ-Pod
1.1.9.4 Digital Home Strategy of Chinese Vendor Players
1.1.9.4.1 Changhong
1.1.9.4.2 Hisense
1.1.9.4.3 TCL
1.1.9.4.4 Konka
1.1.9.4.5 Haier
1.1.9.4.6 Skyworth and Xoceco
1.2 DVDs
1.2.1 DVD and VCD
1.2.1.1 Decreasing DVD and VCD Player Exports
1.2.1.2 DVD Sales in the Domestic Market: Low Middle End Dominates, High End Promising
1.2.1.3 Portable DVDs: Market Expanding But Slow
1.2.1.4 DVD Recorders: Lack of Growth Momentum
1.2.2 High Definition DVD
1.2.2.1 HVD
1.2.2.2 HD DVD
1.2.2.2.1 HD DVD Supporters in China
1.2.2.2.2 The Chinese Version of HD DVD
1.2.2.3 EVD
1.2.2.3.1 EVD: The Acquired Standard
1.2.2.3.2 EVD Cinema: A Chance for EVD or Not
1.3 The Stereo Market

Section 2
Regulatory and Policy Issues
2.1 AVS: Audio Video Coding Standard
2.1.1 What is AVS?
2.1.2 Standardization Progress of AVS
2.1.3 AVS Testing
2.1.4 AVS Patents
2.1.5 Industrialization Steps of AVS
2.1.6 AVS: A Repeating Story of EVD?
2.1.6.1 AVS Opportunities in the Digital TV Market
2.1.6.2 AVS Opportunities in the IPTV Market
2.1.6.3 AVS Opportunities in Mobile Market
2.2 IGRS: The Chinese 3C Standard
2.2.1 What is IGRS?
2.2.2 Standardization Progress of IGRS Workgroup
2.2.3 Industrialization Steps of IGRS
2.3 ITopHome: the Industrial Standard for Digital Home
2.3.1 What is ITopHome?
2.3.2 Progress of ITopHome
2.4 Digital TV Standards
2.4.1 High Definition Display Standard
2.4.2 Digital TV Standard Updates

Section 3
Market Forecasts
3.1 TV Shipments and Revenue
3.2 DVD Shipments and Revenue
3.2.1 DVD Shipments and Revenue
3.2.2 High Definition DVDs
3.2.3 Portable DVD and DVD Recorders

Section 4
Company Profiles
4.1 Xoceco
4.1.1 Xoceco Profile
4.1.2 Xoceco Business Highlights
4.1.3 Xoceco Operation Performance
4.2 Changhong
4.2.1 Changhong Profile
4.2.2 Changhong Business Highlights
4.2.3 Changhong Operation Performance
4.3 Haier
4.3.1 Haier Profile
4.3.2 Haier Business Highlights
4.3.3 Haier Operation Performance
4.4 Hisense
4.4.1 Hisense Profile
4.4.2 Hisense Business Highlights
4.4.3 Hisense Operation Performance
4.5 Konka
4.5.1 Konka Profile
4.5.2 Konka Business Highlights
4.5.3 Konka Operation Performance
4.6 Skyworth
4.6.1 Skyworth Profile
4.6.2 Skyworth Business Highlights
4.6.3 Skyworth Operation Performance
4.7 SVA
4.7.1 SVA Profile
4.7.2 SVA Business Highlights
4.7.3 SVA Operation Performance
4.8 TCL
4.8.1 TCL Profile
4.8.2 TCL Business Highlights
4.8.3 TCL Operation Performance
4.9 Malada
4.10 Shinco

Appendix A
Company Directory
Amlogic (Shanghai) Inc
Antaeus Group
Beijing Kaichen High Definition Technology Inc
Changhong Electric Co Ltd
Celestial Semiconductor Inc
China Panda Group
Desay Group Desay A&V Science and Technology Co Ltd
Haier Group Company
Hisense Group
Honghe Technology Group
Jiangsu Shinco Electronics Group Co Ltd
Jiangxi KHD Digital Display Co Ltd
Idall Group
Konka Co Ltd
Malata Group Co Ltd
Ningbo Zhongke IC Designing Center
OMT Digital Display Technology (Shenzhen) Ltd
Shenzhen Kaiser Electronic Co Ltd
ShenZhen SOGOOD Group Company
Skyworth Inc
SMIC Shanghai
Soyea Technology Co Ltd
Syber Electronics Co Ltd
SVA (Group) Co Ltd
TCL Cooperation
Truly (China)
United Source Coding Digital Audio and Video Technologies (Beijing)
Wuhan Zhongyuan Electronics Group
Xiamen Overseas Chinese Electronic Co Ltd

Appendix B
Acronyms
Charts and Figures
  • TV Production, Sales, Import, and Export Metrics, Mainland China: 2001 to 2005
  • LCD Sales Metrics, Mainland China: 2001 to 2005
  • LCD TV Region of Origin Market Share, Mainland China: 2005
  • LCD TV Vendor Market Share, Mainland China: 2005
  • LCD ASP by TV Size, Mainland China: January 2005 to November 2005
  • Chinese TV Vendors’ Net Profit Margin: 3Q 2005)
  • Plasma TV Sales Metrics, Mainland China: 2002 to 2005
  • Plasma TV Region of Origin Market Share, Mainland China: 2005
  • Plasma TV Vendor Market Share, Mainland China: 2005
  • Plasma TV Size, Mainland China: January 2005 to November 2005
  • RP TV Shipments, Mainland China: 2001 to 2005
  • DVD Shipments and Growth, Mainland China: 2000 to 2005
  • DVD Revenue and Growth, Mainland China: 2000 to 2005
  • DVD Shipments by Price Range, Mainland China: 2005
  • DVD Revenue by Price Range, Mainland China: 2005
  • LCOS Three-Piece Light Engine
  • Liftview_01 Chipset
  • TV Shipments, Mainland China: 2005 to 2011
  • TV Revenue by Platform, Mainland China: 2005 to 2011
  • DVD Shipments and Revenue, Mainland China: 2005 to 2011
  • HD DVD Shipments, Mainland China: 2005 to 2011
  • HD DVD Revenue, Mainland China: 2005 to 2011
  • Portable DVD and DVD Recorder Shipments, Mainland China: 2005 to 2011
  • Portable DVD and DVD Recorder Revenue, Mainland China: 2005 to 2011
  • Changhong Net Profit Margin: 1994 to 3Q 2005
  • Haier Revenue and Growth: 1984 to 2004
  • Corporate Structure of TCL Multimedia Methodology
  • TV Production, Sales, Import, and Export Metrics, Mainland China: 2001 to 2005
  • LCD TV Sales Metrics, Mainland China: 2001 to 2005
  • LCD TV Sales Market Share by Country, Mainland China: 2005
  • LCD TV Sales Market Share by Vendor, Mainland China: 2005
  • LCD TV ASP Trend (Average, 32", 37"), Mainland China: Jan to Nov 2005
  • 12 Best Selling LCD TVs , Mainland China: 2005
  • Net Profit Margin of Chinese Vendors, 3Q 2005
  • Plasma TV Sales Metrics, Mainland China: 2001 to 2005
  • Plasma TV Sales Share by Country, Mainland China: 2005
  • Plasma TV Sales Share by Vendor, Mainland China: 2005
  • Plasma TV ASP Trend (Average, 42"), Mainland China 2005 Jan to Nov
  • 12 Best-Selling Plasma TVs, Mainland China: 2005
  • Super Slim CRT TV Overview, Mainland China
  • RP TV Sales Metrics, Mainland China: 2001 to 2005
  • CRT TV and Micro Display TV Sales, Mainland China: 2004 to 2005
  • Light Engine Parameters, OMT Digital Display Technology (Shenzhen) Ltd
  • DVD Sales and Revenue, Mainland China: 2000 to 2005
  • DVD Sales and Revenue by Price, Mainland China: 2005
  • Portable DVD and DVD Recorder Sales and Revenue, Mainland China: 2005
  • AVS Group Membership
  • AVS Standardization Progress
  • AVS Testing Result
  • AVS Technology Proposal Distribution by Company
  • Digital TV Standardization Progress
  • TV Shipments by Display Type, Mainland China: 2005 to 2011
  • TV Revenue by Display Type, Mainland China: 2005 to 2011
  • DVD Shipments and Revenue, Mainland China: 2005 to 2011
  • HD DVD Shipments, Mainland China: 2005 to 2011
  • HD DVD Revenue, Mainland China: 2005 to 2011
  • Portable DVD and DVD Recorder Shipments, Mainland China: 2005 to 2011
  • Portable DVD and DVD Recorder Revenue, Mainland China: 2005 to 2011
  • Xoceco Key Financial Performance, 2002 to 3Q 2005
  • Changhong Net Profit Metrics, 1994 to 3Q 2005
  • Changhong Key Financial Performance, 2002 to 3Q 2005
  • Haier Revenue Metrics, 1984 to 2004
  • Haier Key Financial Performance, 2002 to 3Q 2005
  • Hisense TV Chipset Features, Hiveiw VP1X
  • Hisense Key Financial Performance, 2002 to 3Q 2005
  • Konka Key Financial Performance, 2002 to 3Q 2005
  • Skyworth Key Financial Performance, 2002 to 3Q 2005
  • SVA Key Financial Performance, 2002 to 3Q 2005
  • TCL Key Financial Performance, 2002 to 3Q 2005
Report Code: RR-CDTV

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Number of Pages: 60
Number of Tables, Charts and Figures: 37
Deliverable Formats:
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Release Date: 2Q 2006


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