 Broadband Video and Internet TV
Analysis of Pay and Ad-Supported Distribution Networks and Enabling Back-end Services for Broadband Video
The explosion in the amount of quality video available on the public Internet has created monumental shifts in attitudes over the past year about whether online video will be a viable and growing market for monetization of video assets. The shift in attitudes has been most notable among large content owners such as TV networks, but is also seen in providers of online video destination sites, as well as both back-end publishing and syndication capabilities, and CDNs that are helping to enable these services as they provide necessary bandwidth, caching and video acceleration services.
This study examines every aspect of the online video market from consumer adoption of Internet video (examining two broad-based consumer surveys taken in April 2007 and October 2006), the back-end enabling service providers in the BBV ASP, CDN and ad-network markets. It also explores the different business models for online video such as ad-supported (forecasts of ad revenues, ad-types and online ad views), and pay models (subscription, download-to-own and online rental/VOD).
What Does This Report Answer?
- How many consumers are watching online video and in what regions are they watching it most?
- What types of online video advertising will flourish in coming years?
- How will the broadband video ASP market fare in coming years as more and more large content companies look to take more control of the market?
- How will the new super-distribution networks from the likes of NBC/News Corp and CBS fare, and are they potential partners or competitors to the likes of Google/YouTube and Yahoo?
- Which form of pay broadband video will be the most successful?
- How will the CDN market evolve as large online video services scale to hundreds of thousands of simultaneous users?
- Do P2P and other network distribution acceleration technologies have a significant future?
Who Needs This Report?
- Content owners
- Service providers
- Digital distribution companies
- Broadband video enabling service providers
- Consumer electronics vendors
- Investment and financial analysts
Section 1.
EXECUTIVE SUMMARY
- 1.1 Forecast Methodology
Section 2.
CONSUMERS AND BROADBAND VIDEO
- 2.1 Are Consumers Watching Video on PCs?
- 2.2 What Type of Video on PC?
- 2.3 How Often Have Consumers Purchased Internet Video Content For the PC, TV or Portable?
- 2.4 Paid-For Broadband Video: Which Devices Are Consumer Watching On?
Section 3.
BROADBAND VIDEO MARKET - MARKET DYNAMICS AND ANALYSIS
- 3.1 Content Delivery Value Chain
- 3.2 Content Owners
- 3.2.1 Motivations for Broadband Video
- 3.2.1.1 DVD is Maturing
- 3.2.2 Broadband Connections Widespread
- 3.2.3 Windows are A’Changing
- 3.3 Aggregators
- 3.4 Network Operators and CDNs
- 3.5 Broadband Video ASP
- 3.6 Ad Network and Ad-Server Players
- 3.7 Consumer Platform Owners
- 3.8 Content Types
- 3.9 Online Video Distribution Models
- 3.9.1 Aggregator Model
- 3.9.2 Video Syndicator/Marketplace Model
- 3.9.3 Affiliate Network
Section 4.
BROADBAND VIDEO TECHNOLOGY AND SERVICE ENABLERS
- 4.1 The Internet Technology Value Chain – Lots of Key Technologies Along the Way
- 4.2 Key Video Delivery Technologies and Formats
- 4.2.1 Flash Video
- 4.2.2 Real Video
- 4.2.3 Windows Media
- 4.2.4 MPEG-4
- 4.2.5 Quicktime
- 4.3 Broadband Video ASPs
- 4.3.1 Brightcove
- 4.3.2 Direct2Drive
- 4.3.3 Maven
- 4.3.4 thePlatform
- 4.3.5 Extend Media
- 4.3.6 Entriq
- 4.3.7 iBC
- 4.4 CDNs
- 4.4.1 Akamai
- 4.4.2 Verisign/Kontiki
- 4.4.3 Limelight Networks
- 4.4.4 What About Peer to Peer and Other Video Delivery Acceleration Technologies?
- 4.4.4.1 P2P
- 4.4.4.2 Swarmcast
- 4.5 DRM
- 4.5.1 Windows Media DRM
- 4.5.2 FairPlay
- 4.5.3 Real DRM
- 4.5.4 Widevine
- 4.6 Forecasts of Video Technology and Backend Services
- 4.6.1 Streamed vs. Downloaded Broadband Videos
- 4.6.2 CDN Forecasts
- 4.6.3 Broadband Video ASPs
Section 5.
BROADBAND VIDEO PAY MARKET
- 5.1 It’s All About the Windows
- 5.2 Pay Video Models for Online Video Distribution
- 5.2.1 Download-to-Own (DTO)
- 5.2.1.1 Why Download-to-Own Won’t Be As Successful in Movies as in Music
- 5.2.1.1.1 Songs are Cheaper
- 5.2.1.1.2 DVD Extras, Both Digital and Packaging, Is Part of the Buying Experience Consumers Miss with DTO
- 5.2.1.1.3 DRM Restrictions on DTO Movies Make DVDs More Attractive
- 5.2.2 Rental/VoD
- 5.2.2.1 What Needs to Happen to Make Online Video Rental A Serious Business
- 5.2.2.1.1 More Flexibility in Rental Usage Terms
- 5.2.2.1.2 iTunes Going Rental
- 5.2.2.1.3 New Consumer Platforms Where Movie VoD to TV is Made Easy
- 5.2.3 Subscription
- 5.2.4 Forecasts
Section 6.
BROADBAND VIDEO: AD SUPPORTED VIDEO
- 6.1 Large Media Ad Networks Coming Out of the Woodwork
- 6.1.1 NewCo: NBC and News Corp
- 6.1.2 CBS Interactive Network
- 6.1.3 Joost
- 6.2 Video Ads: Pre-Roll Rules, Others Types Coming
- 6.3 Forecast
Section 7.
COMPANY DIRECTORY
Section 8.
ACRONYMS
TABLE OF CONTENTS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES
Tables and Charts
- Total Broadband Video Consumers by Region, Forecast:2002 to 2010
- Total Broadband Videos Viewed by Region, Forecast:2002 to 2012
- Total Broadband Videos Viewed by Model, 2002-2012
- Total Broadband Videos Viewed by Screen Type, 2002-2012
- Do You Watch Video on a PC?
- What Type of Video Do You Watch on a PC?
- How Often Have You Purchased Video Online for PC, TV or Portable Device?
- What Device Do You Use to Watch Internet Pay Video?
- Broadband Video Value Chain
- DVD Sales and Rental Revenues in North America 2000-2006
- Payment Mode and Content Type Quadrants
- Aggregator Model
- Video Syndication/Marketplace Model
- Affiliate Network
- Broadband Video Technology Value Chain: From Content Creation to User Experience
- Maven’s Core Services
- thePlatform Connectors
- Extend Media’s Product Suite
- Entriq’s MediaSphere
- BiBC MediaMaster
- CDN Network Architecture
- BitTorrent DNA
- Streamed Vs. Downloaded Videos, 2005 to 2012
- CDN Broadband Video Revenue
- Cost Per Hour of Broadband Video Delivered by CDN
- Total Broadband Video Hours Delivered by CDN
- Broadband Video ASP Revenue, Forecast 2002-2012
- Broadband Video ASP Revenue: Pay vs. Ad Supported Video Revenue, 2002 to 2012
- Release Windows
- Studio-Distributor Output Deals
- How Many DVDs Do You Own? (U.S. Online Households, 941 sample size)
- Internet Video to the TV Consumer Platform and Service Comparisons
- Broadband Video Pay Views: Subscription, VOD, Download to Own, Forecast: 2002 to 2012
- Broadband Video Pay Views by Region, Forecast: 2002 to 2012
- Broadband Video Pay Revenue: Subscription, VOD, Download to Own, Forecast: 2002 to 2012
- Broadband Video on Demand Revenues by Genre/Video Type, Forecast: 2002 to 2012
- Broadband Video Download to Own Revenue by Genre/Video Type, Forecast: 2002 to 2012
- Broadband Video Pay Revenue by Region, Forecast: 2002 to 2012
- Joost Beta
- Broadband Video Ad Views by Region, Forecast: 2002 to 2012
- Broadband Video Ad CPM Rates, Forecast: 2002 to 2012
- Regional Breakout Ad Supported Broadband Video, World Market 2002 to 2012
- Broadband Video Ad-type Breakouts, World Market 2002 to 2012
- Broadband Video by End-User Location (TV, PC, Portable, Mobile), World Market: 2002 to 2012
- Home DVD Sales and Rentals, North America Market: 2002 to 2006
- Broadband Video Pay and Ad Revenue, World Market: 2002 to 2012
- Pay Broadband Video Viewers by Location (TV, PC, Mobile), World Market: 2002 to 2012
- North American Broadband Video Pay Users by Model, World Market: 2002 to 2012
- North American Broadband Video Views by Primary Viewing Location, World Market: 2002 to 2012
- Streamed vs. Downloaded Videos, World Market: 2005 to 2012
- CDN Video Revenue, World Market: 2002 to 2012
- CDN Cost Per Hour of Video Delivered, World Market: 2002 to 2012
- Total Hours of Video Delivered by CDNs, World Market: 2002 to 2012
- Broadband Video ASP Revenue, World Market: 2002 to 2012
- Broadband Video ASP Pay Revenue, World Market: 2002 to 2012
- Broadband Video ASP Ad Revenue, World Market: 2002 to 2012
- Video Ad-Server Service Revenue, World Market: 2002 to 2012
- Total Broadband Video Back-End Service Revenue (BBV ASP, CDN, Ad-Server),
- Broadband Video Pay Views: Subscription, VoD, Download-to-Own, World Market: 2002 to 2012
- Broadband Video Pay Views by Region, World Market: 2002 to 2012
- Broadband Video Pay-for-Content Revenue by Business Model Type, World Market: 2002 to 2012
- Broadband Video on Demand Revenue by Genre/Video Type, World Market: 2002 to 2012
- Download to Own Video Revenue by Genre/Video Type, World Market: 2002 to 2012
- Regional Breakout - Pay Video Revenue, World Market: 2002 to 2012
- Broadband Video Ad Views per Region, World Market: 2002 to 2012
- Broadband Video Ad Rates, World Market: 2002 to 2012
- Regional Breakout - Ad Supported Video Revenue, World Market: 2002 to 2012
- Ad Type Breakouts, World Market: 2002 to 2012
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Number of Pages:
| 64 |
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Number of Tables, Charts and Figures:
| 25 |
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Deliverable Formats:
|   |
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Price:
| Login |
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Release Date:
| 3Q 2007 |
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