 3G Mobile Market Trends
Worldwide Subscriber Dynamics, Operator Strategies, Network Infrastructure, Mobile Devices, and 3G/4G Technology Evolution
While the 3G market may be definitely gaining traction, we are rapidly approaching a crossroads in 3G+ access technologies, where the needs of different market segments can vary substantially, and the potential rewards (and losses) for the different technology vendors and mobile communications operators could be substantial. The “3G+ future” is offering operators and end-users more choice than there has been in the market for some time.
This study examines the rapid evolution of 3G access technologies and the market conditions for their adoption, as well as the parallel 3G developments in mobile devices, infrastructure, value added services and operator strategy. The analysis is rounded off with 3G subscriber, mobile device, base-station deployment and capital expenditure forecasts.
What Does This Report Answer?
- What is the shape of the current 2G and 3G cellular landscape?
- Which markets have the most opportunities for 3G and 3G+ development?
- What are the various 2G, 3G and 3G+ access technologies, and how do they compare?
- What are the current dynamics shaping the mobile cellular landscape?
- How significant are 3G handset shipment numbers?
- How many 3G subscribers (by technology) are there? How will their numbers grow?
- What have been the historical capital expenditures by the mobile operators and how will they evolve? How much will they spend on 3G?
- Which operators are shaping the use of 3G, and ultimately 3G+, technologies? Which value added services are they offering over their 3G networks?
Who Needs This Report?
- Equipment vendors
- Service providers
- Standards-setting bodies
- Regulators
- Device and semiconductor manufacturers
- Venture capitalists and other investors.
Section 1
Executive Summary
- 1.1 3G Gains Traction
- 1.2 Commanding the 4G Higher Ground
- 1.3 Subscribers Are Showing the Way
- 1.4 A 3G Device in Every Hand
- 1.5 3G Infrastructure Makes It All Happen
Section 2
3G Overview
- 2.1 What is 3G?
- 2.2 Western Europe 3G Trends
- 2.2.1 Western Europe Political Factors
- 2.2.2 Western Europe Economic Factors
- 2.2.3 Western Europe Social Technology Factors
- 2.3 Eastern Europe 3G Trends
- 2.3.1 Eastern Europe Political Factors
- 2.3.2 Eastern Europe Economic Factors
- 2.3.3 Eastern Europe Social and Technological Factors
- 2.4 Asia-Pacific 3G Trends
- 2.4.1 Asia-Pacific Political Factors
- 2.4.2 Asia-Pacific Economic Factors
- 2.4.3 Asia-Pacific Social and Technology Factors
- 2.5 North America 3G Trends
- 2.5.1 North America Political Factors
- 2.5.2 North America Economic Factors
- 2.5.3 North America Social and Technology Factors
- 2.6 Latin America 3G Trends
- 2.6.1 Latin America Political Factors
- 2.6.2 Latin America Economic Factors
- 2.6.3 Latin America Social and Technological Factors
- 2.7 Middle East 3G Trends
- 2.7.1 Middle East Political Factors
- 2.7.2 Middle East Economic Factors
- 2.7.3 Middle East Social and Technological Factors
- 2.8 Africa 3G Trends
- 2.8.1 Africa Political Factors
- 2.8.2 Africa Economic Factors
- 2.8.3 Africa Social and Technological Factors
- 2.9 Key Findings and Conclusions
Section 3
Technology Perspective
- 3.1 Section Summary (Suggest deleting this heading)
- 3.2 Exploiting the Mobile Cellular Concept
- 3.2.1 GSM/WCDMA Upgrade Path
- 3.2.2 GSM (Basic)
- 3.2.3 GPRS
- 3.2.4 EDGE
- 3.2.5 WCDMA
- 3.2.6 HSDPA and HSUPA
- 3.2.7 LTE
- 3.3 cdmaOne to CDMA2000 Upgrade Path
- 3.3.1 cdmaOne
- 3.3.2 CDMA2000
- 3.3.2.1 CDMA2000 1xEV-DO Revisions
- 3.4 Alternative Wireless Access Technologies
- 3.4.1 TD-CDMA
- 3.4.2 TD-SCDMA
- 3.4.2.1 TD-SCDMA Heading Toward LTE
- 3.4.3 WiMAX
- 3.4.4 OFDM
- 3.5 Technology Key Findings and Conclusions
Section 4
Subscriber Dynamics
- 4.1 Section Summary
- 4.2 Subscriber Key Findings and Conclusions
- 4.3 Western Europe Subscribers
- 4.4 Eastern Europe Subscribers
- 4.5 Asia-Pacific Subscribers
- 4.6 North America Subscribers
- 4.7 Latin America Subscribers
- 4.8 Middle East Subscribers
- 4.9 Africa Subscribers
- 4.10 Forecast Methodology
- 4.10.1 The New Product Diffusion Model
- 4.10.2 Deriving the Growth Coefficients
Section 5
Mobile Device Trends
- 5.1 Section Summary
- 5.2 2Q 2006 Shipments
- 5.3 Five-Year Forecast
- 5.4 Technology Dynamics
- 5.5 Vendor Market Share
- 5.6 Devices Key Findings and Conclusions
- 5.6.1 Fashion Phones / Slim Phones
- 5.6.2 Musicphones Get Serious
- 5.6.3 Camera Phones
- 5.6.4 Multi-Mode Handsets
- 5.6.5 Operator Branded Handsets
- 5.7 Forecast Methodology
Section 6
Mobile Cellular Infrastructure
- 6.1 Section Summary
- 6.1.1 Rolling Out a Mobile Cellular Network
- 6.2 Forecast Methodology
- 6.2.1 Mobile CAPEX and the Items It Encompasses
- 6.2.2 Calculating the Mobile CAPEX per Service Revenue Generated
- 6.3 Forecasts
- 6.3.1 Allocation of Capital Expenditures
- 6.3.2 Mobile CAPEX Forecasts
- 6.3.2.1 Core Network Versus Radio Network Trends
- 6.3.2.2 Radio Access Network Forecasts
- 6.3.2.3 Regional Market Perspectives
- 6.4 Key Findings and Conclusions
Section 7
Leading Mobile Operator Strategies
- 7.1 Overview
- 7.2 Bharti Airtel Limited (Bharti Tele-Ventures)
- 7.2.1 Bharti Footprint
- 7.2.2 Bharti Licensing Round-upoundup
- 7.2.3 Bharti Indicators
- 7.2.4 Bharti Latest Product and Services Development
- 7.2.4.1 Lifetime Validity Prepaid Card
- 7.2.4.2 mChq -- Credit Card Mobile Phone
- 7.2.5 Bharti Unique Selling Points
- 7.2.6 Bharti Competitive Prognosis
- 7.3 China Mobile
- 7.3.1 China Mobile Footprint
- 7.3.2 China Mobile Licensing Roundup
- 7.3.3 China Mobile Key Performance Indicators
- 7.3.4 China Mobile Latest Product and Services Development
- 7.3.4.1 Video Dream World
- 7.3.4.2 Flash SMS
- 7.3.5 China Mobile Unique Selling Points
- 7.3.6 China Mobile Competitive Prognosis
- 7.4 Chunghwa Telecom
- 7.4.1 Chunghwa Footprint
- 7.4.2 Chunghwa Licensing and Technology Roundup
- 7.4.3 Chunghwa Key Performance Indicators
- 7.4.4 Chunghwa Latest Product and Services Development
- 7.4.4.1 Launch of A-GPS Platform
- 7.4.4.2 Money Hall
- 7.4.4.3 Natural Ring
- 7.4.5 Chunghwa Unique Selling Points
- 7.4.6 Chunghwa Competitive Prognosis
- 7.5 Cingular
- 7.5.1 Cingular Footprint
- 7.5.2 Cingular Licensing and Technology Roundup
- 7.5.3 Cingular Key Performance Indicators
- 7.5.4 Cingular Latest Product and Services Development
- 7.5.4.1 Blackberry Goes Personal
- 7.5.4.2 Cingular Video
- 7.5.4.3 Near Field Communications Mobile Commerce Trial
- 7.5.5 Cingular Unique Selling Points
- 7.5.6 Cingular Competitive Prognosis
- 7.6 Hutchison
- 7.6.1 Hutchison Footprint
- 7.6.2 Cingular Licensing and Technology Roundup
- 7.6.3 Cingular Key Performance Indicators
- 7.6.4 Cingular Latest Product and Services Development
- 7.6.4.1 Skype on 3G
- 7.6.4.2 Yahoo Services on 3
- 7.6.4.3 Digital TV Broadcasting Services
- 7.6.5 Cingular Unique Selling Points
- 7.6.6 Cingular Competitive Prognosis
- 7.7 NTT DoCoMo
- 7.7.1 NTT Footprint
- 7.7.2 NTT Licensing Roundup
- 7.7.3 NTT Key Performance Indicators
- 7.7.4 NTT Latest Product and Services Development
- 7.7.5 NTT Unique Selling Points
- 7.7.6 NTT Competitive Prognosis
- 7.8 Orange
- 7.8.1 Orange Footprint
- 7.8.2 Orange Licensing Roundup
- 7.8.3 Orange Key Performance Indicators
- 7.8.4 Orange Latest Product and Services Development
- 7.8.4.1 Converged Services
- 7.8.4.2 Livebox
- 7.8.4.3 OnePhone
- 7.8.4.4 Orange Wi-Fi Access
- 7.8.5 Orange Unique Selling Points
- 7.8.6 Orange Competitive Prognosis
- 7.9 SK Telecom
- 7.9.1 SKT Footprint
- 7.9.2 SKT Licensing and Technology Roundup
- 7.9.3 SKT Key Performance Indicators
- 7.9.4 SKT Latest Product and Services Development
- 7.9.4.1 Satellite DMB
- 7.9.4.2 WiBro and the Digital Home
- 7.9.5 SKT Unique Selling Points
- 7.9.6 SKT Competitive Prognosis
- 7.10 Sprint Nextel
- 7.10.1 Sprint Footprint
- 7.10.2 Sprint Licensing and Technology Roundup
- 7.10.3 Sprint Key Performance Indicators
- 7.10.4 Sprint Latest Product and Services Development
- 7.10.4.1 Power Vision Service
- 7.10.4.2 The Quadruple-Play Battle
- 7.10.4.3 MyFoodPhone
- 7.10.5 Sprint Unique Selling Points
- 7.10.6 Sprint Competitive Prognosis
- 7.11 Telefonica
- 7.11.1 Telefonica Footprint
- 7.11.2 Telefonica Licensing and Technology Roundup
- 7.11.3 Telefonica Key Performance Indicators
- 7.11.4 Telefonica Latest Product and Services Development
- 7.11.4.1 Play 3G
- 7.11.4.2 Developing Value Added Content for Latin America
- 7.11.4.3 Movistar "Contacto Directo"
- 7.11.5 Telefonica Unique Selling Points
- 7.11.6 Telefonica Competitive Prognosis
- 7.12 TeliaSonera
- 7.12.1 TeliaSonera Footprint
- 7.12.2 TeliaSonera Licensing Roundup
- 7.12.3 TeliaSonera Key Performance Indicators
- 7.12.4 TeliaSonera Latest Product and Services Development
- 7.12.4.1 SurfPort Services
- 7.12.4.2 Mobile TV Pilot
- 7.12.4.3 Musiikkilataamo
- 7.12.4.4 3D mobile games
- 7.12.5 TeliaSonera Unique Selling Points
- 7.12.6 TeliaSonera Competitive Prognosis
- 7.13 T-Mobile
- 7.13.1 T-Mobile Footprint
- 7.13.2 T-Mobile Licensing Roundup
- 7.13.3 T-Mobile Key Performance Indicators
- 7.13.4 T-Mobile Latest Product and and Services Development
- 7.13.4.1 Wireless LAN Status
- 7.13.4.2 Mobile TV Launch
- 7.13.4.3 Mobile Broadband Launch
- 7.13.5 T-Mobile Unique Selling Points
- 7.13.6 T-Mobile Competitive Prognosis
- 7.14 Verizon Wireless
- 7.14.1 Verizon Footprint
- 7.14.2 Verizon Licensing Roundup
- 7.14.3 Verizon Key Performance Indicators
- 7.14.4 Verizon Latest Product and Services Development
- 7.14.4.1 VCast Service
- 7.14.4.2 VZ Navigator Service
- 7.14.5 Verizon Unique Selling Points
- 7.14.6 Verizon Competitive Prognosis
- 7.15 Vodacom
- 7.15.1 Vodacom Footprint
- 7.15.2 Vodacom Licensing and Technology Roundup
- 7.15.3 Vodacom Key Performance Indicators
- 7.15.4 Vodacom Latest Product and Services Development
- 7.15.5 Vodacom Unique Selling Points
- 7.15.6 Vodacom Competitive Prognosis
- 7.16 Vodafone
- 7.16.1 Vodafone Footprint
- 7.16.2 Vodafone Licensing Roundup
- 7.16.3 Vodafone Key Performance Indicators
- 7.16.4 Vodafone Latest Product and Services Development
- 7.16.5 Mobile Plus
- 7.16.5.1 More Aggressive Promotion of 3G Services
- 7.16.5.2 Mobile Advertising
- 7.16.6 Vodafone Unique Selling Points
- 7.16.7 Vodafone Competitive Prognosis
Section 8
Company List
- Bharti Airtel Ltd
- China Mobile
- Cingular
- Leap Wireless
- MTN
- Orange
- O2
- Pannon GSM
- Plus GSM
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