The True Impact of Flat Rate Pricing on 3G Networks

Author:Nadine Manjaro | Senior Analyst, Mobile Networks

2008-04-14
Competing with Verizon, T-Mobile, and AT&T, Sprint recently announced an unlimited flat rate pricing; customers can have everything for $99 per month. This shift is not just in the United States, but also in Europe. In the United Kingdom, T-Mobile offers unlimited mobile broadband service for €15 ($23) per month and similar plans are being offered in Korea and other parts of Asia. What are the real impacts on flat rate pricing if these new services gain significant traction?

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