Priming the Mobile Market in Emerging Markets: Insights and Lessons from Bangladesh

Author:Hwai Lin Khor | Research Analyst, Wireless

2008-05-16
As with many emerging markets, Bangladesh’s mobile network is more widely spread across the nation than its fixed telecom line services, making mobile phones the primary telecommunication means for the underserved population. Cut-throat competition among the private sector operators who compete on extremely low-priced voice services is a major cause as are the widely available cheap and non-warranty gray market handsets that are imported from neighboring India and Pakistan. Added to these handsets are counterfeit products from China, all of which make mobile phone ownership more affordable in this extremely poor country. And, another factor is driving growth in this market: the microfinance model.

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