Holidays 2008: Doomsday or Temporary Downturn?



Author:Michael Wolf | Practice Director, Digital Home

2008-11-20
Given all the bad news in the press about the economy, consumers can’t be blamed for approaching this holiday season with a shopping list consisting entirely of Internet e-cards and cans of soup. However, a recent survey by ABI Research indicates that not all consumers are pulling back on spending, and some are even thinking of spending more than last year. Will this year be a doomsday for merchants? Or will it be one in which consumers base their purchases on great opportunities to pick up some good deals?

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