Perspectives
Increasing awareness of climate change and its likely causes is driving a broad array of industries, and individuals as well, to modify how they work, play and live. Understanding that most utility-generated electricity is created through the burning of fossil fuels, which generate greenhouse gases that directly impact global climate, more and more people and companies are working to mitigate or negate their carbon footprints, in order to lessen their impact on the global ecosystem.
An increasing number of businesses are taking the first step by assessing how much electricity they use, and how they use it. Many are working to reduce their energy consumption through methods ranging from the use of better insulation in the construction of their facilities (which saves heat in the winter and electricity for air conditioning in the summer) to upgrading servers and PC with new models that use far less electricity because they "sleep" when not in use.
Consumers (and utilities as well) are exploring the potential of distributed generation, which allows individuals to generate their own electricity using the wind, solar energy, geothermal energy, or other means, and to share any excess with the local power grid.
NextGen Research's Energy & Green Technology Service examines market sectors involved in power generation as they increasingly incorporate alternative energy sources, as well as those sectors that must become increasingly green (by utilizing less-hazardous materials) and energy-efficient to survive in an ever-more-eco-conscious world.