At least 21% of US households
(approximately 27 million) have either an Internet-ready TV, game
console, standalone Blu-ray player, and/or smart set-top box connected
to their home network. Of these four device categories, the game
console is the most used device, reaching over 80% of these connected TV
households, followed by Internet TVs (27%), standalone Blu-ray players
(24%), and smart set-top boxes (13%).
“Game consoles got an
early lead in the connectivity space when Microsoft’s Xbox 360 launched
in late 2005. Multiplayer gaming, along with the attention devoted to
features outside of gaming from all three key console manufacturers,
Microsoft and Sony in particular, have helped catapult the game console
to the top of the connected CE space,” says senior analyst Michael
Inouye.
In total, nearly half of US households have at
least one current generation game console, while almost 16% has an
Internet-ready TV, a base similar for standalone Blu-ray players (smart
set-top boxes comes in at under 5%). Considering the aforementioned
connect rates, it is clear that a relatively large number of consumers
have not connected some of these devices to the network, most notably
Internet-ready TVs. Looking out to 2017, the penetration rates are
expected to exceed 60% for game consoles, TVs, and Blu-ray players, and
while not all of these devices will be connected, there is certainly
room for growth, as only 48.5% of consumers with a home network
currently have one of these devices connected to the Internet.
Inouye
adds, “As CE manufacturers increase the value proposition by adding new
services and features to these connected devices, the connect rate will
certainly climb. This in turn will lead to an increased amount of time
spent on these devices, but currently ABI Research does not anticipate a
significant shift away from traditional pay-TV services, although it is
possible these devices will contribute to limiting pay-TV’s growth
potential.”
ABI Research’s new report, “Connected Home Devices Market Data,”
provides information on market forecast data for DVD players, DVD
recorders, Blu-ray players and recorders, standalone PVRs, game
consoles, and more. Additionally, ABI Research’s “Digital Lifestyle Market Data,” presents an overview of the select connected CE penetration rates.
They are part of ABI Research’s Connected Home and Digital Lifestyle Research Services.
ABI
Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research’s worldwide team
of experts advises thousands of decision makers through 40+ research
and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.
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