Sony's Dominance in Game Consoles at Risk, According to ABI Research Video Game Hardware, Software and Services NEW YORK - May 16, 2006 Contact: Christine Gallen Contact PR www.abiresearch.com Sony is placing a serious bet that its inclusion of a Blu-ray drive in the PlayStation 3 will entice consumers to pay a premium price for the new console, despite lower cost alternatives from both Nintendo and Microsoft. However, according to ABI Research, Sony's console pricing strategy is fraught with risk, and may ultimately jeopardize its market leadership position. "Asking consumers to pay $500 to $600 for a game console, when most have yet to purchase an HDTV, will give many current PlayStation 2 owners reason to consider the competition," said Michael Wolf, principal analyst with ABI Research's broadband and multimedia research practice. "Sony has clearly hamstrung itself with a box that is expensive to manufacture, and these costs are driving a retail pricing strategy that places a high financial burden on the consumer." As the E3 show came to a close last week, Nintendo was the clear winner in the "buzz" stakes: the industry embraced the innovation the company has shown with its motion-sensing controller. By focusing on unique gameplay experiences and shunning the graphics space-race consuming its competitors, Nintendo is enjoying much higher publisher support than was evident at the launch of its GameCube. ABI Research also believes that Nintendo is the best positioned of the three to expand into the casual gamer and new gamer audiences with creative titles such as Wii Sports and WarioWare: Smooth Moves. While Nintendo had the best showing at E3, the biggest announcement came from Microsoft with the unveiling of the Live Anywhere service. This new iteration of the company's online gaming service is clearly still in the development stage, but the ability for PC and mobile phone users to access the same online gaming community is a huge strategic maneuver with important long term implications. "The ability for gamers to be continuously connected across three screens is incredibly important," said Wolf. "While we believe buy-once-play-anywhere will be hard to implement due to intellectual property and technology restrictions, the initial benefits of Live Anywhere—such as mobile scheduling and game asset purchases—will give Microsoft something that the other two competitors will be hard-pressed to counter." ABI Research's study "Video Game Hardware, Software and Services" examines worldwide hardware, software, and online services gaming markets. It forms part of three subscription services, Mobile Devices Research Service, Consumer Electronics Research Service, and Digital Media Distribution and Management Research Service, which include a variety of research reports, regular market updates, forecast and industry databases, Vendor Matrices, ABI Insights, and analyst inquiry time. Founded in 1990 and headquartered in New York, ABI Research maintains global operations supporting annual research programs, intelligence services and market reports in automotive, wireless, semiconductors, broadband, and energy. For information visit www.abiresearch.com, or call +1.516.624.2500.

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