Subscriber Data Management Will Generate Revenue of $17 Billion in 2014

NEW YORK - December 16, 2009

Subscriber Data Management (SDM) will prove key to growth for mobile network operators, fueling more than $17 billion in personalized service revenue for MNOs in 2014, according to ABI Research.

“Mobile operators are developing ever-expanding suites of customizable services for their customers,” says senior analyst Mark Beccue, “but a critical key to monetizing them will be understanding their subscribers down to the individual level — calling patterns, billing history, data usage, location, and availability.”

To do this, MNOs will have to aggregate their vast arrays of subscriber data, which typically reside in a wide range of separate databases. SDM solutions, which accomplish subscriber profiling by allowing MNOS to read and write to the data, are available today. These solutions come in two basic forms — solutions that federate data, pulling it from separate databases, and solutions that centralize data, creating central databases and eliminating siloed ones.

The benefits of implementing SDM solutions include speed to market — deployment of subscriber database management solutions enable MNOs to launch new services much more rapidly – and greater competitiveness compared to service providers who do not offer personalized services, and to Internet companies.

However, adds Beccue, “Many of these personalized services depend on carriers’ migration to IMS infrastructure, which will form a controlling piece, allowing centralization of subscriber information in one place.”

ABI Research’s “Subscriber Data Management” study describes ways to navigate the barriers that can obstruct personalized services; it identifies the services that are and will be successful today and in the future, and includes profiles and critiques of 23 vendors that provide solutions. Forecasts include MNO service revenue from personalized services, personalized services subscribers, and vendor revenue from the sale of service personalization equipment, software and services.

This report is part of The Mobile Consumer Research Service, which also includes other Research Reports, Research Briefs, Market Data, ABI Insights, an ABI Vendor Matrix, and analyst inquiry support.

ABI Research provides in-depth analysis and quantitative forecasting of emerging trends in global connectivity. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through research and advisory services in seven key practice areas. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.