The young and tech-savvy of the Asia-Pacific region spend vast amounts of time online in their pursuit of electronic entertainment. A new ABI Research study focused on online content usage in APAC forecasts that online media activities in the region will deliver at least $6.5 billion in annual revenues by the end of 2013.
“Telcos now regard media and entertainment as an effective means of replacing their declining voice revenues in a market where VoIP, IPTV, and fixed-mobile substitution are rapidly growing in popularity,” says ABI Research analyst Serene Fong.
Telecoms players in Asia are bracing themselves for the era of triple and quadruple-play, allowing their customers greater connectivity on their mobile devices, both at home and on the go. Improvements in wireless technologies and advancements in mobile devices have buttressed this concept. According to Fong, “The availability of 2.5G, 3G, iMode, and HSPA handsets has equipped consumers with Web capabilities at reasonably high connection speeds even while they are on the move. In developed nations such as Japan, South Korea and Hong Kong, many people are watching short clips, television, listening to music, or playing games on their mobile devices to kill time while commuting.”
Japan is currently leading the legal content revenue market in APAC and is expected to continue doing so, growing at a 6% six-year compound annual growth rate. But ABI Research also notes that while the prospects for the legal online content market are very good, the birth of high-speed connectivity has also inadvertently given rise to P2P file-sharing sites that have perpetrated widespread content piracy.
ABI Research’s new study, “Asia Pacific Downloadable and Streaming Content in the Asia-Pacific Region” analyzes online media activities in six key markets: Japan, South Korea, Hong Kong, Taiwan, China and India. The report addresses the current growth stages of these markets, details business potentials, and examines the strategies of different stakeholders and how they are shaping the industry. It also investigates those confusing issues that elicit both positive and negative reactions from the media industry.
The study forms part of two of the company’s subscription Research Services, Digital Media and Consumer Video Technologies, which also includes other Research Reports, Research Briefs, Market Data, Online Databases, ABI Insights, the ABI Vendor Matrix, and analyst inquiry support.
ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500.
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